how to promote your products Archives - Attention Getting Marketing

Want to know how to pitch your products to the media.

I constantly have customers asking me this. As I have stated many times, you have to pitch a story, not a product. Writers are looking for stories, so you have to give them one or at least put an idea in their head.

Here are some recent story ideas that might help you see the types of editorial writers are looking for, and whether you can tailor the pitch to something you sell.

Keep in mind, if you are pitching to blogs they are currently working on articles for August, but magazines in print are working on November/December issues, so story ideas should be relevant to the time of year the piece will come out.

Recent Blog Headlines for Jewelry/Fashion

Summer Tops Under $50
Trend Alert: Turquoise Jewelry
Lightweight Bags for Summer
Cake Jewelry: The Best Adorable Deliciousness Etsy Has to Offer

Recent Blog Headlines for Kids/Babies

Diaper Bag Essentials for Moms on the Move
Picks for a Healthy Baby Nursery
Kids Party Idea: Yellow Sunshine
Fourth of July Style for Kids

Recent Blog Headlines for Vintage

Creating an Herb Garden Using Vintage Tins
Vintage Posters That Make You Want to Travel
Tips for Buying Vintage Jewelry
Using Vintage Finds in Your Wedding

Recent Blog Headlines for Home Decor

Buying Wall Art: The Best Typography Prints for Your Home
10 Ways to Love Neon in Your Home
Decorating Solution for the Stylish Renter
These Adorable Art Prints are Sealed with a Kiss

Recent Blog Headlines for Weddings

10 Jaw Dropping Wedding Gowns Under $500
Add a Bit of British to Your Big Day
Wedding Inspiration and Ideas from Romantic Movies
Terrific Travel Theme Wedding Ideas

Recent Blog Headlines for Pets

How to Include a Pet at a Wedding
July Must-Haves for Your Pet
The Best Low-Fat, Organic Treats for Your Dog
Sweet Cat Collars from Etsy

Recent Blog Headlines for Beauty

10 Products That Will Cool You Down from Head to Toe
Suite Up for Comic-Con with Cartoon Inspired Nail Art
Makeup Tools that Won’t Break the Bank
10 Nail Polish Colors That Will Remind You of Sand and Sea

FINAL WORD: Grab inspiration for story pitches from current blog headlines. The more interesting the headline, the better chance you’ll have that they will go for it. Email the writer the story idea, and how your product would fit into the story, and you’re in!

Need Help Pitching Your Products to the Media?

I’ve written pitches that have gotten my customers featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz.com, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride, Martha Stewart, just to name a few. I can write story pitches for you as well as recommend the most popular media to get in front of your target market. Just email me at attentiongetting@gmail.com to discuss or see my Marketing Services page.