5 New Year’s Resolutions for Your Online Shop

by Gail Oliver, Online Marketing Consultant

Happy new year! I truly wish your business the utmost success in 2017. But if you really want to ensure that success, here are 5 resolutions I highly recommend you make.

1. Focus on What is Working

Sounds simple enough, but whatever tactics, products or services worked for you in 2016, keep doing them in 2017. If is isn’t broke, don’t fix it.

2. Stop Doing What Isn’t Working

We are creatures of habit. There are people who spend hours just posting their products to Twitter and never see one sale from it, but they can’t stop themselves. Stop, move on, try something else.

3. Outsource Certain Business Tasks

Whatever you can afford to outsource, do so. Whether it is social media posting, accounting, SEO, and so forth, you may be better off to pay someone to take some of the daily tasks off of your plate so that your time can be focused on making money.

4. Invest in Marketing

Again, if you have never invested one dime in the marketing and promotion of your business, then chances are you are not doing very well. You have to really get aggressive about your business this year and invest in advertising and promotion. I use both Google ads and Facebook ads with a lot of success for little investment. Trust me, you will earn back the money you invested and then some.

5. Make Alliances

The old adage, “he told two friends, who told two friends…” really does work. Therefore, forge relationships (even if it is just one or two) with other businesses that target the same customer, but are non-competitive. It is a very fast and effective way to get in front of a whole new set of customers.

A final one resolution is to try my advice! Below is an email from a customer of mine about a tip I gave in my November Etsy Shop Marketing Plan (which I have now merged into a 12-month all-inclusive plan) that really worked for him:

Hey Gail,

Thank you for all the help this year! I don’t spend enough time on marketing but I did act on some of your ideas. The one that really worked was putting a “Best Seller” badge on my best seller. That made my life so much easier this holiday season. I just kept producing that particular chime instead of trying to guess which ones would sell. My sales were up around 40% for 2016.  When I ran out of my best seller at one point I put the best seller badge on another bell and it sold out quick as well. I’m going to add badges to the items in my shop that say “Quick Ship” for the items that I have in stock.  During the holiday season my best seller was consistently in the top left position for the keyword “wind chimes.” Anyway, I just wanted to say thank you for the help…

Bruce at EarthWindStoneware

I always reward referrals, so if you say something nice about my blog or services (with a link) in your Facebook groups, in your Etsy teams or on your social media pages, just let me know and I will give you a FREE tip.

My 2017 Etsy Shop Plans!

If you really want to drive traffic and sales at your Etsy shop in 2017, my all-new 2017 Etsy Shop Marketing Plan and 2017 Etsy Shop Social Media Plan is all the marketing advice you’ll need! I also have a version for non-Etsy e-commerce shops here.

 

 

 

 

 

 

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Need Help Marketing Your Business?

I do one-on-one marketing consulting for e-commerce, Etsy and other online businesses. I am pretty booked right now so the earliest I am taking phone consultations is the week of January 23rd, 2017. Just see my Selz.com shop for more details.

© 2017 Gail Oliver, Attention Getting Marketing. All rights reserved.

My Marketing Tips for Your Online Shop for the Week of November 30th – CyberMonday Edition

by Gail Oliver, Online Marketing Consultant

I have been a little swamped launching a new venture called OnlineShopLove.com that I did not have time to put together my December Marketing calendar. So, luckily for my readers, I will be giving you the tasks here, for free, each week this month.

Therefore, if you are looking to drive traffic and sales to your online shop, here are a few things to try this week.

Marketing To Do List for December 1 to 7

  1. Thank all customers who bought from you on Black Friday, Small Business Saturday and Cyber Monday by emailing them a coupon for use in January.
  2. Pantone introduces their color of the year on Wednesday and it always trends big on social media. Be ready on social media with any products you offer that match the color they announce.
  3. Send out pitches to print media now for Easter editorial (for fashion, decorating, entertaining, etc.)
  4. Follow all new customers on their social media sites and add them to your email list.
  5. Run a one-day $25 Facebook ad for gift ideas based on products in your shop.
  6. Respond to any relevant Help a Reporter Out (HARO) media requests.
  7. Submit an entry in Instagram’s Weekend HashTag Project and comment on all entries.
  8. Kindly ask friends and family to post a favorite product from your shop to their social media pages.
  9. Trending hash tags to capitalize on this week: #NationalPieDay (Dec 1), #GivingTuesday (Dec 1), #NationalCookieDay (Dec 4), #SantasListDay (Dec 4), #Hanukkah (Dec 6), #MondayMotivation, #ThursdayThoughts, #FridayFeeling, #gifts, #gift, #giftideas.

Need more marketing ideas, advice and inspiration? Then be sure to check out my ebook shop on Gumroad. Come back on Monday for next week’s marketing to do list.

Gail 

© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.

3 Awesome E-commerce Tips of the Week

By Gail Oliver, Online Marketing Consultant

I found some really effective tactics being used at some online shops that I thought I would share, that may add value to your e-commerce site.

Make Your Email Sign Up More Attention Getting

The Palm Tree Boutique did something smart. When I land on a home page of an online shop, I typically get an annoying box asking me to sign up for their newsletter that I almost immediately click shut. But Palm Tree did something different and put up a very large photo image instead, plus offering 20%, which is quite generous. It was much more effective.

effective marketing

Let Customers Make Their Own Product Bundles

I love this idea by the makeup company, Benefit, of allowing customers to create their own bundle of products. The price is set at $79, but customers get to choose three products from three different options, plus they also receive free gifts. Great way to up-sell more products.

ecommerce tips

 Give Previews of Your Social Media & Incentives to Follow

I have long recommended to clients to instead of just say, “follow us on social media” to give an incentive to do so, as well as a preview of what you post. The online store Furbish Studios does a nice job of both. letting people know that if they follow on Instagram they will get exclusive discounts, Furbish favorites and design inspiration.

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May Marketing Calendar

Online Shops May Calendar CoverThe May version of my very popular Marketing Calendar for Online Shops is available now. I also have a version for Etsy shops available here.

© 2015 GAIL OLIVER ALL RIGHTS RESERVED