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short publicity pitch examples Need some Short Story Pitch Examples?

As you know, getting your products in editorial in magazines, blogs, your local newspaper, etc., is always a surefire way to get sales. But coming up with a story pitch for a writer is not that easy. So here are some ideas taken from today’s headlines that I thought might inspire you (and a few ideas at the end for the near future).

Short Story Pitches for Home Products

5 Fresh Decorating Ideas to Bring Into Spring
Trend Alert: Mirrored Art
Spring Awakening: 51 Colorful iPhone Cases
Brighten Your Pad with Playful Decor
Welcome Spring with Floral Accessories Under $50
I Can’t Believe It’s From Etsy: Oil Paintings

Short Story Pitches for Baby & Kids Products

The Most Beautiful Baby Sleep Sacks
Cool Finds: Etsy Your St. Patty’s Day
7 Oz-Inspired Picks for Kids
Hit the High Seas in Our Favorite Pirate Picks
7 Animal Wallpaper Designs for Your Lil Wild One

Short Story Pitches for Fashion

50 Swimsuits under $50
7 Pinterest Boards Chic Moms Should Follow
Ditch Your Boots for These 17 Cute (and Cheap) Flats
5 Striped Tops to Welcome Spring
What to Wear with Printed Jeans
Pretty Pastel Picks for Spring

Short Story Pitches for Wedding Products

3 Great Ways to Save Cherished Wedding Memories
Vintage Navy Wedding Inspiration Board
10 Tips for Toasting at a Wedding
Great Gatsby Wedding Inspiration
Our Favorite Escort Card Ideas
Top 10: Wedding Envelope Inspiration

Short Story Pitches for Beauty Products

10 Nail Trends to Try This Spring
How to Get Better Skin by the Morning
Fix Your Most Common Beauty Problems with These Products
Spring Make-up Colors to Chase the Blues Away
The Secrets of Wearing Dark Lipstick

Short Story Pitches for Pet Products

March Essentials for Your Furry Friends
What to Pack on a Road Trip with Your Pet
From Functional to Wacky: Products to Keep Kitty Happy
Celebrate Valentine’s Day with the Pet Love of Your Life

As you can see, Spring was a big editorial topic. So what topics do you think editors will be looking for now, in order to publish in a month or two:

Movie influences with releases such as Star Trek, Superman, World War Z
Television influences with Game of Thrones Season Premiere
Holiday influences with World Health Day (April 7), Earth Day (April 22), May Day (May 1), Cinco de Mayo (May 5th), National Teacher’s Day (May 7th) and Mother’s Day (May 12th)

Not sure WHO to pitch to? Simply Google titles such as the above and you will see the blogs that tend to write these types of articles. Then send a short email pitch to their contact info.

About Me

I’m Gail Oliver and since 2012 I have advised thousands of small businesses and I can help yours too! have also written pitches that have gotten my customers featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz.com, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride, Martha Stewart, just to name a few. Read more about my Publicity Pitch service.

I hope you have enjoyed these 101 Small Business Promotional Ideas.

Ever wonder how to get blogs to feature your products?

Blogs have taken over online content in a big way. According to Blogging.org, WordPress alone hosts 42 million blogs with 329 million readers. That is an unbelievable statistic!

So, if you sell fashion, you would love to have a top fashion blog mention your products. If you sell wedding items, you would love to have a top wedding blog mention your products. So how do you do this?

Bloggers are constantly looking for new and exciting story ideas. Therefore, the key is to pitch a story, not a product.

How to Submit to Blogs

Before you pitch your products to any blog, you need to check out their content first, mostly to make sure that you are not submitting a story idea that they have already recently done.

So, think of something timely (bloggers are looking up to six weeks in advance) like an upcoming holiday. An example story pitch would then be “10 Great Finds for Your Easter Dinner Table”.

Then read their submission guidelines. Typically, a blog’s editors will detail what they are looking for, and what they are NOT looking for. It is best to read this part and do what they say for the best chance of success. NY TIMES SMALL BUSINESS

Also, if they are asking for submissions by email they will tell you what to put in the subject header of the email. If you don’t follow their instructions, your email won’t get read.

Keep the pitch short and to the point. Link to your product. Insert, do not attach, a photo (it will go into spam otherwise).

Customer Success Stories

I have a client who took my advice and got her products mentioned on a top fashion blog. As a result, she got hundreds of product views and several sales just in the first few hours that it appeared (this is a good conversion rate, remember not everyone buys right away).

I have another client whose product appeared on a shopping blog, resulting in 330 product views, but more importantly 49 sales, in just a few days. In other words, a 15% conversion rate (which is very good), mostly because it got directly to her target market, and not just to the masses. As an added bonus, her product got pinned to Pinterest from the shopping blog over 200 times. And almost a year later, she is still getting traffic and sales from that blog post.

Want one more reason why it is a good idea to make blogs aware of your shop? Because it has become a big trend for online marketplaces to have popular bloggers pick their favorite products and act as guest pinners on Pinterest. Etsy recently did this with the blogs Camille Styles and Daily Candy. Fab.com has profiled favorite product picks from bloggers, as has One Kings Lane.

My Publicity Pitch Service

I’ve written pitches that have gotten my customers featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz.com, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride, Martha Stewart, just to name a few. My publicity pitch service is just $59 USD where I will write a story pitch with 10 top media contacts for you to send to.