All posts tagged etsy success

How Trends at NY Fashion Week Can Inspire Your Products

by G.B. Oliver

It’s good to remember that fashion influences products in all areas – children’s products, home products, decor, art, wedding products, you name it. New York Fashion Week just wrapped up and here are some trends to note that may carry over into your market. A lot of these trends were inline with a previous blog post I wrote, Product Trends for 2013.

Teal, fur, 60s patterns at the Anna Sui show (photo from The Cut)

Teal, fur, 60s patterns at the Anna Sui show (photo from The Cut)

Trends from New York Fashion Week Fall 2013:

∞ Materials – Fur (including colored fur), leather, beaded fabrics, brocades, embroidery, shiny materials, quilted materials

∞ Patterns – Menswear patterns such as houndstooth, checks, pinstripes, large thin plaids, herringbone as well as camouflage, florals, cheetah prints and weaved materials

∞ Eras – Mod 60s and Glam 70s with retro patterns and gold metallics

∞ Countries – A lot of the oversized fur hats, coats and mittens gave a nod to Russia, possibly because they are hosting the 2014 Winter Olympics

∞ Colors – Burgandy/wine, army green, purple, camel, teal and black

∞ Jewelry & Accessories – Huge, oversized flowers on necklaces and bracelets; large cluster necklaces, chain chokers, large colorful pendants on very long chains, color blocked purses (black and a bright color), clutches (a lot of purses that looked like iPad covers), handle bags,  large gold belt buckles, fisherman caps, beanies and fur hats. Did I mention large?

How to Apply These Trends to Your Products: 

  • Maybe we’ll see faux fur throw pillows in teal or in a weaved pattern of leather and metallic gold.
  • Wedding invitations might be moving away from chevrons and ombres to bright plaids and florals.
  • Possibly we’ll see lots of colorful, oversized faux fur mittens for kids.

Take a Couple of Trends and Mix Them Together:

  • Try clutch purses in cheetah prints with beaded accents.
  • Maybe quilted camouflage iPhone covers.
  • Choker necklaces with large plaid flowers.

While you may not be interested in applying trends to your products, to have just one trendy product is good for getting editorial and publicity, which will then bring people over to your shop.

If you are still not sure how to apply trends, then check out this article at CasaSugar that shows how today’s fashion trends can carry over to home products.

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© 2013 G.B. Oliver. All rights reserved.

2 Comments
by Attention Getting Marketing on February 18, 2013  •  Permalink
Posted in Home, Trends
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Posted by Attention Getting Marketing on February 18, 2013

http://attention-getting.com/2013/02/18/how-trends-at-ny-fashion-week-can-inspire-your-products/

Product Photography I Love – February 2013

by G.B. Oliver

There are some photos that just make you want to have the product. Usually, it is when the product is shown in use, because then you can really visualize why you need it and how you would use it. Plus, with the popularity of Pinterest and Tumblr, great photos are really getting noticed. Here are some examples of what I think works and why.

Dancing Candy Garland from Modcloth

Dancing Candy Garland from Modcloth

Why It Works: This garland from Modcloth is shot it on an all-white background, so it really makes the colors pop. Also, they show it in use, so not only do you get an idea of how to use it, but you also get a better perspective of the size. Nothing worse that buying something online and when you receive it, it is much smaller than you thought.

Driftwood Candelabra from VivaTerra

Driftwood Candelabra from VivaTerra

Why It Works: I love this product shot from VivaTerra for a few reasons. They blurred out the background and objects to the side of the candelabra. As such, it really draws the eye to the piece and makes for a more artistic photo. Plus they show it in use. If I saw this candelabra, without the candles, not on the table, and not in a rustic setting, I probably wouldn’t know what to do with it. They really sold me on the whole look it could create.

Kate Spade Necklace at Nordstrom

Kate Spade Necklace at Nordstrom

Why It Works: When I first saw this Kate Spade necklace on its own, I had no idea what I could wear it with, and I also thought it was much larger, until I saw this shot. By showing it on a model, and giving a suggestion on how it can be worn, now I want it!

