instagram contest Archives - Attention Getting Marketing

Instagram Giveaway Tips Rules

Here are some Instagram Giveaway Tips Rules to know. A giveaway is a great way to get the attention of your potential customers and increase your social media following.

Instagram Giveaway Tips: Be Clear What They Will Win

Use caps and emojis so your offer stands out, but be clear about exactly what they will receive if they win. For example:

CHANCE TO WIN! We’re giving you the chance to ⚡️WIN⚡️ a jewelry set worth US$75! Includes a pair of gold star studs and a gold crescent moon necklace.

It can only be products that you giveaway. You CANNOT giveaway money. That is against Instagram’s rules.

Instagram Giveaway Rules: State How to Enter

You want to list, step by step, what they need to do to enter the giveaway. For example:

TO ENTER, YOU MUST DO THE FOLLOWING

Follow @{your Instagram account}
Like this post
TAG a friend in the comments

The reason you want people to like the post, is because then when people on Instagram search “giveaway”, posts with the most likes appear at the top of results.

Instagram Giveaway Tips: More Ways to Enter the Giveaway

Now, there are more things you can ask people to do to enter, but beware, many people find that if there are too many steps, they’ll take a pass. For example:

Like and share this post to your IG Story for an extra entry. If your page is set to private, DM a screenshot so we know.
Comment with hashtag #YourStoreNameGiveaway.
Tag at least 10 friends (More Friends Tagged = More Entries).
Repost the image on your own feed with hashtag #YourStoreNameGiveaway.
Follow these 10 accounts as well (you give the Instagram names of your sponsors, for example, known as a “loop”).

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Instagram Giveaway Rules: Indicate When the Instagram Giveaway Ends

For example:

Ends at 11:59pm PST on 10/2/21.

When the giveaway is over, update the post to say “CONTEST CLOSED”.

Instagram Giveaway Rules: Indicate Other Restrictions

For example:

No purchase necessary. US residents only. Official rules here: (include a link to the rules on your blog or website).

Instagram Giveaway Tips: Use Giveaway Hashtags

Consider launching your giveaway on a Friday to take advantage of #freebiefriday. Other hashtags to include (so your post shows up in searches): #giveaway #giveaways #giveawaycontest #giveawaytime #contest #free #win #freestuff #freebies #freebie

Instagram Giveaway Tips Rules

Instagram Giveaway Tips: Have an Eye-Catching Graphic

Make sure, at very least, the graphic says “Giveaway” and has your brand identity. You can have a photo showing what they will actually win, and even list the requirements to enter right on the graphic itself.