My Marketing Tips for the Week of April 12th – Shop Sections Edition

by Gail Oliver, Online Marketing Consultant

My marketing tips for this week are focusing on the individual sections of your online shop as they are very important for SEO. However, sometimes it helps to experiment with one or two in terms of customer buying behaviors, to see if it can convert more traffic into sales. Here are some ideas.

online marketing tips

 

Shop Sections That Create Interest

People like to buy items based on what they think other people are buying, so try this little trick. Add a shop category that is entitled, “Back by Demand” and see how it does for you. Put popular items in here that do sell well for you, but now the perception is that they were so popular they sold out. This alone might make people more inclined to buy and buy right away.

Shop Sections Based on Price

Instead of a “Sale” shop category, why not really pull customers in by clearly specifying what the low price is. Therefore, categories such as, “Jewelry Under $25“, “100 Under $20“, and so forth. Another option is to use the word “Outlet” instead of “Sale” as this really gives the perception of a deep discount.

Shop Sections That Sell More Products at Once

Bauble Bar has a shop category called “Build a Layered Necklace“. This is really quite ingenious as it helps to up-sell more of their products at one time. First, they have you choose from a short necklace, then you choose a medium necklace and finally a long necklace – creating a very easy way to ensure that you get this popular look without fail. Plus, they give you a discount for buying all three. You can do something similar by creating a shop category of items that all work together and offer a discount for buying two or more items from this category.

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Shop Sections Based on Events

I have mentioned this many times in my Marketing Ideas E-books that you can take advantage of popular buying seasons with your shop categories. Create temporary categories such as, “The Mother’s Day Shop”, “Festival Bags“, “Spring Refresh”, “Derby Day Style”, “Summer Scents”, etc.

Trending This Week

  • April 12 – #NationalGrilledCheese DayScreen shot 2016-04-12 at 1.27.07 PM
  • April 13 – #NationalScrabbleDay
  • April 14 – #ThursdayThoughts
  • April 15 – #Coachella, #WorldArtDay, #NationalTaxDay
  • April 16 – #satchat
  • April 17 – #SundayBrunch
  • April 18 – #MotivationMonday, #BostonMarathon

Big Events in May: Cinco de Mayo, Mother’s Day, Memorial Day, Victoria Day (Canada), the Kentucky Derby, the French Open, Star Wars Day, college graduations and high school proms.

My Quick Fix is perfect for those of you on a tight budget. With my Quick Fix ($25), I will examine your online shop and identify 3 things you need to do/change/fix to drive more traffic and get more sales. If you would like a more extensive evaluation with detailed, step by step recommendations, then check out my Online Shop Critique ($129).

© 2016 Gail Oliver. All rights reserved.

My Marketing Tips for the Week of March 29th – Opening Day Edition

by Gail Oliver, Online Marketing Consultant

Can you believe March wraps up this week? But the good news is that there are so many great buying opportunities coming up for your e-commerce store. Here are this week’s tips.

marketing–tips–online–march29

Your Shop’s Blog

If your e-commerce site has a blog, do not simply make the blog a category heading. Instead, bring your blog articles to the forefront with a hyperlinked graphic right on your shop’s home page. Both Nordstrom (their blog is called The Thread, below) and West Elm promote their blog posts on their home page to increase traffic and keep customers on the site longer.

nordstrom blog

Social Media Followers

When was the last time you went through your social media followers lists and followed back? There could be some potential customers in there so do not ignore them. If you follow back, it allows you to interact with them by liking and commenting on their posts when they come up in your feed.

Shop Banners

Spring is definitely here so it is time to change your shop, Facebook and Twitter banners to promote popular upcoming sales opportunities such as Mother’s day, prom, grad gifts, gardening, outdoor and Spring products, as Uncommon Goods has done below.

uncommon goods banner

Instagram Tip

Not sure how to maximize the trending hashtags I give below to drive traffic to your shop? #Breakfast is a very popular hashtag on Instagram, and the shop Indigo uses it to showcase their housewares collection.

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Trending This Week

  • March 29 – #NationalMomandPopBusinessOwnersDay, #NationalLemonChiffonCakeDay
  • March 30 – #WednesdayInspiration
  • March 31 – #NationalPromDay
  • April 1 – #AprilFoolsDay
  • April 2 – #FinalFour, #NationalPeanutButterandJellyDay
  • April 3 – #NationalFindaRainbowDay, #OpeningDay (baseball)
  • April 4  – #MondayMadness

My Services

© 2016 Gail Oliver. All rights reserved.

My Marketing Tips for Your Online Shop for the Week of November 30th – CyberMonday Edition

by Gail Oliver, Online Marketing Consultant

I have been a little swamped launching a new venture called OnlineShopLove.com that I did not have time to put together my December Marketing calendar. So, luckily for my readers, I will be giving you the tasks here, for free, each week this month.

Therefore, if you are looking to drive traffic and sales to your online shop, here are a few things to try this week.

Marketing To Do List for December 1 to 7

  1. Thank all customers who bought from you on Black Friday, Small Business Saturday and Cyber Monday by emailing them a coupon for use in January.
  2. Pantone introduces their color of the year on Wednesday and it always trends big on social media. Be ready on social media with any products you offer that match the color they announce.
  3. Send out pitches to print media now for Easter editorial (for fashion, decorating, entertaining, etc.)
  4. Follow all new customers on their social media sites and add them to your email list.
  5. Run a one-day $25 Facebook ad for gift ideas based on products in your shop.
  6. Respond to any relevant Help a Reporter Out (HARO) media requests.
  7. Submit an entry in Instagram’s Weekend HashTag Project and comment on all entries.
  8. Kindly ask friends and family to post a favorite product from your shop to their social media pages.
  9. Trending hash tags to capitalize on this week: #NationalPieDay (Dec 1), #GivingTuesday (Dec 1), #NationalCookieDay (Dec 4), #SantasListDay (Dec 4), #Hanukkah (Dec 6), #MondayMotivation, #ThursdayThoughts, #FridayFeeling, #gifts, #gift, #giftideas.

Need more marketing ideas, advice and inspiration? Then be sure to check out my ebook shop on Gumroad. Come back on Monday for next week’s marketing to do list.

Gail 

© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.