All posts tagged how to sell on etsy

Make Your Shop’s Title Tag Product-Specific to Do Better in Searches

by G.B. Oliver

Just how important is that title tag for your home page that describes your overall online business? Pretty important if you want search engines to find you. When you click on a website, look at what is written in that line in the top bar above the search box. This is the title tag. What you have here will determine whether you get found in searches.

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Now, if you are a big online store with a lot of backlinks, you can be quite generic in your home page’s title tag and still turn up on the front page.

Some Examples of Top Online Stores’ Title Tags:

West Elm: “Modern Furniture, Home Decor and Home Accessories”

BaubleBar: ”Women’s Jewelry – Bracelets – Necklaces – Designer Fashion Jewelry”

Pottery Barn Kids: ”Kids’ & Baby Furniture, Kids Bedding & Gifts, Baby Registry”

Amazon: ”Online Shopping for Electronics, Apparel, Computers, Books, DVDs and more” (tend to list their most best selling categories)

Apple Store: ”Buy iPad mini, iPad, iPhone 5, Macbook Pro with Retina display, Mac mini and more” (gets specific with actual product names)

How Small Businesses Can Use Tag Lines to Get to the First Page on Search

Now, if you are a small business, you will need to be more specific in your shop’s home page’s title tag if you want to be noticed. You just won’t be able to compete with the larger retail chains on the more generic, popular keywords, like “designer jewelry”. You have to target in on one of your most prominent products and hope you can upsell other products once buyers are in your shop.

So maybe you want to say, “The Shop for Leather Wrap Bracelets” if these are your top seller, and, depending on how many other people are using that title tag, it has the best chance of getting your business on the first page for that search. (It should be noted that if you don’t want to get overly specific in your shop’s title tag, make sure your product category title tags are very specific, like “leather wrap bracelets”, as these are picked up by search engines as a secondary choice).

For example, I searched the phrase, “Cute iPhone cases“. Well the shop, Lolli Mobile came up on the first page, because sure enough, the shop title tag is, “The Place for Cute iPhone Cases”.

I tried another search, this time for “natural handmade soap”, and the first online store that showed up was the Natural Handcrafted Soap Shop because their title tag is “Pure, Natural, Handmade, Handcrafted Soap”.

FINAL WORD: The big retailers (with the exception of Apple) are not going to get product specific in their shop’s home page’s title tag, so this is where you can compete. This includes the title tag on the landing page of your blog as well. You get 70 characters, so make the most of it.

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“Best buy ever!” . . “Cannot recommend this enough!” . .  ”You will not be disappointed!” . . “Incredible!” –  If you want my VERY BEST marketing tactics and advice, I save that exclusively for my Ebooks,  Small Business Marketing Ideas That Work!, available at my Etsy shop.

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by Attention Getting Marketing on March 26, 2013  •  Permalink
Posted in Google Tips, Home, Social Media Marketing
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Posted by Attention Getting Marketing on March 26, 2013

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Be Careful About Sharing Your “Success” Tips – Your Competition is Listening

by G.B. Oliver

I was on one a popular online store’s forums the other day where sellers talk to each other and share information. Here, I frequently see sellers who make grand declarations such as they’ve made 500 sales in a month and here is how they did it. And I scratch my head and think to myself, BIG MISTAKE!

I realize that a lot of these online marketplaces like to foster a sense of community, but, at the end of the day this is still business and many of these sellers are your direct competition. Why on earth would you want to tell them your success secrets?

That is the problem when your ego takes over from your business sense. You have a bit of success and you want to tell everyone. But now realize, you are telling everyone, including your competition, and that’s not good.

It is NEVER a good idea to share your secrets with competitors. I dare anyone to find me a business book that says to do that. Would Coca-Cola email Pepsi and say, “Here is everything we did last year that worked. Good luck”. You would be sabotaging your own business. You don’t have any control over who reads your posts or your blog or tweets, so why put information out there that can hurt you? You want customers to notice you, but quite frankly, when it comes to your competition, you want to fly under their radar.

