Back to School Marketing Ideas

by Gail Oliver, Online Marketing Consultant

If you have my Etsy Shop Marketing Plan, you know that for the last couple of weeks you should have been pushing Back to School products big time. If you haven’t started yet, today is the day as back to school shopping is in full force, and not just for school supplies.

back to school marketing ideas

If you sell home décor, move all affordable decor items, such as art, pillows, bedding, etc., up to the forefront for the college crowd looking for dorm décor. Some currently popular Amazon & Etsy searches: Dorm Storage, Dorm Lights, Dorm Art Decor, Dorm Signs, Dorm Tapestry. 

If you sell kids clothing, every mom likes to buy a special back to school outfit, dress, shirt, etc., so move these items to the top of your shop. Even add a banner on the product photo that says, “Great for Back to School”. Some currently popular Amazon & Etsy searches: Back to School Hair Bows, Back to School Apple Dress.

If you sell bags/purses, move all backpacks (again, people are shopping for kids, teens and college-age) to your featured products and even make a special offer, “Buy 1 backpack, get a second of equal or lesser value for 30% off”. Some currently popular Amazon & Etsy searches: Back to School Backpacks with Supplies, Monogrammed Backpacks. 

If you sell beauty products, put together your own “Teen Pack” of items for the college or high school crowd. Some currently popular Amazon & Etsy searches: Back to School Makeup, Back to School Lip Balm. 

If you sell gadget accessories, now is the time to do a big push as parents are upgrading their kids laptops, phones and iPads. Some currently popular Amazon & Etsy searches: Back to School Bundle, Laptop Stickers, Laptop Case, 

If you sell kitchen/housewares, people are looking for lunch boxes, labels, and cooking supplies for the dorm. Some currently popular Amazon & Etsy searches: Back to School Cookie Cutters, Dorm Kitchen, Dorm Survival Kit. 

If you sell party supplies, teachers and parents are looking for ways to celebrate the occasion. Some currently popular Amazon & Etsy searches: Back to School Decals, Back to School Flags, Back to School Party Décor, Back to School Banner. 

This is also a good time to offer back to school bundles and kits, as well as special offers such as Buy any 3 items and save 15%, Buy 1 get 1 half off, Buy TODAY and get FREE shipping, and so forth.

BONUS TIP: If you live near an outlet mall, this is one of their busiest times of the year, so leave flyers or cards for your shop on windshields in the parking lot (if allowed).

My Etsy Shop Marketing Plan keeps you on top of every marketing opportunity for your shop, well in advance, so you maximize every sales opportunity.

© 2017 Gail Oliver. All rights reserved.