etsy seller advice Archives - Attention Getting Marketing

Selling art on Etsy is not an easy feat, due to the fact that there is so much competition. However, my, 12-Month Marketing Plan for Art Shops will give you some very helpful tips to make your Etsy art shop a standout, get more traffic and make more sales.

Below are just a few of the hundreds of tactics in the 12-Month Plan:

Selling Art Idea #1

Take advantage of National #InspireYourHeartwithArt Day on January 31st that trends big on social media. It is a great PR opportunity to get attention from both home decor blogs and even your local media.

Selling Art Idea #2

If you have already set up a free profile on Houzz.com, use it to follow interior decorators and designers that may want your art for their clients. You can mention your Etsy shop in your profile. Never focus just on selling to end users. Selling to decorators means repeat customers and typically larger orders.

Selling Art Idea #3

Also on Houzz, comment regularly on articles that have to do with art, as well as answer questions in the forums about art, as these are opportunities for other readers to see your Etsy shop name.

Selling Art Idea #4

Don’t just pin your art to Pinterest, pin a collage that looks like a gallery art wall of your art, to help upsell more pieces. Also pin ways to display art.

Selling Art Idea #5

Businesses also need art (not just home owners) so run ads on Facebook that target dentist offices, doctors offices, restaurant owners and the like, with a link to your Etsy shop.

Selling Art Idea #6

Wear your art on a tshirt (that also has your Etsy shop name and url on it) and give the shirts to family and friends to wear at every major public event like concerts, charity walks, and festivals.

Selling Art Idea #7

Ask a local builder if you can hang some pieces in their model home in exchange for leaving business cards for your shop below the piece. i.e. Art courtesy of XYZ Shop on Etsy.

Need MORE IDEAS on selling art on Etsy?

All of the above ideas are from my 12-Month Marketing Plan for Art Shops. Download at my Etsy shop.

Are you an Etsy Seller? I do Etsy shop critiques as well. Please visit my Etsy store here.

Your Etsy Ads Can Suddenly Shut Off

If you see that your traffic seems suddenly low, or listings that were selling well due to ads are suddenly not really selling, it could be that your ads have shut off, even though it shows they are still on. This has happened to me, so go into the Etsy AdManager, and toggle the promoted listings on and off again.

New Listings are Automatically Advertised

When you add a new listing, below the shipping information there is a box called “Marketing” and the option for “Yes, advertise this listing” is the default unless you manually select “Maybe Later”.

Etsy Ad Budget

Your maximum Etsy ad budget slowly increases, based on how much you advertise and how much is in your payment account. The maximum ad amount you can reach is $1,000 a day (and some sellers do spend this!).

How to Avoid Having Your Shop Put on Vacation Mode by Etsy

As of January 1st, 2022, all Etsy shops have to list their business number under “Finances/Legal and Tax Information”. However, here is what you need to know. You get two tries to enter the information. If you get anything wrong, such as the correct spelling of your business name as it appears on your tax paperwork, or the number itself, your shop will automatically be put on vacation mode. I know, it happened to me as I simply did not include a space between two words in my company name. I corrected it on the second try and my shop was quickly put back up.

Another Way to Avoid Having Your Shop Put on Vacation Mode by Etsy

If your orders are backed up or not shipping out quickly, especially at Christmas, Etsy will automatically put your shop on vacation mode until you are caught up.

How to Avoid Having Your Shop Shut Down by Etsy

If you have any other shops on Etsy, you have to disclose this in the About page that appears below your reviews. You also have to disclose any manufacturing partners in this section as well.

Prohibited Products

Ivory and amber are just two items that you are not allowed to sell on Etsy. However, if you innocently use these words to describe a color of one of your items, it can also get the listing taken down.

Star Seller Program

A four star review is given the same weight as a one star review for the Star Seller program.

About Me

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