product packaging tips Archives - Attention Getting Marketing

If you need an effective product packaging example look no further than Philosophy. If you are not familiar with this product line you definitely should check them out because they do branding really well, especially when it comes to packaging.

Now if the word branding is throwing you off and you don’t do packaging for your products, keep reading because that is not totally what this post is about.

Why Their Packaging Works

On their product bottles, Philosophy uses few graphics (except for special holiday products), mostly text (and a simple font at that), and they don’t even talk about their product on the label. Instead, their products have names like Hope, Purity, and Grace and the label is taken up with a well-written, inspirational paragraph that typically has nothing to do with the product.

Philosophy’s Simple but Clever Packaging

- The names are simple, but clever, and they relate back to what the product is for. For example, Hope is a moisturizer.
- Their skin care products are all in white or cream bottles, evoking an image of clean.
- Their fragrances‘ packaging is light pink and ivory, creating a very feminine feeling.
- Their bath products are bright colors (because baths are fun) and they have fun names like Gingerbread Man, Candy Cane, and Sugar Plum Fairy. In fact their Mimosa Bubble Bath actually has a recipe for Mimosas on the label. Not what you would typically see on a bottle of shower gel, but that’s what makes it eye-catching.

So How Can You Apply This To Your Small Business?

Simple and clever always work. Simple makes it easier on the customer who is thinking of purchasing the product (no hard sell, not a lot of typical “marketing” words on the package) and clever always gets attention. And great packaging alone can sell products.

Now, maybe you don’t package your products, but you can apply these same techniques of simple and clever to your logo, shop design, website design, product names, even product design.

It is a crowded, crowded marketplace so you have to do something to separate yourself from the pack and create a brand that is memorable to customers. If they don’t remember you, they can’t come back and buy from you.

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.