Ideas for Additional Content To Post on Facebook

ASK GAIL: ANSWERING YOUR SMALL BUSINESS QUESTIONS

ASKgail

Hi Gail

I’m the owner and designer of a one-of-a-kind handbag and jewelry boutique. I think the three social media platforms I should be on are Instagram, Twitter and Facebook. Facebook is the one that’s stumping me. I don’t want to simply copy + paste across platforms but I’m not sure what additional content I could put on Facebook. I was thinking of making a FB community, because people who buy one-of-a-kind items value exclusivity and may want their own special place to connect. What do you think?

Teneasha

TeespoonBoutique.com

Hi Teneasha,

In terms of a Facebook community page, they are topical in nature so you could start one about a topic such as one-of-a-kind handbags and jewelry. While it is a great way to reach women who indicate a love for fashion in their Facebook profile (because Facebook links community pages from these fields) they are not typically maintained by one person. In fact, if your community page becomes too popular, Facebook then takes over the administration of it. However, if you were the original creator of a successful community page, this is something that gives you some industry credentials.

Now, just in terms of what to post on a community page or your business Facebook page in general, I agree, you should not just post the same content from one social media site to another. The key is to always think about what it is that your customers are interested in and what types of content does well on which sites.

For you, the next few weeks pose a great opportunity because it is New York Fashion Week, followed by all of the international fashion shows, so they will all be trending quite a bit on social media. Therefore, you could repost the best articles from each fashion week, specifically those that focus on handbags and jewelry. Quotes also do really well on Facebook, so post funny or silly quotes that have to do with fashion. Trivia is popular on Facebook, so you can post multiple choice questions about famous designers. Lists also do well, so your list of your 5 favorite style blogs or Instagram accounts. Celebrity articles tend to get liked and shared, so post photo exposés on the purses carried by a certain celebrity each week. Throwback Thursday always trends, therefore you could post images of purses and jewelry from another era.

Good luck!

Better You Go…

Thanks for your support!

 

© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.

Content Ideas for a Blog for an Online Shop

ASK GAIL: ANSWERING YOUR SMALL BUSINESS QUESTIONS

ASKgail

Hi Gail,

I’ve been making a lot of changes to my business and feel that quality content on my new website is needed in order to be found in searches. Honestly, I’m a little confused by it. I understand quality content from a bloggers point of view but for an e-commerce site, I’m not sure what to put on there that is going to get me found in searches where people will be looking to buy my products. My main focus is to promote my Smoosh Boxes right now. 

Thanks!

Brittany 

x
Hi Brittany,
x
Good question. Yes, bloggers whose blog is their actual business is much different from a blog for an online shop. Since you are targeting dog owners, and your new product is a monthly subscription box service, there is a variety of content you can post that your potential customers will be searching on. Then, as a result, they will hopefully stumble upon your online shop via your blog posts.
x
Here are some ideas for content that I think your target market is searching for, based on using Google’s auto-complete feature. You start by typing in “dogs”, “French bulldogs”, “dog lovers” etc., and see what longer search phrases come up. This is a good way to determine potential blog titles and content.
  • 15 Christmas Gift Ideas for Dog Lovers
  • 5 Awesome Monthly Subscription Boxes for Pet Owners
  • 8 Boston Terrier Puppy Training Tips
  • 20 Male Dog Names & Their Meaning
  • 12 Non-Shedding Dog Breeds
  • 10 of the Cutest Puppy Videos on YouTube

You do not always have to write original content, you can curate content as long as you give credit. Now, because you are primarily an e-commerce site and not a blogger by trade, you just have to post once a week. You may want to make it on #WoofWednesday.

Best of luck!

Gail

Just 3 More Things to Do…

Thanks for your support!

© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.

6 Creative Ways to Draw Customers to Your Booth at Fairs, Shows & Festivals

ASK GAIL: ANSWERING YOUR SMALL BUSINESS QUESTIONS

ASKgail

Hi Gail,

I am a marketing manager for a new home improvement company.  I typically generate leads for our sales team by participating in various fairs, festivals, home shows, and other local events.  I need a way to draw potential customers to my 10 x 10 booth.  How can I stick out from my competitors?  We do simple giveaways that they can visually see, but I want to be different. Any ideas??  Please help!!

Loren K.

