The Holiday Gift Guides You Really Want to Get Your Products Into

by Gail Oliver, Online Marketing Consultant

If you sell products online and want to take advantage of those huge holiday sales, then I highly recommend you re-read my post of two years ago, Why You Should Be Pitching Your Products for Holiday Gift Guides Now. However, today I want to give you a more current suggestion for getting holiday gift guide publicity.

how to get your products into holiday gift guides

Popular Pinners

You want to pitch to the lifestyle bloggers who are excelling at creating beautiful, comprehensive, and highly pinnable gift guides for Pinterest. One of my favorites is The Everygirl blog. Their gift guides are really well done, great at attracting attention on Pinterest and getting thousands of repins, not to mention turning up first in Pinterest search results. Other bloggers whose 2014 holiday gift guides also got huge circulation on Pinterest last year include:

All of these blogs create gift guides for every family member, every type of interest, so don’t be afraid to pitch your own category. Some of these blogs were also part of a mass marketing effort last year by a group of lifestyle bloggers, all promoting each other’s holiday gift guides, creating even wider exposure by tapping into each other’s social media following.

YouTube Vloggers

I have a feeling we will be seeing a lot more holiday gift guides on YouTube this year. Many popular “vloggers” (people with popular YouTube channels) last year did holiday gift guides that were viewed by millions of people. Granted, most of these vloggers and their audience tend to be young, but they are recommending gifts for mom, dad, boyfriend, boss, your pet, etc., so it is a wider market than you think. Vloggers are known to get paid for endorsements, however, you should still pitch to them asking for consideration as an artisan/indie seller, and hopefully they haven’t completely sold out and would still recommend your product because they like it, not just because they got paid to say so. You would likely have to send them product to show. Here are a few vloggers who had popular gift guides last year:

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© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.

Why You Should Be Pitching Your Products to be in Holiday Gift Guides NOW

by Gail Oliver, Online Marketing Consultant

As you may know, print magazines typically work about four months in advance, so, right now they are planning their December issues (which go on sale in early November), and a big part of any December issue is a holiday gift guide. So if you want your products to be included, you need to be pitching to editors before the end of July. Remember, I am just talking about print publications. You can wait until mid September to pitch to blogs and online publications.

pitching products holiday gift guidesHow to Pitch for Holiday Gift Guides

Email is still the best way to pitch to writers and editors. Keep it short and to the point, no one has the time to read a long worded pitch.  In the email subject line put: Product Submission for Your 2015 Holiday Gift Guide.

What To Include In Your Pitch

  • Who the potential recipients could be, such as husband, wife, daughter, boss, teacher, the fitness fanatic,
  • The type of person who would like it, such as the Fashionista, the Fitness Buff, the Geek, the New Mom, the Guy Who Has Everything, the Home Chef, etc.
  • The price as a lot of gift guides are categorized as such i.e. Gifts less than $25, Gifts to blow your budget on, etc. (Try to pitch products under $100 unless it is for a luxury category).
  • If the gift gives back (for example, part of the proceeds go to charity, shop supports third world artisans, etc.)
  • Where your business is. This is a growing trend this year where you will see that publications want to support locally-made, American-made or specific country-made products, depending on the origins of the publication.
  • link to the product but do not attach photos or you might send the email into spam. Make sure your product shot is magazine-quality, and preferably on a white background.
  • Type of business, such as an Etsy shop, as a lot of magazines actually have a holiday gift category just for Etsy

Screen shot 2014-07-14 at 7.44.32 PMYou Can Pitch Your Products For Other Holiday Editorial

The holiday issues are typically the biggest of the year, filled with other editorial that you can pitch to have your products included in, such as:

  • Holiday Decorating – Do you have products that work for holiday decor?
  • Holiday Entertaining – All those holiday parties require food, serve ware and table decor
  • Holiday Travel – The holidays are high travel times and magazines are always writing about products that make it easier
  • Holiday Fashion – Maybe your products add to the perfect outfit to wear to a holiday party, Christmas day or New Year’s Eve
  • Holiday Cards – Holiday cards, as well as invitations to parties, housewarmings, etc., are obviously in big demand this time of year
  • Holiday Photos – Everyone wants that family photo for the holiday card, so it’s a great time to promote any product that will enhance the photo i.e. special outfit for new baby, Santa hat for dog, Happy Holidays sign, etc.

Last year I had several customers use my tactics to successfully get their products included in many major publications’ gift guides. In all honesty, being in an online gift guide will likely bring you more sales than being in a print gift guide, as the steps to purchasing your product are greatly reduced, but it is still amazing exposure you can use for so many other things to grow your business.

Good luck!