Are you taking advantage of Etsy’s “popular right now” search feature? You find these searches by simply putting your cursor in the Etsy search box and they fill down. They update constantly, but it is a great way to quickly update your titles and tags to take advantage, particularly if you are running an Etsy Promoted Listing.
For example, as I am writing this post, these are the Etsy “Popular Right Now” searches:
- Holiday Shirts for Women
- Beagle ornament
- Personalized gift
- Glitter yeti tumbler
- Photo christmas cards printable
- Family wall art
- Monogram Sherpa pullover
- Personalized gifts for mom
- Wooden gifts
- Personalized gift for boyfriend
What you DON’T want to do is touch any Etsy listings that are currently pulling you good traffic because why fix what isn’t broken. However, if there is a search phrase above that you can take advantage of, then why not try it on one of your weak traffic listings to see if it gives it a boost.
It is no surprise that gifts are the top search phrases right now, but keep in mind that buyers are also looking for holiday decor, fashion, cards, wreaths, candles, parties, entertaining and more. You can probably stick the word, “Christmas” in front of any type of product name and there is a search for it.
There were some other Etsy search phrases that I noticed that are likely to grow in popularity over the next week, including:
- Black Friday sale
- Black Friday sale jewelry
- Black Friday sale for wedding
I can also tell you that “engagement rings” is a hot Etsy search right now, likely due to the fact that 80% of engagements happen over the holidays.
Be sure to check out my Ebook store on Selz for more creative marketing ideas!
© 2017 Gail Oliver. All rights reserved.