All posts tagged esty

Consider These Story Ideas for Product Pitches – March 2013

by G.B. Oliver

As you know, getting your products in editorial in magazines, blogs, your local newspaper, etc., is always a surefire way to get sales. But coming up with a story pitch for a writer is not that easy. So here are some ideas taken from today’s headlines that I thought might inspire you (and a few ideas at the end for the near future).

man-sitting-clip-art-silhouette

Story Pitches for Home Products

  • 5 Fresh Decorating Ideas to Bring Into Spring
  • Trend Alert: Mirrored Art
  • Spring Awakening: 51 Colorful iPhone Cases
  • Brighten Your Pad with Playful Decor
  • Welcome Spring with Floral Accessories Under $50
  • I Can’t Believe It’s From Etsy: Oil Paintings

Story Pitches for Baby & Kids Products

  • The Most Beautiful Baby Sleep Sacks
  • Cool Finds: Etsy Your St. Patty’s Day
  • 7 Oz-Inspired Picks for Kids
  • Hit the High Seas in Our Favorite Pirate Picks
  • 7 Animal Wallpaper Designs for Your Lil Wild One

Story Pitches for Fashion

  • 50 Swimsuits under $50
  • 7 Pinterest Boards Chic Moms Should Follow
  • Ditch Your Boots for These 17 Cute (and Cheap) Flats
  • 5 Striped Tops to Welcome Spring
  • What to Wear with Printed Jeans
  • Pretty Pastel Picks for Spring

Story Pitches for Wedding Products

  • 3 Great Ways to Save Cherished Wedding Memories
  • Vintage Navy Wedding Inspiration Board
  • 10 Tips for Toasting at a Wedding
  • Great Gatsby Wedding Inspiration
  • Our Favorite Escort Card Ideas
  • Top 10: Wedding Envelope Inspiration

Story Pitches for Beauty Products

  • 10 Nail Trends to Try This Spring
  • How to Get Better Skin by the Morning
  • Fix Your Most Common Beauty Problems with These Products
  • Spring Make-up Colors to Chase the Blues Away
  • The Secrets of Wearing Dark Lipstick

Story Pitches for Pet Products

  • March Essentials for Your Furry Friends
  • What to Pack on a Road Trip with Your Pet
  • From Functional to Wacky: Products to Keep Kitty Happy
  • Celebrate Valentine’s Day with the Pet Love of Your Life

As you can see, Spring was a big editorial topic. So what topics do you think editors will be looking for now, in order to publish in a month or two:

  • Movie influences with releases such as Star Trek, Superman, World War Z
  • Television influences with Game of Thrones Season Premiere
  • Holiday influences with World Health Day (April 7), Earth Day (April 22), May Day (May 1), Cinco de Mayo (May 5th), National Teacher’s Day (May 7th) and Mother’s Day (May 12th)

Not sure WHO to pitch to? Try one of my blog lists, plus find other helpful marketing tools in my Etsy shop.

My New Blog Lists for Fashion, Wedding & Home Decor

My New Blog Lists for Fashion, Wedding & Home Decor and Kids & Baby Products

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© 2013 G.B. Oliver. All rights reserved.

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by Attention Getting Marketing on March 5, 2013  •  Permalink
Posted in Home, Getting Publicity
Tagged , , , , , , , , , , , , , , , , , , , ,

Posted by Attention Getting Marketing on March 5, 2013

http://attention-getting.com/2013/03/05/consider-these-story-ideas-for-product-pitches-march-edition/

How to Predict Trends Before They Happen

by G.B. Oliver

★ THIS BLOG POST  MADE THE NY TIMES – THIS WEEK IN SMALL BUSINESS

In December, Pantone chose Emerald Green to be its color of the year. Do you think it had anything to do with the fact that the movie, Oz, the Great and Powerful was coming out in spring, in which Emerald Green plays a large part in the story? Just how much does pop culture influence trends in fashion and other types of product categories, such as Home, Wedding, Kids and Lifestyle. (Please also see my post, Product Trends for 2013).

