★ THIS BLOG POST WAS FEATURED ON NY TIMES SMALL BUSINESS BEST OF THE WEEK WRAP-UP
Blogs have taken over online content in a big way. According to Blogging.org, WordPress alone hosts 42 million blogs with 329 million readers. That is an unbelievable statistic!
Blogs range from everything from people writing their opinions on world events or their everyday life, to category-specific, informative blogs, including blogs for fashion, parenting, food, home decor, weddings, sports, entertainment, marketing – you name it.
Now, it is not easy to write a new blog post every day (trust me), so, as a result, bloggers are constantly looking for content. Writing about products they like is one possible content idea on those days when they have reached a blank.
So that is why I just launched a new marketing tool to help you. I’ve released up-to-the-minute blog lists covering Fashion, Wedding and Home Decor (more lists coming out later this week) where I painstakingly researched active blogs (active means they have posted something in the last week), that will take product submissions, if you pitch them a story the right way.
How to Submit to Blogs
Before you pitch your products to any blog, you need to check out their content first, and my list makes it very easy because it is hyperlinked to each blog. So you simply click on the name of the blog and it takes you either to the home page or their online submission form.
Typically, a blog’s editors will detail what they are looking for, and what they are NOT looking for. It is best to read this part and do what they say for the best chance of success.
Also, if they are asking for submissions by email (I include email addresses as well), they will tell you what to put in the subject header of the email. If you don’t follow their instructions, your email won’t get read.
I have a client who took my advice and got her products mentioned on a top fashion blog. As a result, she got hundreds of product views and several sales just in the first few hours that it appeared (this is a good conversion rate, remember not everyone buys right away).
I have another client whose product appeared on a shopping blog, resulting in 330 product views, but more importantly 49 sales, in just a few days. In other words, a 15% conversion rate (which is very good), mostly because it got directly to her target market, and not just to the masses. As an added bonus, her product got pinned to Pinterest from the shopping blog over 200 times. And almost a year later, she is still getting traffic and sales from that blog post.
Want one more reason why it is a good idea to make blogs aware of your shop? Because it has become a big trend for online marketplaces to have popular blogs pick their favorite products and act as guest pinners on Pinterest. Etsy recently did this with the blogs Camille Styles and Daily Candy. Fab.com has profiled favorite product picks from bloggers, as has One Kings Lane.
So, if you are ready to get your products out into the blog world, my new PDFs will help you do just that (just click the links below):
- 97 Fashion Blogs to Submit Your Products To
- 98 Wedding Blogs to Submit Your Products To
- 97 Home Decor Blogs to Submit Your Products To
- 97 Parenting Blogs to Submit Your Products To
And, as always, my marketing guides will tell you everything you need to do to successfully sell online, including pitching your products to the media. The early reviews have been great! Click here for more information.
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© 2013 G.B. Oliver. All rights reserved.