9 Publicity Ideas for Your Small Business in December

by Gail Oliver, Online Marketing Consultant

Right now is a good time to pitch a story to your local business reporter in hopes of getting some press for your company in December.

December is all about winter, the holidays, and end of year wrap ups, so here are some headlines you could pitch or maybe one of these will inspire one of your own:

  1. How This Local Business is Pulling Out all the Stops for the Holiday Shopping Season
  2. Local Company to Host Food and Toy Drive
  3. Was Black Friday a Boom or Bust for These Small Businesses
  4. Why You Should Shop These Local Businesses This Christmas Season
  5. How a Bad Winter Could Impact These Local Businesses
  6. Challenges and Wins in 2015 for Local Companies
  7. Our Favorite Local Small Businesses of 2015
  8. What These Local Companies Plan to Do Differently in 2016
  9. Advice for Starting a Business in 2016, from 5 Local Small Business Owners

As I have always said, you have to give a reporter a compelling and timely story headline (and then show how your company would fit in the story) as this makes it easier for them to see the value in the pitch. Good luck and let me know if you have success.

Before You Go….

Thanks so much for your support!

Gail

© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.

Story Ideas for Pitching Your Products to the Media

by G.B. Oliver

I constantly have customers asking how to pitch their products to the media. As I have stated many times, you have to pitch a story, not a product. Writers are looking for stories, so you have to give them one or at least put an idea in their head.

Pitching Your Products to Blogs

Here are some recent story ideas that might help you see the types of editorial writers are looking for, and whether  you can tailor the pitch to something you sell.

Keep in mind, if you are pitching to blogs they are currently working on articles for August, but magazines in print are working on November/December issues, so story ideas should be relevant to the time of year the piece will come out.

Recent Blog Headlines for Jewelry/Fashion:

  • Summer Tops Under $50
  • Trend Alert: Turquoise Jewelry
  • Lightweight Bags for Summer
  • Cake Jewelry: The Best Adorable Deliciousness Etsy Has to Offer

Recent Blog Headlines for Kids/Babies:

  • Diaper Bag Essentials for Moms on the Move
  • Picks for a Healthy Baby Nursery
  • Kids Party Idea: Yellow Sunshine
  • Fourth of July Style for Kids

Recent Blog Headlines for Vintage:

  • Creating an Herb Garden Using Vintage Tins
  • Vintage Posters That Make You Want to Travel
  • Tips for Buying Vintage Jewelry
  • Using Vintage Finds in Your Wedding

Recent Blog Headlines for Home Decor:

  • Buying Wall Art: The Best Typography Prints for Your Home
  • 10 Ways to Love Neon in Your Home
  • Decorating Solution for the Stylish Renter
  • These Adorable Art Prints are Sealed with a Kiss

Recent Blog Headlines for Weddings:

  • 10 Jaw Dropping Wedding Gowns Under $500
  • Add a Bit of British to Your Big Day
  • Wedding Inspiration and Ideas from Romantic Movies
  • Terrific Travel Theme Wedding Ideas

Recent Blog Headlines for Pets:

  • How to Include a Pet at a Wedding
  • July Must-Haves for Your Pet
  • The Best Low-Fat, Organic Treats for Your Dog
  • Sweet Cat Collars from Etsy

Recent Blog Headlines for Beauty:

  • 10 Products That Will Cool You Down from Head to Toe
  • Suite Up for Comic-Con with Cartoon Inspired Nail Art
  • Makeup Tools that Won’t Break the Bank
  • 10 Nail Polish Colors That Will Remind You of Sand and Sea

FINAL WORD: Grab inspiration for story pitches from current blog headlines. The more interesting the headline, the better chance you’ll have that they will go for it.

Need Help Pitching Your Products to the Media?

GB OliverI can write story pitches for you as well as recommend the most popular media to get in front of your target market. Just fill in the form below for more information, email me at attentiongetting@gmail.com to discuss or see my Marketing Services page. Or check out my Ebook Shop for great Small Business Marketing Ideas.

© 2013 G.B. Oliver. All rights reserved.

How to Use Local Press To Get Quick Sales

by Gail Oliver, Marketing Consultant

Do you know that your local newspaper reporter, the one who covers fashion, jewelry, home decor, weddings, food (not to mention the small business reporter) whatever it is that you sell, is desperate for a story right now?

This was actually one of the best pieces of advice I received at the start of my marketing career. Reporters are always looking for stories so give them one and you’ll be their best friend.

Chicago-Tribune-Newspaper-350x220

Do not discount the power of local media. Local media loves to support local businesses, and local customers love to buy from local businesses. Plus, publicity costs you nothing and could mean wide exposure, which typically results in sales. You can also use local publicity and turn it into national publicity.

How to Approach a Local Reporter

Email is probably the best way to approach a reporter with a story pitch. You can find their names and emails online at the newspaper’s website. You can also email the editor of the section, i.e. Food Editor, and they will assign it to a reporter.

If they have their editorial calendar online, even better, because they you can see upcoming articles and pitch accordingly.

Now if you live in a small town, you can approach your local town paper as well as the newspaper of the nearest largest city.

Story Ideas to Pitch

A couple of weeks ago I wrote a blog post about How to Pitch to Editors, so you may want to check it out as a fresher, but here are some story ideas, just so you understand what to pitch:

  • Local Woman Finds Success with her Gluten-free Desserts Business
  • Valentine’s Gift Ideas from Local Shops
  • Local Artisans Finding Success on Etsy

Remember, the more specific the story pitch, the better. Don’t just give them a general, “If you are writing a story about Pet Products…” that won’t work. You want something more like, “If you are writing a story about How Fashionable Dog Accessories has become a billion dollar market…”

Before You Go….

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Gail

© 2013 Gail Oliver, Attention Getting Marketing. All rights reserved.