Pantone-color-of-the-year-emerald

When the Great Gatsby movie was scheduled to come out last fall (it has been delayed to this spring), the 1920s vintage trend starting showing up in early 2012. That was also helped along by the movie The Artist, another 1920s period film, which won the Academy award for best film in 2012 and television shows like Downtown Abbey.

If you were wondering why baroque styles came back into fashion two years ago and has stayed, you just had to look at the movies Snow White and the Huntsman (2012), Anna Karenina (2012), Mirror Mirror (2012), Lincoln (2012) Jane Eyre (2011) and Alice in Wonderland (2010) to see the influence.

The Hobbit: The Desolation of Smaug is obviously focused on Smaug the dragon and the new, very popular trailer for Game of Thrones also features a dragon. So does this mean that dragons will be one of the creatures of choice in 2013/2014?

What about human-type monsters? Remember how popular vampires have been the last few years? Well that looks to be overtaken by zombies, thanks to movies like ParaNorman, the upcoming movie, World War Z and the popular TV show, The Walking Dead.

Books are an influence as well. Studs and spikes are showing up in both fashion, jewelry and home decor, citing a definite 50 Shades of Grey influence.

So if you want to get in on a trend before it starts, keep an eye on the things in pop culture that influence us – movies, books, television, music, world events, technology, and see what commonality you can find.

FINAL WORD: While trends don’t have a long shelf life, they do help to get you publicity (because editors only want to write about what everyone is talking about) and publicity gets people into your shop to check out what else you offer.

Be Sure to Download My New Marketing Ebooks, with my Best Secrets for Selling Online!

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“Best buy ever!” . . “Cannot recommend this enough!” . .  ”You will not be disappointed!” . . . “Incredible!” – just some of the customer reviews of my new ebooks, Small Business Marketing Ideas That Work! as well as other helpful marketing tools in my Etsy shop.

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by Attention Getting Marketing on March 4, 2013  •  Permalink
Posted in Home, Trends
Tagged , , , , , , , , , , , , , ,

Posted by Attention Getting Marketing on March 4, 2013

http://attention-getting.com/2013/03/04/how-to-predict-trends-before-they-happen/

Products I Love – February 2013

by G.B. Oliver

I love smart and innovative product design for many reasons. One, it is inspiring. Two, it always gets publicity. Three, social media followers love spreading the word. Four, it sells!

I went over to one of my favorite shopping blogs, Outblush, and found some of their recent picks that I think are brilliant.

Deep Tea Driver Infuser

Deep Tea Diver by Kikkerland from Modcloth

Deep Tea Diver by Kikkerland from Modcloth

How great is this $15 tea infuser from the online store, Modcloth? Even the name is smart. I love this because it is just so clever. How could you not want to buy this, whether you drink tea or not? Now, granted, you have to use it with a glass mug or it kind of defeats the purpose, but you have to admit it is just makes sense.

Recipe Writing Rubber Stamps

Recipe Writing Rubber Stamps from Paper Cookie

Recipe Writing Rubber Stamps from Paper Cookie

I love these stamps (4 for $24.95) from the Paper Cookie. This is a practical product that appeals to the person who still wants to write out their recipes the old-fashioned way, but made a little easier by the stamps. The stamp market is a big business, and it is nice to see a company finding a new, creative use for them.

Constellation Lamp

Constellation Lamp from Urban Outfitters

Constellation Lamp from Urban Outfitters

What kid is not going to love this lamp ($49) from Urban Outfitters in their room at night? Plus, it’s educational. Educational + fun always sells!

Teacup with Wood Saucer

Teacup with Wood Saucer from Scandinavian Brands Online

Teacup with Wood Saucer from Scandinavian Brands Online

Smart product design is when you solve a problem for the user. That is why this teacup with wood saucer ($28) from Scandinavian Brands Online works. It solves two problems – needing a saucer for your tea when you are drinking it and keeping it hot when you are not. Plus, it looks good.

