Small Biz Success Tips – Since 2012

Tag: product ideas to sell online

Need a New Product Idea? Try Revamping an Old One

how to revamp old productsWant to know how to revamp old products?

If you are looking for a new product idea, sometimes the easiest way to find it, is to take a common everyday product we all use and make it even better.

One way to start is by reading review of current product offerings, and see what people like, dislike or wish the product had.

Then try reviewing my points below.

Revamping a Product

Let’s take soap for example. How do you improve upon soap?How to Revamp Old Products

Well, maybe you could:

  • make it last longer
  • smell better
  • clean better
  • look better
  • add some secret ingredient

 

OR you position it to a specific market segment:How to Revamp Old Products

  • soap for men
  • soap for kids
  • soap for sensitive skin
  • soap for dogs
  • soap for removing paint from hands

 

OR maybe it is how you package it:How to Revamp Old Products

  • a bar
  • a loaf
  • a ball
  • in a pump bottle
  • in cutout shapes
  • on  a rope

 

New Product Ideas Checklist

So, simply take a current popular everyday product, and then answer these questions. How can I make it:

  • look better
  • taste better
  • smell better
  • sound better
  • feel better
  • function better
  • more interesting
  • more useful
  • more fun
  • solve a current problem with the product
  • combine two products in one
About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.small business seo

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

More Product Articles

 

 

 

© 2012-2014 Gail Oliver. All rights reserved. How to Revamp Old Products.

 

Why Quirky Products Always Sell

There are reasons why quirky products always sell.

Do you need some fresh inspiration when it come to creating new products? Do you also find that sometimes the right product is just quirky enough that it requires little marketing – that it will sell based solely on its own quirkiness?

I was at an online shop called Genuine Fred. They sell some unique items and are definitely the place to go when you need a gift for that hard-to-buy-for person. I went to a section on their site called “Top Sellers” because I was curious to see what people are buying these days. Here is what I found that may inspire your own unique product ideas.

Why Quirky Products Always Sell

Quirky Product #1

Their current top seller is actually a product I think is quirky but also practical, which doesn’t always happen. It is a Scratch off World Map Wall Poster. Every time you visit a country, you scratch it off the map the same way you do a scratch off lottery ticket. So now everywhere you’ve been is highlighted in red. Great gift for the world traveller, and anything that is a gift idea and quirky is always a big seller.

 

Quirky Product #2

Why Quirky Products Always Sell

Their next top seller is Hot Chocolate on a Stick. Since everything seems to be on a stick these days, I guess it makes sense. For $16 you get four cubes of Belgian Chocolate that you dunk into steaming milk. Not necessarily something I would buy for myself, but it could be one of those gifts you give a co-worker in a Christmas exchange. Definitely conversational.B

Why Do Quirky Products Sell?

The point I am trying to make is sometimes a product is so unique and unusual that people will buy it solely for that reason. It may not have a long product life cycle, especially when the novelty wears off, but it could make you a lot of money in a very short time. So are these ideas ingenious or just silly or both? Whatever they are, the lesson to be learned here is that quirky always sells and always get publicity. For example, I’m writing about it!

Be sure to visit my Shopify store to see my Products and Services for sale.

Be sure to also read New Ideas for Product Photography.

© 2012 Gail Oliver. All rights reserved. Why Quirky Products Always Sell