Need a New Product Idea? Try Reinventing an Old One

by Gail Oliver, Small Business Marketing Consultant

Are you looking for a product idea for a business? Sometimes the easy way to find a new product idea, is to take a common everyday product we all use and make it even better.

Reinventing a Product

Let’s take soap for example. How do you improve upon soap?

Well, maybe you could:

  • make it last longer
  • smell better
  • clean better
  • look better
  • add some secret ingredient

pretty soap

OR you position it to a specific market segment:

  • soap for men
  • soap for kids
  • soap for sensitive skin

soap for men

OR maybe it is how you package it:

  • a bar
  • a loaf
  • a ball
  • in a pump bottle
  • in cutout shapes
  • on  a rope

how to make a product better

New Product Ideas Checklist

So, simply take a current popular everyday product, and then answer these questions. How can I make it:

  • look better
  • taste better
  • smell better
  • sound better
  • function better
  • more interesting
  • more useful
  • more fun
  • solve a current problem with the product
  • combine two products in one

If you need inspiration, I encourage you to check out and follow my Pinterest board, Products I Love, where I post everyday products that people took and gave a new, interesting and marketable update.

new product ideas

 


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Then you will love my 30-minute verbal consultation by phone or Skype, where you can ask me any questions about how to improve your product offerings, expand into new markets and get in on the hottest upcoming trends.  The cost is just $49 US and you can order here.


© 2012-2014 G.B. OLIVER ALL RIGHTS RESERVED

 

Why Quirky Products Always Sell

by G.B. Oliver

Do you ever find you are in need of some fresh inspiration when it come to creating new products? Do you also find that sometimes the right product is just quirky enough that it requires little marketing – that it will sell based solely on its own quirkiness?

I was at an online shop called Fred Flare. They sell some unique items and are definitely the place to go when you need a gift for that hard-to-buy-for person. I went to a section on their site called “Top Sellers” because I was curious to see what people are buying these days. Here is what I found that may inspire your own unique product ideas.

Where I've Been Scratch Map Travel Edition at Fredflare.com
Where I’ve Been Scratch Map Travel Edition at Fredflare.com

Their current top seller is actually a product I think is quirky but also practical, which doesn’t always happen. It is a Scratch-off World Map Wall Poster. Every time you visit a country, you scratch it off the map the same way you do a scratch off lottery ticket. So now everywhere you’ve been is highlighted in red. Great gift for the world traveller.

Hot Chocolate on a Stick from Fredflare.com
Hot Chocolate on a Stick from Fredflare.com

Their next top seller is Hot Chocolate on a Stick. Since everything seems to be on a stick these days, I guess it makes sense. For $16 you get four cubes of Belgian Chocolate that you dunk into steaming milk. Not necessarily something I would buy for myself, but it could be one of those gifts you give a co-worker in a Christmas exchange. Definitely conversational.

Mustachifier from Fredflare.com
Mustachifier from Fredflare.com

 

 

Why Do Quirky Products Sell?

The point I am trying to make is sometimes a product is so unique and unusual that people will buy it solely for that reason. It may not have a long product life cycle, especially when the novelty wears off, but it could make you a lot of money in a very short time. So are these ideas ingenious or just silly or both? Whatever they are, the lesson to be learned here is that quirky always sells and always get publicity. For example, I’m writing about it!

Need Marketing Advice You Can Afford?

I offer a variety of affordable marketing services that will greatly help your small business get noticed and get more customers. Just contact me at attentiongetting@gmail.com to discuss.

 

 

© 2012 G.B. Oliver. All rights reserved.