You Got Your New Dog Kit

Got Your New Dog Kit from Uncommon Goods

Got Your New Dog Kit from Uncommon Goods

This New Dog Kit ($25) from Uncommon Goods is smart for so many reasons. The obvious is that it makes the perfect gift, and gift sets are big business and dog gifts are big business. But if you sell a variety of pet products, why not package them all together as a great way to up-sell your other products. This kit includes practical items like doo-doo bags (their words, not mine), a training clicker, dog treats and a quick start instruction card for the new owner, which to me acts like a very effective business card so the gift receiver knows exactly where to get more.

Be like these online sellers and take your business to the next level! I offer a variety of helpful marketing tools in my Etsy shop, the best advice to market your small business!

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by Attention Getting Marketing on February 22, 2013  •  Permalink
Posted in Home, Marketing I Love
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Posted by Attention Getting Marketing on February 22, 2013

http://attention-getting.com/2013/02/22/products-i-love-february-edition/

Do You Know Who Your Target Market Is?

by G.B. Oliver

I am always amazed by businesses who don’t seem to know who their target market is. These are the primary people who are most likely to buy your products and/or services. It is one of the first things you must identify before you can do any type of marketing.

Why is it important to know who is most likely to buy from you? Well, you can’t find them to sell to, if you don’t know who they are.

missed+target+dart

Your Target Market Q&A

1. Gender – Are your products for male, female or both?

2. Age – You just need a range. For example, if you are selling wedding products, the age range is probably 23 to 33, for the most part. If you are selling orthopedic shoes, then probably an age range of 60+.

3. Income – For example, are you selling luxury products? Then you need to target buyers in the higher income range.

4. Business or End User – Are you selling products a business or profession wants or for personal use? Maybe you have a product aimed at teachers, or in my case, small business owners. Maybe you sell art which you think is mostly for the home, but businesses look for art for their offices as well.

5. Primary Buyer – Is the buyer of the product not the user? For example, if you sell baby products, obviously you are selling to the parents, not the baby.

6. Location – Is this a product only of interest to someone in a certain city or country? For example, you have a product with the Union Jack flag on it. Would someone outside of the U.K. still be interested?

7. Needs – What are the current needs of your target market? Is it someone who is getting married, having a baby, starting a business, going to college, buying a new home, etc.

There are other factors you can consider as well, depending on what you sell, such as your target market’s style (traditional, modern, etc.), ethnicity, education level and so forth.

Once you have identified your primary target market, go back over this list and identify possible secondary markets. For example, my primary target market is small business owners, but I have actually had marketing students buy my ebooks. A secondary market can be the gift giver, an event planner, a fashion stylist, a daycare provider, etc. – basically, WHO could benefit from your products?

Once you have identified your primary and secondary target markets, now you have to go and find where they are and what makes them buy. I always recommend asking friends, family and colleagues who fit the description of your target market. It should NOT be guess work.

FINAL WORD: It is impossible to market your business effectively if you do not know who you are selling to. Make that your first priority to determine who wants your products and/or services, and everything else should work around that.

My New Marketing Ebooks

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by Attention Getting Marketing on February 20, 2013  •  Permalink
Posted in Home, Marketing 101
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Posted by Attention Getting Marketing on February 20, 2013

http://attention-getting.com/2013/02/20/do-you-know-who-your-target-market-is/

Outsell Your Competition With This Checklist

by G.B. Oliver

I often have customers complain to me that they have too much competition. In all honesty, everyone does. But you can actually learn from your competition to make your products and services better, and that could put your business on top.

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Your Competition Checklist

Take a look at your competitors (just the successful ones) and compare to see where you falter and they succeed and vice versa. Then make the necessary changes.

√ Features – Are your products identical in every way? If not, you need to emphasize the benefits your products have that their doesn’t, and remember features are not always benefits if they are of no use to the customer. If you don’t have any benefits that your competition doesn’t, then you better add some. And the best way to do that is to ask your current customers for a wish list.

