Need a New Product Idea? Try Reinventing an Old One

by Gail Oliver, Small Business Marketing Consultant

Are you looking for a product idea for a business? Sometimes the easy way to find a new product idea, is to take a common everyday product we all use and make it even better.

Reinventing a Product

Let’s take soap for example. How do you improve upon soap?

Well, maybe you could:

  • make it last longer
  • smell better
  • clean better
  • look better
  • add some secret ingredient

pretty soap

OR you position it to a specific market segment:

  • soap for men
  • soap for kids
  • soap for sensitive skin

soap for men

OR maybe it is how you package it:

  • a bar
  • a loaf
  • a ball
  • in a pump bottle
  • in cutout shapes
  • on  a rope

how to make a product better

New Product Ideas Checklist

So, simply take a current popular everyday product, and then answer these questions. How can I make it:

  • look better
  • taste better
  • smell better
  • sound better
  • function better
  • more interesting
  • more useful
  • more fun
  • solve a current problem with the product
  • combine two products in one

If you need inspiration, I encourage you to check out and follow my Pinterest board, Products I Love, where I post everyday products that people took and gave a new, interesting and marketable update.

new product ideas

 


Need a Hot, New Product Idea?600BlogVerbalConsulation-2

Then you will love my 30-minute verbal consultation by phone or Skype, where you can ask me any questions about how to improve your product offerings, expand into new markets and get in on the hottest upcoming trends.  The cost is just $49 US and you can order here.


© 2012-2014 G.B. OLIVER ALL RIGHTS RESERVED