Tuesday’s Ask Gail: How Do I Reach Out To Bloggers?

ASK GAIL: ANSWERING YOUR SMALL BUSINESS QUESTIONS

ASKgail

Hi Gail!!

I am a small business owner for custom apparel (screen print & embroidery) in Montgomery, IL. I’ve never reached out to a blogger to see what the process is to get a featured spot or even mentioned on their blog. Can you please let me know if this is common and how the process works?

Thanks!

Yvonne Tarnowski

BellaMonograms.com

Hi Yvonne,

Your question is a popular one. A few things you should know about bloggers. A lot of people contact me to be a guest blogger on my site, but I don’t take guest posts for two reasons. 1. This blog is my main way to advertise my consulting services, so I really need the voice of the blog to be my own. 2. My feed is picked up by other sites that only approved myself as a writer, so I can’t start feeding them other people’s posts. So make sure before you approach any blogger that they don’t have these similar issues.

The first thing you want to do, before you approach any blogger, is to follow their blog as well as follow them on all of their social media sites. Make it look like you’re a fan.

Then, when you pitch to them, pitch a story idea that would involve your business, don’t just pitch your business and expect them to find a way to incorporate it into a post. Keep your pitch short (I personally don’t have time to read more than one paragraph), save on the flattery (bloggers, and the media in general, know what you are looking for so cut to the chase) and then – and this is the most important piece of advice – tell them what you are going to do for them in return.

What do I mean by that? I get a lot of people asking me for mentions and when I ask for one back such as, “Will you then mention my blog on your Twitter page”, for example, they act like I have some nerve and then go on to say how the people who handle their social media pages are very picky about what they post, etc. As soon as I get a response like that I hit delete. This is business. Don’t ask another business to go out of their way and do a favor for you and you have no intention of returning the favor. It’s the old you scratch my back, I’ll scratch yours.

Therefore, you want to always say that you will promote any mention a blog gives you to your customers as well as on your social media pages and even ask (as someone wisely did to me the other day) “and if there is anything else I can do to promote your business, please let me know”. If you get the mention, follow through. Thank them in comments, thank them on social media, circulate the post on your social media pages, circulate other posts of theirs on your social media pages – trust me, you can’t say thank you enough. They will remember that.

I write effective pitches for clients all the time, whether it is pitching to the press, a pitch for a Kickstarter campaign or to get a wholesale deal – just ask me for a free, no obligation quote at attentiongetting@gmail.com. Need to ask a lot of questions about your business? Sign up for a 30-minute phone consultation

Best of luck! Gail

Every Tuesday I answer your questions, so send one to attentiongetting@gmail.com or fill in the form below:

Can One Word Get People to Buy?

by G.B. Oliver

A few posts ago I spoke about creating a headline that gets attention. So, I was saw the ad below and thought it was a very effective one word headline. Basically, taking a problem and offering a solution, but in just one word.

The before side says, “Chaos“, which many of us experience in our hectic lives. The other side offers, “Order“, which we are all looking for. It is very effective for communicating the purpose and value of the product and the need it is solving. If you can solve people’s problems, they will buy.

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Can you do the same with your products?

One word campaigns are effective because people are busy and one word is not a lot to read and get the point across.

Let’s say you sell jewelry for example. Maybe you have a photo of a woman shot from the neck down and she is wearing a plain dress. Beside you have another photo of the same woman, same dress, but this time she also is wearing an ornate necklace. So the one side says, “Plain” and the other side says, “Wow“. Would that convince someone of the value of your product?

What if you are selling baby onesies with a cute saying on them. You could have a photo of a baby on the left wearing a plain white onesie. On the right you could have another photo of same baby wearing a onesie with “Precious Cargo” written on it. The left side has a headline of “Practical” and the right has a headline of “Practical and Fun!”. Will this convince the buyer that you are getting more for your money with this onesie?

Think of value words for your products, i.e. problems they solve, and try using those in headlines to see if they quickly get across to your visitors why they should buy your product. Maybe “Ordinary” vs “Unique” or  “Messy” vs “Organized” or “Good” vs “Better“.

You don’t even have to make a comparison. You could just offer two or three words that gets the value across, such as “Make a Statement“, “Get Noticed“, “Add Some Wow“, “Spoil Her Now“.  It gets the visitor thinking. 

MalloryHopeDesign_AGMarketing_eBook_HomeProductsHow About Make More Sales! Did that work on you? By using the tactics outlined in my NEW marketing ebooks available here, you will get all the “how-to” advice, quick answers, and many of my secrets that you need to succeed online (because I don’t give away everything here!).

© 2013 G.B. Oliver. All rights reserved.