√ Services – What services do you offer that your competitors don’t? Again, these advantages you need to emphasize in your product copy to help your potential customer decide. Do you offer free shipping, discounts on multiple purchases, customization, etc.? Again, if you don’t have any advantages in terms of service, you need to get some. You’ve got to match the top players tit for tat.

√ Target Market – I am going to be writing about this more tomorrow, but more than likely you are targeting the same market, otherwise they are not really your competition. But does your competition have additional markets that they are selling to that you are not?

√ Price – Believe it or not, price is not always a deal breaker. You want to be in the same ball park, but a few dollars isn’t going to make a difference so don’t price yourself below your competition. What you want to do is show the value that comes with your price, and that is why you have to detail what you offer in #1 and #2 above.

√ Reputation – Have you won business awards, gotten amazing reviews, been in business a long time – all of these factors can give you an advantage over your competition in the mind of the consumer.

√ Branding – Do you look professional? Do you have a company logo, a positioning statement, professional-looking photos, well-written, grammatically correct product copy, contact information, etc. You’ve got to look legitimate, especially if your competition does, and it is worth it to make the investment to do so.

√ Promotion – Are you finding your competition everywhere? Are they on Facebook, Twitter, running ads on Google, hosting a blog, appearing in editorial… this list goes on. Take note of what they are doing and try to be everywhere they are (and aren’t).

Competition doesn’t have to be a bad thing if you choose to learn from it. It’s what fosters innovation.

If you liked this article, YOU’LL LOVE my marketing guides, with all my tactics and secrets to take your online business to the top. Click here for more information.

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by Attention Getting Marketing on February 19, 2013  •  Permalink
Posted in Home, Marketing 101
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Posted by Attention Getting Marketing on February 19, 2013

http://attention-getting.com/2013/02/19/your-competition-checklist/

Examples of Product Copy That Sells –Williams-Sonoma

by G.B. Oliver

When ever I come across effective product copy, I have to share. It is a skill, but if you can tell your product’s benefits, create a need and convince the reader to buy, all in just a few sentences, you’ve done your job. Williams-Sonoma is great at doing all of these things, so I thought I would show you a few examples from their website.

Carving Board at Williams-Sonoma

Carving Board at Williams-Sonoma

Monogrammed Carving Board

Personalized with one carved initial, our board makes a welcomed gift for your favorite barbecue chef. Handsome enough to double as a serving platter, it’s crafted in Vermont of solid maple. $150

  • Crafted from sustainably harvested North American maple, durable enough to withstand daily use yet gentle on knife edges.
  • Deep perimeter well collects flavorful juices.
  • Integral handles make the board easy to lift and carry.
  • Doubles as an impressive presentation piece for turkeys and roasts.
  • Made by the venerable J.K. Adams Co. of Vermont, specialists in finely made wooden kitchen wares.
  • May be monogrammed with a single initial.

Why It Works: First of all, they have positioned it as a Carving board, not a Cutting board. So this is the big strong board you need for carving meat, not some whimpy board for chopping vegetables, and therefore justifies the high price tag. They have sold me on the features of it being solid maple (a strong wood), told me what that perimeter was for (who knew?), given me multiple uses as it doubles as a serving platter, and the fact that it can be monogrammed suddenly turns it into a gift!

Valentine's Day Petit-Fours from Williams-Sonoma

Valentine’s Day Petit-Fours from Williams-Sonoma

Dragon Fly Cakes Valentine’s Day Petit-Fours

An exquisite treat for sharing on Valentine’s Day, our petits-fours are adorned with hand-cut hearts. Prepared for us by Dragonfly Cakes in Sausalito, California, each is hand made with three layers of light, moist sponge cake and three layers of buttercream, topped with a thin layer of marzipan and then draped in chocolate. Delightful with dessert wines, afternoon tea or after-dinner coffee, our assortment includes three flavors: Raspberry: Layered with raspberry jam and raspberry buttercream; Chocolate: Layered with chocolate ganache filling and chocolate buttercream; Vanilla: layered with white chocolate ganache and vanilla buttercream. $45

  • 12 petits fours (4 of each flavor); 10 oz. total.
  • Shipped frozen.
  • Made in USA.
  • A Williams-Sonoma exclusive

Why It Works: They definitely described in detail what I am going to get taste-wise if I buy these petit-fours. They also remind us they are handmade (better quality), and the different ways to serve them in case we have never had petit-fours before. The words exclusive and exquisite, again, are to justify the higher price. If you’ve noticed that they do repeat features from the main paragraph in the bullet points, it is to cover off the fact that some people will only read the bullets.