Fruit and Berry Bread from Harry & David

Fruit and Berry Bread from Harry & David

Why It Works: Foods products are so difficult to photograph, but Harry & David does it so well. I love when food products are shown in a kitchen-like setting, makes me think they were just made. I also love how the color of the tabletop and the plates compliment the food, don’t overshadow it, along with the soft lighting. More than anything it is the close-up that really show the texture of the bread – definitely makes you want to taste!

Drinking Straws from ButterCreamDream Shop on Etsy

Drinking Straws from ButterCreamDream Shop on Etsy

Why It Works: This photo is a good example of a product shot that will get pinned to Pinterest, because it doesn’t look like a product shot. What I love about this photo at Butter Cream Dream Shop is how the various colors of the straws have been pulled out by the lemons and the green in the flowers. Plus, it is shot from a different perspective, making it more interesting. Visually, you just like looking at this image. And, it shows the product in action on a lemon stand. Pretty cute.

Remember, great product photos can never hurt your business, so it is worth the investment.

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Just one of my Marketing Guides – Guides also available for Home, Kids & Baby and Wedding Products

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© 2013 G.B. Oliver. All rights reserved.

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by Attention Getting Marketing on February 8, 2013  •  Permalink
Posted in Home, Marketing I Love
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Posted by Attention Getting Marketing on February 8, 2013

http://attention-getting.com/2013/02/08/product-photography-i-love/

Selling On Etsy Successfully – An Analysis of the Top Selling Shops

by G.B. Oliver

Every day you will see queries from people asking how they can sell successfully on Etsy and other popular online marketplaces. It can be extremely difficult as these marketplaces have gotten quite large in terms of the number of sellers and products.

Selling on Etsy

Etsy currently stands at 1 million + sellers and 130 million + products. So how does a new shop get found?

So I did some research on shops that are considered the Etsy top sellers and here are some of my findings. Keep in mind these next points are specific to Etsy and not necessarily selling online in general.

Common Traits Among Etsy Top Sellers:

  • The majority opened on Etsy before 2009 (have had longer to establish themselves)
  • The majority list over 100 items and more likely upwards of 750 (the more items you have, the more searches you turn up in and the more search tags you can take advantage of i.e. 750 out of 114 million is slightly better odds than 20 out of 114 million)
  • The majority offer products under $8 (easy to take a risk on, easier to sell more than one item to a customer)
  • They all offer unique products in a niche (get better search results because they sell one type of item i.e. bracelets)
  • They all use one of their products as their avatar – it’s like a free ad anytime it appears in a forum post, treasury listing, convo, etc.

Common Traits Among Successful Etsy Sellers That You May Find Interesting:

  • A lot of the top sellers do NOT have amazing, high quality photos.
  • A lot of the top sellers do NOT keyword their listings and shop description to be optimized for search.
  • A lot of the top sellers do NOT have thousands of Facebook fans or Twitter followers (some aren’t on either)
  • A lot of the top sellers do NOT have an About page.

I would assume that each had some sort of major publicity hit for their shop, such as appeared on a popular blog, print publication or on the Etsy front page, which propelled a burst of traffic and sales and now they get a lot of repeat business from this established customer base.

Should You Be Selling on Etsy?

The thing to note here is that Etsy may not be all things to all people. While it is a very affordable marketplace, there is obviously still a certain type of clientele or target market that shops here. For example, if you are trying to sell fashion or fine art, you may have a hard time on Etsy because that is not what shoppers currently expect to find, or may be searching for on Etsy. That may change in the future as Etsy continues to expand it market, but right now your best success there would be if your products fall in line with what the top sellers offer.

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© 2012 G.B. Oliver. All rights reserved.

2 Comments
by Attention Getting Marketing on November 26, 2012  •  Permalink
Posted in Home, Online Selling Sites
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Posted by Attention Getting Marketing on November 26, 2012

http://attention-getting.com/2012/11/26/how-to-sell-on-etsy/

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