How to Create Products Editors Love

by Gail Online, Marketing Consultant

I have always recommended to my clients to come up with at least one product that is trendy, unconventional or whimsical in nature because these are the types of products that blog and magazine editors love. This product acts like a lure for your shop because it gets the media attention that brings the traffic to your shop to see what else you sell.

Here are some products (courtesy of Anthropologie) that editors would love and why:

MAKE IT PRETTY AND USEFUL

Tassels on purses or backpacks are cute accessories, but why not give them a dual purpose and add a USB cable for charging on the go.

PUT A NEW TWIST ON SEASONAL ITEMS

These sandals are interesting simply because they don’t match, have lots of bling and are right on theme for any summer editorial.

design it INTELLIGENTLY

Why would editors like this pencil case? Because it doubles as a pencil holder simply by standing it on its side.

GIVE IT A FUNNY NAME

Funny product names are always editorial worthy, like this mask to get rid of under eye bags called, “Lost Baggage”, a curse of the weary traveler.

FIND A NEW USE FOR A POPULAR IDEA

If you sell on Etsy, you know the demand for monogrammed products. Well doesn’t it just make sense that the best way to get members of the family to hang up their stuff is to give them their own monogrammed hook?!

Make it clever

What can I say; this “Love U Berry Much” bracelet is silly but clever and editors love clever products.

 

 

NEED HELP WITH YOUR ONLINE BUSINESS? Not sure which ones of my marketing products or services is right for your business? Ask me a question about what kind of help you need below and I will advise!

© 2017 Gail Oliver. All rights reserved.