Baked Loaf Pan from Williams-Sonoma

Baked Loaf Pan from Williams-Sonoma

Baked Loaf Pan

We partnered with legendary New York sweet shop Baked NYC to create a ceramic pan that turns out perfectly tender quick breads – and goes from oven to table with panache. The stoneware’s dark exterior glaze absorbs heat quickly, and the clay retains its temperature for even baking and a golden finish. $43

  • High-fired stoneware is exceptionally strong and ensures even heating for sweet or savory baking.
  • Safe for oven or microwave use and fits our Breville countertop convection oven.
  • Glazed with a chocolate exterior and a vibrant orange interior.
  • Angled handles offer a steady grip.
  • Will not absorb odors or flavors.
  • Pair with one of our Baked NYC mixes to create a sweet gift.
  • Dishwasher safe.
  • 40-oz. cap.
  • Interior: 8” x 4″ x 2 1/2″ deep; 10″ x 4 1/2″ x 3″ high overall.
  • Made in China.
  • A Williams-Sonoma exclusive.

Why It Works: They have quickly answered any question I could have about a baking pan. The design of this loaf pan was overseen by a legendary bakery, so this is top of the line design. I can serve right from the pan it looks so good. Even I can’t screw up a recipe using this pan due to the clay allowing for even baking and a golden finish. Can I find a better pan out there? And this can also become a gift by simply throwing in one of their bake mixes (nice up-sell of their other products!).

So find the unique value in your products, show how you are the best out there, create a need and get them to buy!

IF YOU ARE NOT MAKING SALES, I can help! My new marketing guides will tell you everything you need to do to successfully sell online, whether you are established or just starting out. The early reviews have been great! Click here for more information.

My Marketing Ebooks

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by Attention Getting Marketing on February 5, 2013  •  Permalink
Posted in Home, Marketing I Love
Tagged , , , , , , , , , , , , , , , , , ,

Posted by Attention Getting Marketing on February 5, 2013

http://attention-getting.com/2013/02/05/examples-of-product-copy-that-sells-williams-sonoma/

How Getting People To Ask You a Question Increases the Chance of a Sale

by G.B. Oliver

Have you heard the phrase “Engaging Your Customers?” The feeling is that once you make some sort of personal contact with a potential customer, the greater chance you have of selling to them. That is much easier when you are selling face to face, so how do you engage someone when you are selling online?

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Encourage People to Ask You a Question

Social media pundits will always say engage your audience by asking them a question. My theory is a little different. Engage potential customers by getting them to ask you a question.

The other day I was looking at the product copy of an online seller. For each of her products she had written a very long, detailed description. So detailed, in fact, that she answered every question I could possibly have if I had decided to read everything she wrote. So absolutely no reason for me to contact her unless I was going to buy. Now, this, in my opinion, is kind of a mistake.

Sometimes, not giving all the information, leaves the door open for communication. But you have to ask for it. Simply state, “If I have forgotten any details you need to know, please feel free to contact me (no obligation, I answer questions all the time!)”. When they do contact you, here is your opportunity to make the sale and close the deal with a friendly, helpful conversation similar to face to face selling.

Why do you think real estate agents never put the price of a house on the For Sale sign? So you’ll call them and ask.

Now, it can be time consuming answering people’s questions, but if you are just starting out and need those initial sales, it is a good way to get them.

Questions Help Create a Dialogue

When you answer a question, your customers can see that you are a real person that does exist and not just some online entity. Plus, it proves you know what you are talking about, which assures them that you are not just getting all your information from somewhere else. Plus, if you get back to them right away, they will see that you are serious about your customers.

