A simple test to know if you are offering products that people want and/or need is to use the auto complete feature of search engines, such as Google and Bing. Try to do this every six months as needs are always changing. Some of the best ways, are to use the words “that” “with” and “for“.
Type in “table that“, let auto complete fill in and you get searches:
Try it with “necklace for” and you get:
Try it with “eye cream with” and you get:
Not only is this a great way to do market research, but it also helps with your SEO efforts because you can add tags and product titles based on these searches.
About the Author: I’m G.B. Oliver, a small business marketing consultant. I can create a complete & detailed Marketing Action Plan for your small business. Inquire using the form below.
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