I have marketing professionals follow me all the time on Twitter. They don’t need my services, obviously. They are keeping tabs on me, which is what the competition does. If I do something they think works, let’s be honest, they will probably “borrow” it.

This is just good seasoned business advice. Remember the saying, Loose Lips Sink Ships. If you have an amazing secret that you stumbled upon that is causing your sales to skyrocket – KEEP IT TO YOURSELF (but tell me, of course).

Now, luckily for you I share my marketing secrets that will help your online business, in my ebooks, Small Business Marketing Ideas That Work!, plus find other helpful marketing tools in my Etsy shop.

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by Attention Getting Marketing on March 6, 2013  •  Permalink
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Posted by Attention Getting Marketing on March 6, 2013

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Outsell Your Competition With This Checklist

by G.B. Oliver

I often have customers complain to me that they have too much competition. In all honesty, everyone does. But you can actually learn from your competition to make your products and services better, and that could put your business on top.

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Your Competition Checklist

Take a look at your competitors (just the successful ones) and compare to see where you falter and they succeed and vice versa. Then make the necessary changes.

√ Features – Are your products identical in every way? If not, you need to emphasize the benefits your products have that their doesn’t, and remember features are not always benefits if they are of no use to the customer. If you don’t have any benefits that your competition doesn’t, then you better add some. And the best way to do that is to ask your current customers for a wish list.

√ Services – What services do you offer that your competitors don’t? Again, these advantages you need to emphasize in your product copy to help your potential customer decide. Do you offer free shipping, discounts on multiple purchases, customization, etc.? Again, if you don’t have any advantages in terms of service, you need to get some. You’ve got to match the top players tit for tat.

√ Target Market – I am going to be writing about this more tomorrow, but more than likely you are targeting the same market, otherwise they are not really your competition. But does your competition have additional markets that they are selling to that you are not?

√ Price – Believe it or not, price is not always a deal breaker. You want to be in the same ball park, but a few dollars isn’t going to make a difference so don’t price yourself below your competition. What you want to do is show the value that comes with your price, and that is why you have to detail what you offer in #1 and #2 above.

√ Reputation – Have you won business awards, gotten amazing reviews, been in business a long time – all of these factors can give you an advantage over your competition in the mind of the consumer.

√ Branding – Do you look professional? Do you have a company logo, a positioning statement, professional-looking photos, well-written, grammatically correct product copy, contact information, etc. You’ve got to look legitimate, especially if your competition does, and it is worth it to make the investment to do so.

√ Promotion – Are you finding your competition everywhere? Are they on Facebook, Twitter, running ads on Google, hosting a blog, appearing in editorial… this list goes on. Take note of what they are doing and try to be everywhere they are (and aren’t).

Competition doesn’t have to be a bad thing if you choose to learn from it. It’s what fosters innovation.

If you liked this article, YOU’LL LOVE my marketing guides, with all my tactics and secrets to take your online business to the top. Click here for more information.

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by Attention Getting Marketing on February 19, 2013  •  Permalink
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Posted by Attention Getting Marketing on February 19, 2013

http://attention-getting.com/2013/02/19/your-competition-checklist/

My Latest Google Search Tips – Forgotten Letters, Typing the Wrong Letters and Shortened Words

by G.B. Oliver

Have you considered all your options when entering your keyword tags to optimize for Google search? There are many factors that affect how people search. I wrote about a few in my blog post, My Latest Google Search Tips – Apostrophes, Plural & Gender, and here are some more to consider:

  • Not everyone can spell
  • Not everyone can type
  • People are in more of a hurry and searching on mobile, so typing in shortened words, less letters

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Forgotten Letters

For some reasons, words that have double letters often get entered in search incorrectly, which means an opportunity for you in your keyword tags (but don’t use spelling mistakes in your product copy!) For example:

The word “earring” gets 14,800 searches a month, with medium ad competition, according to Google, but the misspelled “earing” gets 5,400 searches a month with low ad competition.