So try to get your visitors to ask you a question, that will open up a dialogue, that can lead to a sale.

By the way, feel free to ask me a question at attentiongetting {at} gmail.com, but you can always get my very best marketing advice (I don’t put all my secrets on my blog!) in my new marketing guides that will tell you EVERYTHING you need to do to successfully sell online, whether you are established or just starting out. Click here for more information.

My Marketing Ebooks

My Marketing Ebooks

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by Attention Getting Marketing on February 1, 2013  •  Permalink
Posted in Home, Marketing 101
Tagged , , , , , , , , , , ,

Posted by Attention Getting Marketing on February 1, 2013

http://attention-getting.com/2013/02/01/how-getting-people-to-ask-you-a-question-increases-the-chance-of-a-sale/

The Importance of Labelling Your Products So Future Buyers Can Find You

by G.B. Oliver

In November we had a family photo taken and one of the primary reasons was to use it as a Christmas card. After we got the card back and I was about to send it out to people, I realized that our wonderful photographer missed out on a great opportunity.

The photo we were using for the card could have easily included a line below, “Photo by Starmark Photography” because I am sure that some of our friends and family are always on the lookout for a good photographer. Free advertising.

How do you make sure that people, who did not buy your product but may see it in a customer’s home, at a wedding, wearing it, etc., know that it’s from your shop? Sometimes when you are a small vendor, you forget to label your work.

il_570xN.193127284

Labels from HobbyTime on Etsy

Ways to Label Your Products

  • If you do greeting cards, or essentially any type of paper product, it is easy to include text on the back, “made by XYZ company”.
  • If you make clothing, hats or scarves, you can easily attach a fabric label.
  • If you make ceramic or wood products, you can imprint your company name on a part of the product that isn’t clearly visible (like the bottom of a vase) but there if people are looking for it.
  • My husband bought this great iPad cover on Fab.com, and luckily the vendor was smart enough to include a label with his company name sewn on the inside flap, because we just remember that we bought it on Fab, not who from.
  • A lot of people sell iPhone covers, where are you putting your label?
  • Sometimes you have to get creative about how to sneak your name in. Maybe if you sell soap or candles, insert a small plastic disc (the size of a quarter) with your name on it into the middle of the bar of soap or candle that will appear when it starts to run down so they know to buy more (and where from!). This is really helpful if the item was given as a gift.

Now some products are not that easy to label, such as jewelry (unless you put a small metal tag on the clasp of a necklace) smaller scale products and edible products. That is when you need to include your business/calling card (please see my post, Why Including Your Business Card is NEVER a Bad Idea).

My point is, are you remembering to label your products? If you haven’t, start now to get that referral business and repeat customers.

Marketing_Ideas_Etsy_Wedding

★ GET ALL MY SECRETS (the ones I don’t put on my blog!) in my new marketing guides that will tell you EVERYTHING you need to do to successfully sell online. Click here for more information.

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by Attention Getting Marketing on January 30, 2013  •  Permalink
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Posted by Attention Getting Marketing on January 30, 2013

http://attention-getting.com/2013/01/30/the-importance-of-labelling-your-products-so-future-buyers-can-find-you/

My Latest Google Search Tips – Forgotten Letters, Typing the Wrong Letters and Shortened Words

by G.B. Oliver

Have you considered all your options when entering your keyword tags to optimize for Google search? There are many factors that affect how people search. I wrote about a few in my blog post, My Latest Google Search Tips – Apostrophes, Plural & Gender, and here are some more to consider:

  • Not everyone can spell
  • Not everyone can type
  • People are in more of a hurry and searching on mobile, so typing in shortened words, less letters

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Forgotten Letters

For some reasons, words that have double letters often get entered in search incorrectly, which means an opportunity for you in your keyword tags (but don’t use spelling mistakes in your product copy!) For example:

The word “earring” gets 14,800 searches a month, with medium ad competition, according to Google, but the misspelled “earing” gets 5,400 searches a month with low ad competition.