HomeImprovementSelect.com

Hi Loren,

I love this question! Here are some of my suggestions:

  1. People tend to bring their kids to these things (don’t want to pay for a babysitter) so you need to keep the kids busy in your booth so the parents can stick around longer. I would make one wall of your booth a chalkboard and let the kids go crazy.
  2. Nothing pulls people into a booth more than free food and beverages. Offer something less ordinary, like espresso, cappuccino or one of those large glass drink dispensers and they can help themselves. Plus, if you give them a drink they feel slightly obligated to look around your booth while they finish it.
  3. You want to collect leads, and the best way is always through some sort of ballot box (you can capture names electronically through an iPad as well). The draw has to be attractive, such as a daily draw for a $200 Home Depot gift card (since these are home renovators attending the show).
  4. Instead of useless swag give a useful handout, like a checklist of all the things you need to do to your home to prepare it for winter. This is something people are more likely to keep, even post on the fridge. Make sure it is well branded with your company’s info.
  5. Have a fun mascot that kids can pose with (with your company’s name somewhere on the mascot that won’t get hidden behind a posing child). Then encourage their parents to post the photo to Instagram (maybe doing this gives them a second ballot in the draw). Posting the photo to Instagram gets your company seen by their followers.
  6. Get the word out in advance on social media by tweeting out to people attending the show to bring a digital photo of their home for a free, on the spot transformation (you bring the photo into an editing program and quickly swap out windows, doors, siding, etc. so they can see the possibilities). Show the before and after transformations up on a big screen for all to see.

I could go on and on, but this is a good start. Best of luck! Gail

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© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.

9 Ways To Maximize Any Publicity Your Business Gets

ASK GAIL: ANSWERING YOUR SMALL BUSINESS QUESTIONS

ASKgail

Hi Gail,

My wind chimes have been chosen to be on a TV show called, Blog Cabin on the DIY Network. The episode is yet to air, but they have put a video up and links to my Etsy shop. I would like some advice on how to use this exposure to market my bells both on Etsy, social media and in my wholesale business. What would you do if you had the exposure?

Thank you,

Bruce at Earthwind Stoneware

Hi Bruce,

I always tell my clients that publicity may not transpire into the results they want right away, but it does offer a lot of opportunity for your business over time. Here is what I would do with your appearance on Blog Cabin:

  1. Include the links to the video clips in your email signature with a call to action line such as, “Recently featured on the DIY Network’s Blog Cabin, see the video here”.  An email signature program such as WiseStamp will allow you to do this.
  2. Add the video links to your Etsy shop’s About page, along with the same line “Recently featured on the DIY Network’s Blog Cabin” to create credibility.
  3. All of the social media sites – Facebook, Twitter, Instagram, Pinterest – allow you to post videos, so post the video to each site letting your followers know, “We are honored to have our wind chimes featured in this week’s episode of the DIY Network’s Blog Cabin” and be sure to tag #DIYNetwork #BlogCabin @DIYNetwork on all posts. They will likely share/retweet with their followers.
  4. Go to the DIY Network’s Facebook page and post a message and/or comment on the post in which that episode is featured and thank them for including you.
  5. Do the same on their Instagram and Pinterest pages, adding a comment, sharing and liking if they post the video.
  6. When you post/tweet the video to social media, also include the @Etsy tag in hopes that their social media people take note of your appearance on the show and feel it is worth sharing on their social media sites.
  7. Add any publicity you get to the back of your business card. This helps when handing it out to local shops for wholesale orders.
  8. Approach a business writer at your local newspaper to see if you can turn this publicity into more publicity i.e. “Local business owner’s products to be featured on national television show”. Local press coverage will help to create interest among local shops for wholesale offers.
  9. Ask the DIY Network if they have a “badge” or logo you can use on your site and in your marketing materials that says, “As seen on the DIY Network”. 

Best of luck!  Gail

Now Don’t Forget…

Thanks so much for your support!

Gail

© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.

Tuesday’s Ask Gail: How To Maximize Radio Ad Dollars

ASK GAIL: ANSWERING YOUR SMALL BUSINESS QUESTIONS

ASKgail

Hi Gail!!

For my husband’s brokerage business he has traded his services for $7,000 worth of radio advertising.  He was thinking of having them interview him or a recent seller that used his services.  How do you advise we use these radio marketing dollars?

Thanks!

Melissa

BDMConsulting.ca

Hi Melissa,

First of all he was smart to barter. I always recommend small businesses barter their products or services to get any kind of advertising – radio, print, online, in-store, etc.

Since his consulting business involves business coaching, instead of an interview where he is asked general questions about what he does, I think it would be better if he took questions from listeners/small business owners, sort of what I am doing here. It is a good way for him to show his expertise and that is more likely to lead to future business for him. Not sure how far the $7,000 will go, but if he could do a 10-minute Q&A every Friday at the drive home hour, say for the month of September, that might be a good lure for listeners and benefit the radio station as well.

