90 Small Business Marketing Ideas for November

by Gail Oliver, Online Consultant

For many businesses, especially e-commerce and retail, November is one of the biggest sales month of the year. So you really need to get seen in order to take advantage of all of those buying dollars!

With my November Marketing Planner, I give you three promotional tactics to do every day, including several exclusive “insider” secrets that I don’t mention on my blog. Here is just a sneak peek of the 90 marketing and promotional tactics that are in my November planner that will really help drive traffic to your business:

  • November is Movember, where men grow moustaches in support of men’s health issues. If your business is doing anything to support the cause, it is a good time to mention it, and you will also see lots of moustaches trending on social media.MARKETING IDEAS NOVEMBER
  • Literally everyone will be at the shopping mall on Black Friday (the day after the US Thanksgiving holiday). So leave flyers for your business on every car at as many malls around town as possible.
  • This month is Small Business Saturday (November 28th). At very least, approach a local, successful but non-competitive business and ask if they will leave your business cards beside their cash, just for Small Business Saturday. In return, you will publicly thank them for their support to all of your social media followers and customers.
  • National Donut Day (November 5th) always trends big on social media so tweet out your favorite donut and be sure to tag the brand (i.e. @DunkinDonuts) so that maybe the brand will retweet to all of their followers.
  • Want to get noticed on Pinterest? Comment on every popular pin that has to do with, “How to Cook a Turkey” in the days leading up to the US Thanksgiving holiday as that will be what everyone will be searching on.
  • In terms of pop culture, there are a few events that will definitely trend big on social media this month, including the release of the second part of the movie, Mocking Jay, as well as the release of One Direction’s latest CD, #madeintheam.
  • Did you know that there are 20 different ways to list your small business on Google? This month I provide you the link to make sure you’ve covered all your bases with the search engine.

November marketing calendarWant the other 83 tips and tactics for November? Get my Monthly Marketing Planner available now for download at Gumroad.com. Your business will love it!

© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.

93 Awesome Marketing Ideas for October

by Gail Oliver, Online Consultant

Aren’t you happy fall is here? So am I and October brings a ton of opportunities for your small business.

My monthly Marketing Calendar & Planner is a great way to stay on top of all of them as I give three tactics to do every day, plus I include several “insider” secrets that I don’t mention on my blog. Here is just a sneak peek of what is in my October calendar:marketing-calendar-small-business

  • October is National Breast Cancer Awareness Month, so if your business is doing anything to support this cause, add a pink ribbon to your site and let people know how you are helping.
  • #MondayMotivation continues to be one of the most searched hash tags on Twitter so be sure to tweet out a #quote and/or inspiration photo each Monday.
  • If you haven’t submitted editorial pitches to online media for holiday editorial, the first week of October is really your last chance.
  • The World Series starts this month so expect it to be trending big time on all social media sites, especially in the evenings.
  • Mars and The Martian movie have been all over the news the past few days so expect a lot more trending, especially when the movie opens on Friday.
  • Next month is Small Business Saturday (November 28th) and American Express Open Forum (who selected my blog as one of their Top 10 Small Business Blogs to Follow) offers tons of freebies on their site for businesses.
  • National Coffee Day trended big on social media a few days ago, so hopefully National #PumpkinCheesecakeDay on October 21 will have the same momentum
  • Most of this month, particularly the last two weeks, every Halloween costume, decoration, food and makeup pin will be the most popular pins in your feed.
  • I have just started selling my monthly marketing calendar and marketing ebooks on Gumroad.com. You can sell products and services here as well. The cost is just 5% + 25 cents per transaction, no hosting fees, no monthly fees, no bandwidth feeds, no refund fees. Trust me, that is an awesome deal!

Want the other 84 tips and tactics for October? Get my Monthly Marketing Calendar for October available now for download. You will love it!


small business bloggersI’m Gail Oliver, a longtime marketing professional advising small businesses. If you need help marketing your small business, ask me how I can help at attentiongetting@gmail.com. Be sure to also see my Marketing Ebooks for more creative ideas.


© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.

 

10 April Marketing ideas for Your Small Business

by Gail Oliver, Small Business Marketing Consultant

If you are on social media a lot, especially sites like Twitter, you have definitely seen trending hash tags such as #NationalPuppyDay (that was Monday) or #NationalCheeseSteakDay (that was yesterday). Now these “national’ days and observances may seem silly but they actually have a lot of marketing potential.

I first wrote about them in my blog post, Is There a National Day of Observance Right for Your Business? A lot of these national days also make up part of my monthly marketing calendar, because they are an opportunity for you to join in the conversation and get your business seen in the process.

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National Days for April

So what are some big national days coming up for April? Well, there is pretty much one (sometimes two or three) for every day of the month, but the ones that I think have the most marketing potential are:

  • #NationalChildrensBookDay (April 2nd)
  • #NationalBeerDay (April 7th)
  • #NationalPetDay (April 11th)
  • #NationalScrabbleDay (April 13th)
  • #NationalJellyBeanDay (April 22nd)
  • #NationalAdoptaShelterPetDay (April 30th)

How to Use National Days to Promote Your Business

It doesn’t have to be anything complicated to take advantage of all the trending these holidays do on social media and in the press. For example, you could simply send out a tweet with the cover of your favorite children’s book from childhood (with the hash tag #NationalChildrensBookDay) and ask people if they love it too, and if so to retweet. Be sure to retweet other people’s choices as well.

Cute animals always do well on social media, so for National Adopt a Shelter Pet Day why not do some good at the same time and go down to your local animal shelter, take a photo of a pet that needs a home, and post it to Instagram asking all of your followers to “like” it.

Other PR & Promotional Opportunities

There is a lot going on in April, with other events and occasions that present opportunities to get press for your business and capitalize on promotional opportunities. Just a few:

  • Opening day for Major League Baseball League (April 6th)
  • Coachella Music Festival (April 10th)
  • Game of Thrones season premiere (April 12th)
  • Earth Day (April 22nd)

This is why you will love my Monthly Marketing Calendar for Online Shops. Besides including everyday marketing ideas and tips to get your business noticed, it also reminds you of these events (and well in advance for some future events) so you can really capitalize on the attention and editorial opportunities they bring.

APRIL ADMy April Marketing Calendar for Online Shops is available here.

© 2012-2015 GAIL OLIVER ALL RIGHTS RESERVED