Same situation with the word “wedding“. Spelt correctly it gets 368,000 searches each month with medium ad competition, but spelt “weding” it gets 6,600 searches per month, with low ad competition.

Now, granted, autocorrect will change some of these mistakes, but they can also substitute the wrong word, so that is something to consider as well.

Using the Wrong Letters 

The word “personalized” with a “z” (the correct spelling) is searched 8,100 times a month with a lot of ad competition, but “personalised” with an “s” gets 5,400 searches a month with low ad competition.

This is actually pretty common people mixing up when to use a “z” and when to use an “s’ in certain words. Take a look at your keywords and see if that is a possibility.

Shortening Words

A lot more people are searching on their mobile devices, which not only means typos, but means they are shortening words because with those small keyboards it can be too frustrating to try and hit the right letters.

For example, the word “tee” gets 201,000 searches with low ad competition compared to “t shirt” which does get more searches at 246,000 but has very high ad competition.

If adjectives are needed, the words may get shortened even more. “White tee” gets 1,900 searches, but “White t” was not far off with 1,300 searches per month.

You really have to think of all the variations and short forms of your keywords to try and find ones that are getting high search results but low ad competition. It could get you to the top of the page!

★ GET ALL MY SECRETS (the ones I don’t put on my blog!) in my new marketing guides that will tell you everything you need to do to successfully sell online. Click here for more information.

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by Attention Getting Marketing on January 29, 2013  •  Permalink
Posted in Google Tips, Home
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Posted by Attention Getting Marketing on January 29, 2013

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Why The Wrong Advice Can Really Hurt Your Business

by G.B. Oliver

I have seen too many cases of small businesses seeking the advice of non-marketing professionals about their shop and products. While I understand your frustration at not selling, you have to be really careful of the advice that may result.

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Everyone has an opinion, and usually the best of intentions. However, without a clear understanding of your products and target market, people’s opinions can steer you down completely the wrong path.

I have seen it many times, advice given that makes me cringe. And while you are off taking their advice, your competition is doing things the correct way and eating up your share of the market.

You should NOT base your marketing or product decisions on random people’s opinions, unless they are your target market or a marketing professional.

Only Your Target Market’s Opinion Matters

Here is what I mean. If I am selling cutesy necklaces aimed at the teen market, am I going to ask a group of men in their 50s what I am doing wrong? When you go and ask people who are not your target market – friends, family members, people in forums – I am afraid that is pretty much the same situation.

That is why companies do focus groups. They interview candidates to first ensure that they are their target market (the age, gender and income, to name a few, of the people who the product is aimed at) and then ask their opinion on a variety of topics. Would you buy this? Why not? Is the price too high, too low? What influences you when buying jewelry? What magazines do you read? What blogs do you visit? and so on.

Professional Marketing Advice Will Give You the Advantage

Now, not everyone has the opportunity to do this, so that is where a marketing professional comes in, because they can do the research, they are out there in the marketplace on a daily basis, they do know why people buy, what they buy, the influencers and the appropriate media, just to name a few.

It is very difficult to market your own products because you are too close too them and, therefore, not always objective. That is why a professional opinion can prove invaluable, seeing things you may never have thought about.

You also have to be willing to take advice that may hurt or that you may not agree with. You don’t want people to just tell you what you want to hear. You won’t benefit from that. At the end of the day, if you are truly serious about your business and want to make sales that will allow you to quit your day job, professional marketing advice will get your shop on the right path.

I OFFER a variety of affordable marketing services from consulting to guides that will help you go from selling a little to selling a lot. You can get more information at my shop here. Also check out the variety of articles I have written here on my blog, that will help give you a better understanding of what marketing can do for your business.

Marketing_Ideas_Etsy_Jewelry

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by Attention Getting Marketing on January 23, 2013  •  Permalink
Posted in Home, Marketing 101
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Posted by Attention Getting Marketing on January 23, 2013

http://attention-getting.com/2013/01/23/why-the-wrong-advice-can-really-hurt-your-business/

Want to Expand Your Market Quickly? Repurpose Your Products

by G.B. Oliver

People are always asking me why their products are not selling. A lot of the time there is nothing wrong. Usually they are in a saturated market where there is a lot of competition. Then they don’t know what to do with the inventory they have sitting around. The answer is often simple – repurpose it. I’ll explain what I mean.

