My Marketing Tips for the Week of March 22nd – Etsy Shop Tips

by Gail Oliver, Online Marketing Consultant

I have been working with Etsy sellers for a few years now, from some of the top sellers to shops just starting out. I even have my own shop there. So if you are one of the 1.6 million people now selling on this popular marketplace, here are a few Etsy shop tips that might help you out.

etsy shop tips

Etsy Shop Tip #1

Etsy has just changed their shop format, now allowing 15 shop sections instead of 10. This is a good update because the more shop sections you can have, the more specific you can get with their titles and hopefully get more targeted search results. Google reads your individual shop section pages the same way it reads a home page with the shop section title taking the same relevance as a title tag on a home page. For example, if you have a shop section entitled, “Gold Initial Necklaces” and then you have 30 listings in that section that have the words “gold initial necklace” in the title (or synonyms such as “letter” “monogram” etc.), then your shop section page now has a very good chance of coming up first in Google results when someone searches on the phrase “gold initial necklaces” because it is repeated on one page so many times.

Etsy Shop Tip #2

If you go to the bottom of the Etsy home page, under “Discover and Shop”, you will see a heading entitled, “Tastemakers“. These are the Etsy pages for various publications, blogs and the like. I recommend following all the Etsy pages shown here because they may possibly take notice of your shop (they get a notification that you are following them) with the hope that they may add one of your products to their curated lists. You also want to be known by the people managing these Etsy pages because from time to time, certain “tastemakers” are asked to write a post for the Etsy blog highlighting their favorites and these “tastemakers” tend to also share these posts with their blog readers.

Etsy Shop Tip #3

Are you following Etsy on all of their social media pages – Facebook, Twitter, Instagram and Pinterest? Make a habit of regularly commenting on their posts (always something nice). It is a good way to get your shop name in front of their social media managers who pick the Etsy products that they profile daily on these pages.

Trending This Week

Below is what will be popular on social media this week as well as some other popular hash tags you may want to try:

  • March 22 – #TuesdayTrivia, #TravelTuesday
  • March 23 – #NationalPuppyDay, #WomanCrushWednesday
  • March 24 – #Sweet16, #ThursdayThoughts
  • March 25 – Good Friday, #BatmanvSuperman, #Sweet16
  • March 26 – #EliteEight, #SaturdaySwag
  • March 27 – Easter Sunday, #EasterEgg, #EliteEight
  • March 28 – #NationalBlackForestCake Day, #DWTS, #MotivationMonday

Want more Etsy tips and advice? Get my Etsy Shop Critique!

etsyShopCritique

 

 

 

 

© 2016 Gail Oliver. All rights reserved.

My Marketing Tips for the Week of February 9th – Mardi Gras Edition

by Gail Oliver, Online Marketing Consultant

What a busy week with Mardi Gras, the start of Lent, the New York Fashion fall shows, and of course, Valentine’s Day. Here are my suggestions for getting your shop seen this week.

BLOG PHOTO

Networking Groups

Are you part of a local networking group? These are small business and professional groups in your city that you connect with monthly with the goal to refer each other to your friends, family and customers. Try the site Meetup.com to find a group. Some of the groups listed here are more social in nature, but you will find ones such as “entrepreneurs”, “artisans”, “independent professionals” and so forth.

Instagram Fame

There is a great opportunity for your business to get seen on Instagram. Post a photo of yourself doing something related to your business, along with a brief description that begins #HelloMyNameIs and simply tell your story about why and how you started your shop. Once a week Instagram posts stories such as these on their Instagram page for their 137 million followers to see.

Publicity Pitch Time

If you wish to get coverage in print magazines for Father’s Day gift editorial and summer-related articles, you need to email out your pitches to writers and editors this week. In terms of blog editorial, the topics they are currently preparing for would be Spring and Easter-related (decor, fashion, entertaining, etc.), Spring break vacation travel, and trends seen at New York Fashion Week.

Valentine’s E-commerce Stats

The Marketing Tech Blog posted a great infographic about Valentine’s Retail and E-commerce Buyer Behavior Statistics. Did you know that the peak buying days are February 7th and February 11th? So you still have time.

Trending This Week

  • February 9 – Mardi Gras, Fat Tuesday, Pancake Day, National Pizza Day
  • February 10 – New York Fall Fashion Week (#NYFW), Lent, #WednesdayWorkout
  • February 11 – National Inventor’s Day, #ThursdayBlogs (share my blog!)
  • February 12 – NBA All Star Game, #NBAAllStarTO, #Toronto, #FlashbackFriday
  • February 13 – NBA All Star Game, #NBAAllStarTO, #SaturdayMarket
  • February 14 – Valentine’s Day, National Ferris Wheel Day
  • February 15 – President’s Day, Grammy Awards

More

More tips next Tuesday, so be sure to follow my blog so that you don’t miss out!

© 2016 Gail Oliver. All rights reserved.