My Marketing Tips for the Week of February 9th – Mardi Gras Edition

by Gail Oliver, Online Marketing Consultant

What a busy week with Mardi Gras, the start of Lent, the New York Fashion fall shows, and of course, Valentine’s Day. Here are my suggestions for getting your shop seen this week.


Networking Groups

Are you part of a local networking group? These are small business and professional groups in your city that you connect with monthly with the goal to refer each other to your friends, family and customers. Try the site to find a group. Some of the groups listed here are more social in nature, but you will find ones such as “entrepreneurs”, “artisans”, “independent professionals” and so forth.

Instagram Fame

There is a great opportunity for your business to get seen on Instagram. Post a photo of yourself doing something related to your business, along with a brief description that begins #HelloMyNameIs and simply tell your story about why and how you started your shop. Once a week Instagram posts stories such as these on their Instagram page for their 137 million followers to see.

Publicity Pitch Time

If you wish to get coverage in print magazines for Father’s Day gift editorial and summer-related articles, you need to email out your pitches to writers and editors this week. In terms of blog editorial, the topics they are currently preparing for would be Spring and Easter-related (decor, fashion, entertaining, etc.), Spring break vacation travel, and trends seen at New York Fashion Week.

Valentine’s E-commerce Stats

The Marketing Tech Blog posted a great infographic about Valentine’s Retail and E-commerce Buyer Behavior Statistics. Did you know that the peak buying days are February 7th and February 11th? So you still have time.

Trending This Week

  • February 9 – Mardi Gras, Fat Tuesday, Pancake Day, National Pizza Day
  • February 10 – New York Fall Fashion Week (#NYFW), Lent, #WednesdayWorkout
  • February 11 – National Inventor’s Day, #ThursdayBlogs (share my blog!)
  • February 12 – NBA All Star Game, #NBAAllStarTO, #Toronto, #FlashbackFriday
  • February 13 – NBA All Star Game, #NBAAllStarTO, #SaturdayMarket
  • February 14 – Valentine’s Day, National Ferris Wheel Day
  • February 15 – President’s Day, Grammy Awards


More tips next Tuesday, so be sure to follow my blog so that you don’t miss out!

© 2016 Gail Oliver. All rights reserved.

4 Etsy Shops with Gorgeous Product Photography

by Gail Oliver, Online Marketing Consultant

The marketplace Etsy has grown in its 10 years, now with over 1.5 million active sellers. With that many sellers, it would seem that it would be difficult for a shop to really stand out among the crowd. The first impression your shop makes is what will keep customers from clicking onto the next shop, and that is why product photography is so important.

Here are 4 Etsy shops that truly excel in this area:

Peg and Awl

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What I love about Peg and Awl’s photography is how the backgrounds are similar giving their shop some consistency and branding, but different enough to create interest. They get in close on the smaller items so you can see the detail and they use natural light to really give the photos magazine quality.

Milk and Honey Luxuries

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Shooting your products on a white background is always important for editorial purposes, but it can make your shop seem a little sterile if it is not done right. However, Milk and Honey Luxuries does it right, simply by adding some small touches of color here and there as well as a little whimsy to their product shots.


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If you are going to sell vintage this is how to do it. I love how Refuge uses other vintage items in their product shots to add to the rustic appeal. Even having the item off center in the shot or taking the photo from overhead just makes it a much more interesting image. The grey-white backdrop also makes the items pop.

Whimsy and Spice

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Selling food online is not an easy feat, yet Whimsy and Spice seems to know how to shoot their baked goods so that the customer can see the quality. These photographs are dreamy to say the least, set up in scenarios that help you to visualize their products on your table. It probably doesn’t hurt that the owner of this bakery is also a photographer.

Before You Go….

Thanks so much for your support!


© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.