Glass Vase Fillers at Pottery Barn

Glass Vase Fillers at Pottery Barn

Christmas Ornaments Become Vase Fillers

The other day I was speaking to someone who had these beautiful acorn cap Christmas ornaments that were rolled in silver glitter. Really stunning. But Christmas is over and no one is buying ornaments so what to do. I told the vendor to sell the ornaments as vase fillers (just remove the ribbon). Vase  fillers have been a decorative trend for years now and these ones, because of adding the glitter (which just happens to be a big trend in 2013 – please see my post Product Trends for 2013) made them a unique entry in this market.

Necklace Pendants Become Drawer Pulls

Another person I was speaking with sells these lovely stoneware necklace pendants. At first look, I thought some of the round and square ones would actually make really beautiful and unique drawer pulls, especially for a kitchen or bathroom or on a rustic piece of furniture. Again, another possible revenue stream for the same product by simply repurposing.

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TOMS White Crochet Wedding Slippers

Crocheted Slippers Become Bridal Slippers

Another person was asking why their crochet slippers were not selling. When I looked at the white ones they were offering, they reminded me of the white crocheted TOMS shoes that have become a huge wedding trend for brides to wear at the reception (on the TOMS website they have a section now called Wedding Collection as a result). So simply add a few pearls and start selling to the bridal market.

My point is, don’t give up on products that are not selling. They could have a new, very lucrative life in another form.

NEW SERVICE! My Product Consultation: I am offering a new service called my Product Consultation. It is very difficult to be objective about your own products because you are too close to them. So, if you have items that are just not selling and you don’t know why, please get more information here.

Product Consult

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© 2013 G.B. Oliver. All rights reserved.

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by Attention Getting Marketing on January 18, 2013  •  Permalink
Posted in Home, Marketing 101
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Posted by Attention Getting Marketing on January 18, 2013

http://attention-getting.com/2013/01/18/want-to-expand-your-market-quickly-repurpose-your-products/

Why Including Your Business Card Is NEVER a Bad Idea

by G.B. Oliver

★ THIS BLOG POST  WAS FEATURED ON NY TIMES SMALL BUSINESS BEST OF THE WEEK WRAP-UP

The other day someone asked me if including a business card in the package they were sending to a customer was in poor taste. Seriously? This is a person who just bought from you, why would that be in poor taste? Leaving business cards in church pews, now that is tacky. But giving a business card to a customer, that is a necessity, and if you even question that I am worried about your marketing savvy.

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Business Card by Mallory Hope Design on Etsy

Business Cards Help You Get Repeat Business

When I look at the bulletin board in my kitchen, there are many business cards attached to it. The electrician who just fixed my washing machine, my car mechanic, the barbershop where my son gets his hair cut, even my next door neighbors gave me a business card with all the phone numbers I can reach them at. They are there because all these companies will be getting business from me again. You want your business card to go on the bulletin board, and it can’t if you don’t give one out.

When You Can’t Put a Label on Your Product

Why do you think there are labels in clothing? Because people forget where they buy things. The label reminds you of where you bought that sweater you really love. Unfortunately, not all products, such as jewelry for example, can have a label. So your business card acts as your label so your buyer doesn’t forget you.

Business Cards Help You Get New Business

Not only should you give out a business card, but you should give more than one. If you really like a product or shop, wouldn’t you want to tell others? If someone sees the piece a customer bought from you, wouldn’t it be great if they could give the person your card? There is absolutely nothing wrong with it, it is just good business.

I’ll give you an example. I was at someone’s house for a party and she served the most amazing cupcakes, absolutely the best I had ever had. Beside the cupcake display were these bright pink business cards of the person who made the cupcakes. I took one. I didn’t think it was tacky, I was appreciative that I know where I can get them. This business card is now also on my bulletin board.

