Google SEO tips Archives - Attention Getting Marketing

by Gail Oliver, Online Marketing Consultant

You likely know that the gift market, depending on what you sell, can be a large source of your revenues. Therefore, wouldn’t it be nice to know the types of gifts and gift recipients that people are searching for that might carve out more a niche for you to target in this highly competitive market.

For example, did you know that there are 18,000 Google searches every month for “gift for a 10-year-old-boy“? Buyers are getting more specific about who they are searching for, what they are searching for and the gifting occasion allowing you to zero in on search phrases that still have a lot of traffic but not as much competition.

Comparing Google “Gift” Searches

Gift for teacher (33,100 monthly searches) vs Gift for teacher at end of year (12,100 monthly searches)
Housewarming gift (49,500 monthly searches) vs Housewarming gift for man (4,400 monthly searches)
Gift for woman (27,100 monthly searches) vs Gift for woman who has everything (2,900 monthly searches)

You will see that people also search this way on Etsy and Amazon. Better to get some traffic than none at all as the competition on the major search phrases is just so high.

More Search Opportunities

Adding in one little word can also open you up to new search opportunities. A lot more people are doing voice searches so the search will be phrased a little differently and in a lot more detail. For example, while there is a ton of competition for the search phrase, “Gift for wife“ with 14,800 searches each month, there is a lot less competition but still good traffic for “Gift for my wife” at 1,900 monthly searches. Again, you will see that people also search this way on Etsy and Amazon.

In fact, if you go over to Amazon, and use their autocomplete feature, you will see that instead of just searching on “gift for dad“, by simply adding “who“ after, you see all of these popular searches that customers are also using:

Gifts for dad who has everything
Gifts for dad who fishes
Gifts for dad who likes to cook
Gifts for dad who travels
Gifts for dad who golfs
Gifts for dad who grills

So instead of just going after the most popular gift search phrases that have TONS of competition, focus in and start compiling gift search phrases for more niche targets as Christmas is only 183 days away!

Have you checked out my other blog, OnlineShopLove.com? On this blog I promote some very cool products from my customers. Again, if you have ever purchased any of my services or even one of my ebooks, feel free to email me a link to one (1) cool product for consideration at attentiongetting[at]gmail.com.

Want to know how to write your website title tag?

Just how important is that title tag for your home page that describes your overall online business? Pretty important if you want search engines to find you. When you click on a website, look at what is written in that line in the top bar above the search box. This is the title tag. What you have here will determine whether you get found in searches.

Now, if you are a big online store with a lot of backlinks, you can be quite generic in your home page’s title tag and still turn up on the front page.

Some Examples of Top Brands Title Tags

West Elm: “Modern Furniture, Home Decor, Lighting & More”
Pottery Barn Kids: “Kids’ & Baby Furniture, Kids & Baby Gifts”
Amazon: “Online Shopping for Electronics, Apparel, Computers, Books, DVDs and more” (tend to list their most best selling categories)
Apple Store: “Buy Apple Watch iPad mini, iPad, iPhone 5, Macbook Pro, Mac mini and more” (gets specific with actual product names)

How To Use Your Title Tag to Get on the First Page on Google Results

Now, if you are a small business, you will need to be more specific in your shop’s home page’s title tag if you want to be noticed. You just won’t be able to compete with the larger retail chains on the more generic, popular keywords, like “designer jewelry”. You have to target in on one of your most prominent products and hope you can upsell other products once buyers are in your shop.

So maybe you want to say, “The Shop for Leather Wrap Bracelets” if these are your top seller, and, depending on how many other people are using that title tag, it has the best chance of getting your business on the first page for that search. (It should be noted that if you don’t want to get overly specific in your shop’s title tag, make sure your product category title tags are very specific, like “leather wrap bracelets”, as these are picked up by search engines as a secondary choice).

Title Tag Examples for Smaller Businesses

For example, I searched the phrase, “Cute iPhone cases“. The shop, Get Casely, came up on the first page, because one of their pages was entitled, “Cute iPhone Cases”.

FINAL WORD: The big retailers (with the exception of Apple) are not going to get product specific in their shop’s home page’s title tag, so this is where you can compete. This includes the title tag on the landing page of your blog as well. You get 70 characters, so make the most of it.

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

I also have a wide variety of business & marketing downloads you can check out at my Shopify store.