Selling Art on Etsy

by Gail Oliver, Online Marketing Consultant

Selling art on Etsy is not an easy feat, due to the fact that there is so much competition. However, my ebook, Marketing Ideas for Art & Home Online Shops will give you some very helpful tips to make your Etsy art shop a standout.

Tips for Selling Art on Etsy

  • Take advantage of National #InspireYourHeartwithArt Day on January 31st that trends big on social media. It is a great PR opportunity with both home decor blogs and even your local media.
  • If you have already set up a free profile on Houzz.com, use it to follow interior decorators and designers that may want your art for their clients.
  • Also on Houzz, comment regularly on articles that have to do with art, as well as answer questions in the forums about art, as these are opportunities for other readers to see your shop name.
  • Don’t just pin your art to Pinterest, pin a collage that looks like a gallery art wall of your art, to help upsell more pieces.
  • Businesses also need art (not just home owners) so run ads on Facebook that target dentist offices, doctors offices and restaurant owners.
  • Wear your art on a tshirt (that also has your shop name and url) and give shirts to family and friends to wear at every major public event like concerts, charity walks, and festivals.
  • Ask a local builder if you can hang some pieces in their model home in exchange for leaving cards for your shop below the piece. i.e. Art courtesy of XYZ Shop. 

Need Marketing Help?

selling-art-on-etsyAll of the above ideas are from my ebook, Art & Home Online Shops Marketing Ideas. Download here from my Selz store.

Are you an Etsy Seller? I do Etsy shop consultations as well. Please visit my Etsy store here.

© 2017 Gail Oliver. All rights reserved.

How to Make Your Online Store’s Sections More Appealing to Busy Shoppers

by G.B. Oliver

Last week I wrote about altering your shop sections/categories to make them more in sync with seasonal buying habits. For example, adding categories for Mother’s Day, Prom, Cinco de Mayo, Memorial Day, etc. (in case you missed it: Keep Your Online Shop Categories In Sync with Seasonal Buying Habits).

But there are also other ways you can help visitors zero in on what they really want to find in your shop, in order to maximize purchases. People don’t have a lot of time these days. A lot of the reason online shopping is so popular is because it is easier to find what you want, due to searching capabilities. So consider some of these shop categories used by popular online stores that might work for you:

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Piperlime

Piperlime is an online clothing store with all the typical categories such as Dresses, Tops, Pants, Shoes, etc. But they also offer the visitor other ways to shop with categories such as Spring Trends, Girl on a Budget (Everything Under $100) and New to Sale. 

West Elm

West Elm sells home décor products. In addition to searching by categories such as pillows, furniture, etc., they offer other categories such as Most Pinned Products, Eco/Green, and the Monogram Shop. 

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P.S. Kids Aeropostale

P.S. sells children’s clothing. They have interesting shop categories that appeal to moms who are looking for something specific, the convenience of already put together outfits, or a bargain, such as: Mix & Match 2 for $12, $5 Fun Finds and Shore Things (items for the beach).

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Victoria’s Secret

Everyone knows what Victoria’s Secret sells. What was interesting in their online store is how they really push the deals, with shop categories such as 2/$40 Tops and Tees, 2/$60 Shirts, and 2/$40 Yoga Bottoms

YOUR NEXT STEP: Think about how your typical buyer shops. Do they want something for a specific occasion, do they want a deal, do they want style advice? This is an opportunity to really facilitate that buying decision and generate more sales. For more great marketing advice, download your copy of Small Business Marketing Ideas That Work!.

© 2013 G.B. Oliver. All rights reserved.

6 Sure-Fire Tips to Still Get Sales When Things Are Slow

by G.B. Oliver

I hear online businesses complaining all the time why people aren’t buying. There is definitely a slow down after the holidays as people have bills to pay and spending may be limited. There is also another slowdown around tax time for obvious reasons.

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So if visitors to your store like your product, but dont’ feel they really need it, they won’t buy if money is tight. They may come back, but it you want to make the sale, you have to create a strong need to buy it now.

6 Ways You Can Still Make Sales in Slow Times:

  • Provide a Low Price Section – People always have that desire to buy something new, even when they can’t afford it, so have a category in your online store marked “Under $20” if you can. Even call it something like, “Inexpensive Pick-Me Ups Under $20”. Highlight it with a ★.
  • Offer a Freebee – Buyers love to take advantage of free offers, but it has to be a limited time offer, and that is key. “Buy any 3 prints today ONLY and get the 4th for free”. Screen shot 2013-04-29 at 10.38.39 AM
  • Offer One Day Only Free Shipping – Shipping costs can be a real deal breaker, but, again, if you say it is just for one day only, people will take advantage right away. While it might take a toll on your bottom line, the key is to get that initial customer which will lead to repeat business.
  • Buy Now, Pay Later – If you can, allow buyers to purchase items, but you will not process the transaction  (or send the items) until the end of month (which is typically when they get paid again).
  • Last One – Put a “Last One Available” icon right on the product photo. If the buyer thinks they can’t get it again, or not for a few weeks, they will act quickly. Screen shot 2013-04-29 at 10.24.58 AM
  • Sold Out – Have a sale, but mark certain items with a “Sold Out” icon. This indicates to buyers that your items are selling quickly and they have to act fast.

FINAL WORD: If times are slow to keep making sales you’ve got to pull out all the tricks and appeal to buyers’ need for a deal.

GB OliverABOUT ME: I’m G.B. Oliver, a small business marketing consultant and author of the new ebook series, Small Business Marketing Ideas That Work! – 145 Detailed Tactics. I also do private consultations for online businesses. Feel free to contact me at attentiongetting@gmail.com.
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© 2013 G.B. OLIVER

Top Selling Products Online for Spring 2013

by G.B. Oliver

As you know by reading my blog, I am always up on the latest trends and the top sellers. So, here is what my research showed as currently the top selling products, for various categories, from major online retailers. If you have products that match these, you may want to move them to the forefront of your website/online store.

Current Top Sellers:

Jewelry: Ear cuffs are huge sellers, as are are large statement necklaces like bib collars, chain link bracelets, multi-color chandelier earrings and hand / body chain harnesses. Lots of turquoise, emerald green and pastel colors.

Large, bib necklace from Modcloth
Large, bib necklace from Modcloth

Purses/Bags: Satchels, hot pink, orange, leather, no prints.

Art: Art prints on reclaimed wood, large canvases (5 feet+), abstracts, kalightoscope-type patterns, black and white photography tinted with color sporadically.

Kitchen: Canisters are in big demand, floral patterns, modern tea kettles and tea pots, cookie stamps, dish towels with whimsical block prints.

iPhone Cases: Florals, bird prints, zebra prints, polka dots, stripes, silicone, metal.

Kids/Baby: Fun cutlery, personalized dishware, pyjamas with famous storybooks’ prints, whimsical book ends. brightly colored clothes hangers.

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Twisted Family Cutlery from Saks Fifth Avenue

Outdoor: Willow bark, chevrons, Moroccan prints, coastal/beach.

Wedding: Mint, grey/silver, blush, chalkboard-style, simple/sans serif typefaces, water color designs, butterflies.

Vintage: Non-fiction books/cookbooks from 1940s -60s, lidded porcelain jars, silver teapots, posters, wallpaper, sconces, oversized wine jugs.

Pets: Stylish small dog carriers/purses, thin leather braided leashes, sleeping pods.

Other: Terrariums, drinking glasses with sayings on them, milk glass, milk bottles, humorous cat and dog faces (think grumpy cat), photography prints on clothing (dresses, leggings, scarves and more), unique watch and clock faces, bicycle prints (on everything from t-shirts to glasses).

FINAL WORD: These are products that are currently popular, so I am not saying to jump on the band wagon, but rather if you already have items like this, and they are not selling, maybe you should be giving them more focus. Or take these, add a new twist or mix a few themes together, for an original offering.

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© 2013 G.B. Oliver. All rights reserved.

Product Photography I Love – March 2013

by G.B. Oliver

I love great photography. It really does help sell a product. Here are some favorites I found, and I will explain (in case it’s not obvious) what works that makes this a photo that sells.

Beauty Products

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Why It Works: I love this product shot by Crabtree & Evelyn for many reasons. One, I think by including the oranges in the shot, it really does convey that you will find them in the product. Two, I love how they positioned the bottles on this white washed table, making it feel like a very natural, fresh product. Finally, grouping all four products together really does help upsell, making you want the whole set.

 

Vintage Products

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Why It Works: The vintage shop, Dreamy  Whites, does an amazing job of shooting their vintage finds with magazine quality photos. The soft lighting makes the vintage product feel like it will fit into any type of home today. Showing the product in use is always a good idea. If you just saw a photo of this basket on its own, empty, would you be as inclined to want it?

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Pet Products

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Why It Works: This is a great product shot from a company called Kurgo selling on HSN. You can never go wrong showing a cute dog, and this one is a great model. Again, showing the product in action helps me visualize it in my own car and with my own sized dog. And they make it look just too adorable to pass up.

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Paper Products

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Why It Works: Invitation company, Luscious Verde, shows various aspects of the design in one photo, really highlighting nice details you might have otherwise missed. Doing a collage is a great way to ensure the customer see all the features and benefits.

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FINAL WORD: Photos really can sell a product if you use them to highlight use, need unique features. Plus, with today’s image-hungry online environment, top quality photos are more likely to be “pinned” and “liked” helping your products to go viral.

Want My Very Best Marketing Ideas, That I Don’t Put Here on the Blog?

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“Best buy ever!” . . “Cannot recommend this enough!” . .  ”You will not be disappointed!” . . “Incredible!” –  If you want my VERY BEST marketing tactics and advice, I save that exclusively for my Ebooks, Small Business Marketing Ideas That Work!, available at my Etsy shop.

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© 2013 G.B. Oliver. All rights reserved.

Online Stores I Love – Harabu House

by G.B. Oliver

One of the things I try to do with my blog is frequently point out Marketing I Love and Products I Love, but today I am actually going to talk about an Online Store I Love. The store is called Harabu House and if you are looking for ideas to what makes an online store work, you definitely should check them out.