Same situation with the word “wedding“. Spelt correctly it gets 368,000 searches each month with medium ad competition, but spelt “weding” it gets 6,600 searches per month, with low ad competition.

Now, granted, autocorrect will change some of these mistakes, but they can also substitute the wrong word, so that is something to consider as well.

Using the Wrong Letters 

The word “personalized” with a “z” (the correct spelling) is searched 8,100 times a month with a lot of ad competition, but “personalised” with an “s” gets 5,400 searches a month with low ad competition.

This is actually pretty common people mixing up when to use a “z” and when to use an “s’ in certain words. Take a look at your keywords and see if that is a possibility.

Shortening Words

A lot more people are searching on their mobile devices, which not only means typos, but means they are shortening words because with those small keyboards it can be too frustrating to try and hit the right letters.

For example, the word “tee” gets 201,000 searches with low ad competition compared to “t shirt” which does get more searches at 246,000 but has very high ad competition.

If adjectives are needed, the words may get shortened even more. “White tee” gets 1,900 searches, but “White t” was not far off with 1,300 searches per month.

You really have to think of all the variations and short forms of your keywords to try and find ones that are getting high search results but low ad competition. It could get you to the top of the page!

★ GET ALL MY SECRETS (the ones I don’t put on my blog!) in my new marketing guides that will tell you everything you need to do to successfully sell online. Click here for more information.

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© 2013 G.B. Oliver. All rights reserved.

2 Comments
by Attention Getting Marketing on January 29, 2013  •  Permalink
Posted in Google Tips, Home
Tagged , , , , , ,

Posted by Attention Getting Marketing on January 29, 2013

http://attention-getting.com/2013/01/29/my-latest-google-search-tips-forgotten-letters-typing-the-wrong-letters-and-shortened-words/

New Product Trend Alert – Action Scene Jewelry

by G.B. Oliver

Okay, so I just made this name up because I had no idea what else to call it, but I have been starting to notice a new jewelry trend as you can see from the following pieces. I came across these necklaces on various fashion blogs and it does prove my point (as I have said many times) that the unusual or unique always gets publicity.

But what I love about this new jewelry trend is the creativity. This is really inspiring if you are a jewelry designer, but also inspiring for women who want to wear more of an art piece rather than make a fashion statement.

Equilibrist and Flags Necklace

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Equilibrist and flags necklace from shop-n2.lesnereides.com

To me, this piece by Shop N2 is a great example of product design because it is taking necklaces in a new direction. It is almost telling a story without being kitchy. I’m not sure if it is fashion as much as it is a conversation piece, and definitely only a certain type of woman would wear it. Personally, I am not one of those women, but I know my 13 year-old daughter would love it, or a woman who likes to show some personality with her fashion choices.

Parachuters Necklace

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Parachuters Necklace from Monserat De Lucca

This necklace by Monserat De Lucca is another great example of interesting product design. You may think someone would only buy this if they actually had attempted jumping out of a plane, but I think it is a great gift for anyone who is a risk taker or just someone who has a fun, whimsical side to their personality.

A Walk in the Park Necklace 

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A Walk in the Park Necklace from Liliana Design on Etsy

If you are a shy person, wear this necklace to a party and people will definitely start talking to you. I love this piece by Liliana Design on Etsy because the black makes it look like a silhouette, giving it a little mystique. With laser cut design growing in popularity, I imagine you can expect to see more designs in this vein.

Will these “action” pieces start a trend that carries over into other products, such as home decor? Only time will tell, but it makes for really interesting product design.

★ GET AN EDGE ON THE COMPETITION with my new ebooks that will tell you everything you need to do to successfully sell online, including one specifically if you sell Jewelry & Fashion Accessories. Click here for more information.

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© 2013 G.B. Oliver. All rights reserved.

4 Comments
by Attention Getting Marketing on January 25, 2013  •  Permalink
Posted in Home, Trends
Tagged , , , ,

Posted by Attention Getting Marketing on January 25, 2013

http://attention-getting.com/2013/01/25/new-product-trend-alert-action-scene-jewelry/

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