Now, if you want Marketing Advice on:

  • what to put on your business card to make it more effective
  • design ideas that will get it noticed
  • creative (but not tacky) places you can leave it to get more business…

… ALL OF THOSE TIPS are in my PDFs, Small Business Marketing Ideas That Work!  – because I can’t give away everything here :) and I have editions for shops selling Wedding products, Jewelry & Fashion Accessories, Home Decor and Kids & Baby Products.

★ THIS BLOG POST I WROTE WAS FEATURED ON NY TIMES SMALL BUSINESS BLOG IN THEIR BEST OF THE WEEK WRAP-UP.

Marketing_Ideas_Etsy_Baby

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by Attention Getting Marketing on January 15, 2013  •  Permalink
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Posted by Attention Getting Marketing on January 15, 2013

http://attention-getting.com/2013/01/15/why-including-your-business-card-is-never-a-bad-idea/

Can One Word Get People to Buy?

by G.B. Oliver

A few posts ago I spoke about creating a headline that gets attention. So, I was looking at the ad below and thought it was a very effective one word headline. Basically, taking a problem and offering a solution, but in just one word. The before side says, “Chaos“, which many of us experience in our hectic lives. The other side offers, “Order“, which we are all looking for. It is very effective for communicating the purpose and value of the product and the need it is solving. If you can solve people’s problems, they will buy.

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Can you do the same with your products? One word campaigns are effective because people are busy and one word is not a lot to read and get the point across.

Let’s say you sell jewelry for example. Maybe you have a photo of a woman shot from the neck down and she is wearing a plain dress. Beside you have another photo of the same woman, same dress, but this time she also is wearing an ornate necklace. So the one side says, “Plain” and the other side says, “Wow“. Would that convince a visitor of the value of your product?

What if you are selling baby onesies with a cute saying on them. You could have a photo of a baby on the left wearing a plain white onesie. On the right you could have another photo of same baby wearing a onesie with “Precious Cargo” written on it. The left side has a headline of “Practical” and the right has a headline of “Practical and Fun!”. Will this convince the buyer that you are getting more for your money with this onesie?

Think of value words for your products, i.e. problems they solve, and try using those in headlines to see if they quickly get across to your visitors why they should buy your product. Maybe “Ordinary” vs “Unique” or  ”Messy” vs “Organized” or “Good” vs “Better“.

You don’t even have to make a comparison. You could just offer two or three words that gets the value across, such as “Make a Statement“, “Get Noticed“, “Add Some Wow“, “Spoil Her Now”.  It gets the visitor thinking. 

★ Make More Sales! Did that work on you? By using the tactics outlined in my NEW marketing ebooks, you will get all the “how-to” advice, quick answers, and many of my secrets that you need to succeed online (because I don’t give away everything here!).

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by Attention Getting Marketing on December 12, 2012  •  Permalink
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Posted by Attention Getting Marketing on December 12, 2012

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Selling On Etsy Successfully – An Analysis of the Top Selling Shops

by G.B. Oliver

Every day you will see queries from people asking how they can sell successfully on Etsy and other popular online marketplaces. It can be extremely difficult as these marketplaces have gotten quite large in terms of the number of sellers and products.

Selling on Etsy

Etsy currently stands at 1 million + sellers and 130 million + products. So how does a new shop get found?

So I did some research on shops that are considered the Etsy top sellers and here are some of my findings. Keep in mind these next points are specific to Etsy and not necessarily selling online in general.

Common Traits Among Etsy Top Sellers:

  • The majority opened on Etsy before 2009 (have had longer to establish themselves)
  • The majority list over 100 items and more likely upwards of 750 (the more items you have, the more searches you turn up in and the more search tags you can take advantage of i.e. 750 out of 114 million is slightly better odds than 20 out of 114 million)
  • The majority offer products under $8 (easy to take a risk on, easier to sell more than one item to a customer)
  • They all offer unique products in a niche (get better search results because they sell one type of item i.e. bracelets)
  • They all use one of their products as their avatar – it’s like a free ad anytime it appears in a forum post, treasury listing, convo, etc.