Screen shot 2013-04-29 at 10.41.45 AMHarabu House was launched in 2010 and is an exclusive online eco-boutique for contemporary and stylish global finds. Their mission is to find sustainable products that provide economic, social and environmental benefits to the artisans who create them, and they carry products from all over the globe.

What Harabu House is Doing Right:

  • Great Products – They carry truly unique, beautiful products for the home (as well as some jewelry and fashion accessories). From hand painted tea cups to teak measuring spoons, everything seems to have a mix of the exotic and the contemporary at the same time. Screen shot 2013-04-29 at 10.44.17 AM
  • Easy to Navigate – I personally do not like busy home/landing pages and Harabu’s is sleek and simple. They have a slide show running of various products with a caption such as “Find Me Under Dinnerware“, making it easy for the visitor to find the products on display. All the categories are neatly displayed at the top and the particulars such as contact info, FAQs, newsletter, and social media icons are tightly compacted in a barred off section at the bottom. I also love how that important upper right hand corner notifies customers of their free shipping offer on domestic orders over $75 with a hot pink elephant icon drawing the eye right to it.

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  • Gift Guide – Another icon on the home page is their gift guide. But once you click on it, you are actually then given more options to narrow it down further, such as a gift guide for housewarming, baby shower, for him, for her. Another attempt to make the shopping experience easier for the customer.
  • Product Descriptions – The product descriptions are so well written, with compact narratives that tell you everything you need to know and create a need to buy. They are typically followed by a small write-up about the artist. I love the Tell a Friend feature, allowing you to instantly email the product to a friend, the Add to Wish List icon, and the Request More Information icon – three great Call to Actions to keep buyers engaged.
  • Category Highlight – A nice touch this online store has, is that when you are in a particular product category, the icon behind it colorizes, reminding you where you are. Screen shot 2013-04-29 at 10.47.55 AM
  • Photographs – The photographs are definitely top notch. Well-lit, various angles, magazine-quality set-ups, typically showing the product in use. I also like that for certain products, they include a photo of any magazine editorial that product has appeared in, which helps credibility with customers because it acts as an endorsement.
  • Shopping Cart Total – A cool feature about their shopping cart icon in the upper right hand corner, is that it will not only display the number of items (which is pretty common with most online sellers) but it actually displays how much you have spent so far. Love that!

FINAL WORD: So, if you want a good example of what a sleek, attractive online home products shop should look like, check out Harabu House.

Download My New Marketing Ebooks Today!

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Get my exclusive marketing ideas that will help drive your online business in my ebooks, Small Business Marketing Ideas That Work!, (for Jewelry/Fashion, Home, Wedding and Kids & Baby Products) and other helpful marketing tools in my Etsy shop.

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© 2013 G.B. Oliver. All rights reserved.

Are Your Keywords Covering All Aspects of the English Language?

by G.B. Oliver

When you are adding tags and keywords to your website, shop, product listings, and so forth, are you considering all variations of the English language?

As you are aware, the English language has slight differences whether you live in the U.S., Canada, the UK, Australia and other English speaking countries. You could be missing out on these areas being potential customers (if you do ship product to these countries) simply because you did include their more commonly used phrases and spellings.

In the UK these are baby rompers or bodysuits, not baby onesies.
In the UK these are baby rompers or bodysuits, not baby onesies.

For example, if you are selling baby onesies, no one in the UK or Australia will be searching for that phrase. Instead they will be searching bodysuit, playsuit, sleepsuit or romper. So, if you want to sell to this international market as well, it couldn’t hurt to add these keywords to your tags.

If you sell pants, no one in the UK and Australia that will looking searching on that word either, (unless they are looking for underwear) but rather, they would be searching the word, trousers.

Words that are different in the U.S. and UK:

  • Overalls are dungarees
  • Toiletry bag is wash bag
  • Swimwear is beachwear
  • Sweater is jumper
  • Backpack is day pack
  • Pillows are cushions
  • Message boards are notice boards
  • Cupcake liners are cupcake cases
  • Cookies are biscuits
  • Underwear is knickers (women’s)
  • Ring bearer is pageboy
  • Stroller is pram or pushchair
  • Crib mobile is cot mobile
  • Diapers are nappies
  • Birdhouse is bird box
  • Sleepwear is nightwear
  • Subway is metro

Not to mention slight spelling differences:

  • Personalized is personalised
  • Jewelry is jewellery
  • Wedding favors are wedding favours
  • Organizer is organiser
  • Color is colour
  • Center is centre
  • Pajamas is pyjamas
  • Gray is grey
  • Mustache is moustache

So simply by adding a few extra keywords that cater to other English markets, this will help expose your products to even more customers.

Want more advice on keywords that will attract your target market? You’ll find that, and hundreds of other innovative ideas, in my marketing guides, Small Business Marketing Ideas That Work! as well as other helpful marketing tools in my Etsy shop.

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© 2013 G.B. Oliver. All rights reserved.