Otherwise, instead of spending the money on ad time (which would also mean you have to create an ad, which can be costly), you could simply ask the radio station to say your company’s name in various sponsorship type announcements. For example, “Today’s weather is brought to you by BDM Consulting. If you need business coaching or are looking to buy or sell a business, visit them at BDMconsulting.ca.” You can sponsor traffic reports, local entertainment news, whatever they have an opening for. This could get your name heard several times a day, and repetition in radio is always a good thing.

I hope that helps!

Gail

Every Tuesday I answer your questions, so send yours to attentiongetting@gmail.com. 

© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.

Tuesday’s Ask Gail: Does My Business Need to Be on Every Social Media Site?

ASK GAIL: ANSWERING YOUR SMALL BUSINESS QUESTIONS

ASKgail

 

Dear Gail,

I find social media overwhelming. How often do I need to be on, and do I need to be on every social media site?

Sincerely,

Frustrated Business Owner

This question (from a small business owner who asked to remain anonymous) is one I get asked a lot. If you are a one or two-person business, no, you don’t have to be on every social media site, just the ones that your target market frequents the most, and the ones that are generating the most sales for you.

Now, it is important to note that I say sales, not traffic. I have certain social media sites that bring me a lot of traffic, but not necessary new customers because the typical small business person who frequents this social media site (I won’t name the site) seems to just be looking for free advice and is not looking to really invest in their business. My customers are actually found more through the social media sites that don’t bring me the most traffic. I know this because I will see the customer first show up in my follower list for this social media site, then they approach me about my services.

Look at it logically. If a social media site is bringing you 5,000 visitors a month, for example, but you are still getting very few sales, then I would say that this social media site is not effective for you. Don’t be lured in just by high traffic numbers; you want customers not visitors.

There are also certain demographics that frequent certain sites. Be sure to read my post, Which Social Media Site To Use For Your Business.

As for how long to be on social media each day, I would definitely invest 1 to 2 hours if you can, and use some of the automated social media scheduling programs like HootSuite to make your life easier.

Remember, I do offer a Social Media Plan that will help you maximize your exposure and stay organized.

Gail

Every Tuesday I answer your questions, so send one to attentiongetting@gmail.com or fill in the form below:

 

Tuesday’s Ask Gail: How Do I Reach Out To Bloggers?

ASK GAIL: ANSWERING YOUR SMALL BUSINESS QUESTIONS

ASKgail

Hi Gail!!

I am a small business owner for custom apparel (screen print & embroidery) in Montgomery, IL. I’ve never reached out to a blogger to see what the process is to get a featured spot or even mentioned on their blog. Can you please let me know if this is common and how the process works?

Thanks!

Yvonne Tarnowski

BellaMonograms.com

Hi Yvonne,

Your question is a popular one. A few things you should know about bloggers. A lot of people contact me to be a guest blogger on my site, but I don’t take guest posts for two reasons. 1. This blog is my main way to advertise my consulting services, so I really need the voice of the blog to be my own. 2. My feed is picked up by other sites that only approved myself as a writer, so I can’t start feeding them other people’s posts. So make sure before you approach any blogger that they don’t have these similar issues.

The first thing you want to do, before you approach any blogger, is to follow their blog as well as follow them on all of their social media sites. Make it look like you’re a fan.

Then, when you pitch to them, pitch a story idea that would involve your business, don’t just pitch your business and expect them to find a way to incorporate it into a post. Keep your pitch short (I personally don’t have time to read more than one paragraph), save on the flattery (bloggers, and the media in general, know what you are looking for so cut to the chase) and then – and this is the most important piece of advice – tell them what you are going to do for them in return.

What do I mean by that? I get a lot of people asking me for mentions and when I ask for one back such as, “Will you then mention my blog on your Twitter page”, for example, they act like I have some nerve and then go on to say how the people who handle their social media pages are very picky about what they post, etc. As soon as I get a response like that I hit delete. This is business. Don’t ask another business to go out of their way and do a favor for you and you have no intention of returning the favor. It’s the old you scratch my back, I’ll scratch yours.

Therefore, you want to always say that you will promote any mention a blog gives you to your customers as well as on your social media pages and even ask (as someone wisely did to me the other day) “and if there is anything else I can do to promote your business, please let me know”. If you get the mention, follow through. Thank them in comments, thank them on social media, circulate the post on your social media pages, circulate other posts of theirs on your social media pages – trust me, you can’t say thank you enough. They will remember that.

I write effective pitches for clients all the time, whether it is pitching to the press, a pitch for a Kickstarter campaign or to get a wholesale deal – just ask me for a free, no obligation quote at attentiongetting@gmail.com. Need to ask a lot of questions about your business? Sign up for a 30-minute phone consultation

Best of luck! Gail

Every Tuesday I answer your questions, so send one to attentiongetting@gmail.com or fill in the form below: