defining your target market Archives - Attention Getting Marketing

Need a new target market strategy for your small business?

I have helped a lot of small businesses and one thing I always encourage, is to think of all the potential markets for your products.

So, if you have been predominately selling your products and services to the consumer or end user, why not expand into the business market as well (and I don’t mean wholesale).

For example, let’s say you sell artwork. Are you strictly focused on selling to people who want art in their homes? What about businesses that want art? Do you know how often the phrase, “Dental Office Art” is Googled?

New Target Markets for Home Goods

Small, boutique hotels/motels
Spas, hairstylists, health clubs, yoga studios
Retail shops
Restaurants
Professionals – doctors office, dental offices, real estate agents, attorneys, banks, etc.
Daycares, private schools
Interior decorators/designers

New Target Markets for Jewelry and Fashion

Stylists
Costume designers
Photographers (need props)

New Target Markets for Pet Products

Groomers
Trainers
Dog Walkers
Pet Sitters/Hotels
Veterinarians

New Target Markets for Wedding Products

Wedding planners
Wedding venues
Hotels and inns
Caterers
Hairstylists

New Target Markets for Vintage Goods

Costume designers
Set designers
Museums
Historical attractions

New Target Markets for Kids Products

Teachers
Daycares & private schools
Party venues
Baby and kids photographers
Mommy classes

Ways To Make Your Products More Enticing to Businesses

Offer discounts for certain professionals
Offer volume discounts, encouraging them to buy more
Offer free customization
Offer superior customer service and many ways to contact you
Offer free publicity for their business (with a mention on your website, blog)

The benefits of targeting the business market is that you will likely get more volume orders, get repeat business, not to mention great exposure to end users (if your products are labelled correctly).

FINAL WORD: Don’t get hung up on selling to just the end user. The business market is still a huge opportunity, especially your local business market.