have a new product idea Archives - Attention Getting Marketing

Want to know how to revamp old products?

If you are looking for a new product idea, sometimes the easiest way to find it, is to take a common everyday product we all use and make it even better.

One way to start is by reading review of current product offerings, and see what people like, dislike or wish the product had.

Then try reviewing my points below.

Revamping a Product

Let’s take soap for example. How do you improve upon soap? How to Revamp Old Products

Well, maybe you could:

make it last longer
smell better
clean better
look better
add some secret ingredient

OR you position it to a specific market segment: How to Revamp Old Products

soap for men
soap for kids
soap for sensitive skin
soap for dogs
soap for removing paint from hands

OR maybe it is how you package it: How to Revamp Old Products

a bar
a loaf
a ball
in a pump bottle
in cutout shapes
on a rope

New Product Ideas Checklist

So, simply take a current popular everyday product, and then answer these questions. How can I make it:

look better
taste better
smell better
sound better
feel better
function better
more interesting
more useful
more fun
solve a current problem with the product
combine two products in one

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