Common Traits Among Successful Etsy Sellers That You May Find Interesting:

  • A lot of the top sellers do NOT have amazing, high quality photos.
  • A lot of the top sellers do NOT keyword their listings and shop description to be optimized for search.
  • A lot of the top sellers do NOT have thousands of Facebook fans or Twitter followers (some aren’t on either)
  • A lot of the top sellers do NOT have an About page.

I would assume that each had some sort of major publicity hit for their shop, such as appeared on a popular blog, print publication or on the Etsy front page, which propelled a burst of traffic and sales and now they get a lot of repeat business from this established customer base.

Should You Be Selling on Etsy?

The thing to note here is that Etsy may not be all things to all people. While it is a very affordable marketplace, there is obviously still a certain type of clientele or target market that shops here. For example, if you are trying to sell fashion or fine art, you may have a hard time on Etsy because that is not what shoppers currently expect to find, or may be searching for on Etsy. That may change in the future as Etsy continues to expand it market, but right now your best success there would be if your products fall in line with what the top sellers offer.

Get My Best Tactics for Selling Online Successfully

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My brand new Ebooks, called Small Business Marketing Ideas That Work !, will help make your online business a success with my expert marketing ideas and advice. 

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© 2012 G.B. Oliver. All rights reserved.

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by Attention Getting Marketing on November 26, 2012  •  Permalink
Posted in Home, Online Selling Sites
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Posted by Attention Getting Marketing on November 26, 2012

http://attention-getting.com/2012/11/26/how-to-sell-on-etsy/

Traffic is Not Sales

by G.B. Oliver

Do you ever see marketing promises that say, “We’ll get you tons of traffic”. Well, that’s very nice but traffic is not a guarantee of sales.

For example, say you sell jock straps. If one day, all of a sudden, 500,000 women visited your site, how many jock straps do you think you would sell as opposed to if 500 men visited your site? Exactly, if they have no need for your product, they’re not going to buy it.

Large Twitter followers doesn’t always translate into sales

Another offer you’ll see is, “I will tweet you out to my 200,000 Twitter followers”. Well who are these followers? Are they just other companies who wanted a follow back, so the person reading your tweet is their Web marketing person (who is probably not reading tweets, just sending them). How many of their followers are actually still active on Twitter (people do get bored with social media and take a break). Don’t be lured in by high numbers. Again, if they are not who you are selling to, it is not going to make a difference.

What you want is traffic that is your target market. So if you sell wedding products, for example, and someone says they will get you in front of 200,000 brides, that is reliable traffic…maybe. How long have these “brides” been on their blog, Twitter, Facebook, Pinterest, etc.? A woman plans her wedding in 12 to 18 months so if she first joined their blog 2 years ago, she is married now and not interested in wedding products. She just hasn’t taken the time to unfollow. So, it could be only 60% of these 200,000 brides are still potential customers. Which is still good, but remember numbers can be overestimated.

Same thing if you are selling maternity clothes, for example. Women are only pregnant 9 months, so if they’ve had the baby, they may still be on that person’s email list but have no need to buy your products.

So go find where your potential customers are really hanging out online, at this moment in time, and that is where you will find the traffic that will buy from you. Now, how do you find this out? Simple, ask them. If you are selling to 13-year old girls, you must know a few – family, neighbors, friends’ kids. Ask them where they go online and that is where you’ll find your traffic that will lead to sales.

Once you find this traffic, how do you get it to your site? Well I can’t give away everything on my blog, I have to sell too! But you can find these answers, as well as other ways to get attention, in my marketing Ebooks, available here.

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by Attention Getting Marketing on November 19, 2012  •  Permalink
Posted in Home, Social Media Marketing
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Posted by Attention Getting Marketing on November 19, 2012

http://attention-getting.com/2012/11/19/traffic-is-not-sales/

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