Consider These Story Ideas for Product Pitches

by G.B. Oliver

As you know, getting your products in editorial in magazines, blogs, your local newspaper, etc., is always a surefire way to get sales. But coming up with a story pitch for a writer is not that easy. So here are some ideas taken from today’s headlines that I thought might inspire you (and a few ideas at the end for the near future).

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Story Pitches for Home Products

  • 5 Fresh Decorating Ideas to Bring Into Spring
  • Trend Alert: Mirrored Art
  • Spring Awakening: 51 Colorful iPhone Cases
  • Brighten Your Pad with Playful Decor
  • Welcome Spring with Floral Accessories Under $50
  • I Can’t Believe It’s From Etsy: Oil Paintings

Story Pitches for Baby & Kids Products

  • The Most Beautiful Baby Sleep Sacks
  • Cool Finds: Etsy Your St. Patty’s Day
  • 7 Oz-Inspired Picks for Kids
  • Hit the High Seas in Our Favorite Pirate Picks
  • 7 Animal Wallpaper Designs for Your Lil Wild One

Story Pitches for Fashion

  • 50 Swimsuits under $50
  • 7 Pinterest Boards Chic Moms Should Follow
  • Ditch Your Boots for These 17 Cute (and Cheap) Flats
  • 5 Striped Tops to Welcome Spring
  • What to Wear with Printed Jeans
  • Pretty Pastel Picks for Spring

Story Pitches for Wedding Products

  • 3 Great Ways to Save Cherished Wedding Memories
  • Vintage Navy Wedding Inspiration Board
  • 10 Tips for Toasting at a Wedding
  • Great Gatsby Wedding Inspiration
  • Our Favorite Escort Card Ideas
  • Top 10: Wedding Envelope Inspiration

Story Pitches for Beauty Products

  • 10 Nail Trends to Try This Spring
  • How to Get Better Skin by the Morning
  • Fix Your Most Common Beauty Problems with These Products
  • Spring Make-up Colors to Chase the Blues Away
  • The Secrets of Wearing Dark Lipstick

Story Pitches for Pet Products

  • March Essentials for Your Furry Friends
  • What to Pack on a Road Trip with Your Pet
  • From Functional to Wacky: Products to Keep Kitty Happy
  • Celebrate Valentine’s Day with the Pet Love of Your Life

As you can see, Spring was a big editorial topic. So what topics do you think editors will be looking for now, in order to publish in a month or two:

  • Movie influences with releases such as Star Trek, Superman, World War Z
  • Television influences with Game of Thrones Season Premiere
  • Holiday influences with World Health Day (April 7), Earth Day (April 22), May Day (May 1), Cinco de Mayo (May 5th), National Teacher’s Day (May 7th) and Mother’s Day (May 12th)

Not sure WHO to pitch to? Try one of my blog lists, plus find other helpful marketing tools in my Etsy shop.

My New Blog Lists for Fashion, Wedding & Home Decor
My New Blog Lists for Fashion, Wedding & Home Decor and Kids & Baby Products

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© 2013 G.B. Oliver. All rights reserved.

How to Use Local Press To Get Quick Sales

by Gail Oliver, Marketing Consultant

Do you know that your local newspaper reporter, the one who covers fashion, jewelry, home decor, weddings, food (not to mention the small business reporter) whatever it is that you sell, is desperate for a story right now?

This was actually one of the best pieces of advice I received at the start of my marketing career. Reporters are always looking for stories so give them one and you’ll be their best friend.

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Do not discount the power of local media. Local media loves to support local businesses, and local customers love to buy from local businesses. Plus, publicity costs you nothing and could mean wide exposure, which typically results in sales. You can also use local publicity and turn it into national publicity.

How to Approach a Local Reporter

Email is probably the best way to approach a reporter with a story pitch. You can find their names and emails online at the newspaper’s website. You can also email the editor of the section, i.e. Food Editor, and they will assign it to a reporter.

If they have their editorial calendar online, even better, because they you can see upcoming articles and pitch accordingly.

Now if you live in a small town, you can approach your local town paper as well as the newspaper of the nearest largest city.

Story Ideas to Pitch

A couple of weeks ago I wrote a blog post about How to Pitch to Editors, so you may want to check it out as a fresher, but here are some story ideas, just so you understand what to pitch:

  • Local Woman Finds Success with her Gluten-free Desserts Business
  • Valentine’s Gift Ideas from Local Shops
  • Local Artisans Finding Success on Etsy

Remember, the more specific the story pitch, the better. Don’t just give them a general, “If you are writing a story about Pet Products…” that won’t work. You want something more like, “If you are writing a story about How Fashionable Dog Accessories has become a billion dollar market…”

Before You Go….

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Gail

© 2013 Gail Oliver, Attention Getting Marketing. All rights reserved.

 

How to Pitch Your Products to Editors

by Gail Oliver, Online Marketing Consultant

Some small businesses seem to be at a loss about how to submit their products to editors of blogs, magazines, newspapers, and so forth, in order to have their product included in an article. My biggest advice is always, “pitch a story, not a product”.

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Pitch a Story, Not a Product

Writers are constantly running out of story ideas, so if you feed them one, they are very appreciative. Do not send them an email asking them to just blatantly promote your product, they will hit delete. Instead, give them a few editorial suggestions for which your product would fit in nicely.

Below are some real-life blog and magazine article headlines to help you get a better understanding of what ideas to pitch:

Examples of Product-Related Editorial Pitches

  • 17 Red-Carpet Worthy Jewels
  • 5 Winter Fashion Must-Haves Under $50
  • 15 Hostess Gifts Under $20
  • 10 Great Finds for a Nautical Theme Kids Room
  • 20 Baby Products That Will Make New Moms Lives Easier
  • Emerald Green Wedding Inspiration
  • 12 Fantastic Gifts for Foodies
  • Eco-Friendly Products Perfect for Celebrating Earth Day
  • Our Favorite Online Vintage Shops
  • New Pet Products That Will Keep Your Dog Trim

Keep in mind the more intriguing the story pitch, the more unusual the story pitch, and the more current (in terms of time of year, what’s going on in the news) the story pitch, will all increase your chances of success.

Before You Leave….

Please remember to:

  • Follow me on Pinterest
  • Share this post on Facebook and follow me for exclusive tips and news
  • Check out my ebook shop on Gumroad

Thanks so much for your support!

Gail

© 2013 Gail Oliver. All rights reserved.