Are you using your product photos to point out or highlight unique features and/or uses for your products? It can be a really effective selling tool.
Online retailer One Kings Laneis a great example of a shop that uses text fly-outs on their product photos to show the customer the value, use, target market and prominent features. You can add text to your photos using any photo editing program, so I thought I would give you some inspiration.
How to Use Your Photos to Sell Your Products
Describe How It Can Be Used: Remember it is not always obvious to people what use they may have for your product and that could be why they end up not buying it. So point out how to use it, how to display it, how to wear it, etc., but keep it short and simple.
There are some photos that just make you want to have the product. Usually, it is when the product is shown in use, because then you can really visualize why you need it and how you would use it. Plus, with the popularity of Pinterest and Tumblr, great photos are really getting noticed. Here are some examples of what I think works and why.
Why It Works: This garland from Modcloth is shot it on an all-white background, so it really makes the colors pop. Also, they show it in use, so not only do you get an idea of how to use it, but you also get a better perspective of the size. Nothing worse that buying something online and when you receive it, it is much smaller than you thought.
Why It Works:I love this product shot from VivaTerra for a few reasons. They blurred out the background and objects to the side of the candelabra. As such, it really draws the eye to the piece and makes for a more artistic photo. Plus they show it in use. If I saw this candelabra, without the candles, not on the table, and not in a rustic setting, I probably wouldn’t know what to do with it. They really sold me on the whole look it could create.
Why It Works:When I first saw this Kate Spade necklace on its own, I had no idea what I could wear it with, and I also thought it was much larger, until I saw this shot. By showing it on a model, and giving a suggestion on how it can be worn, now I want it!
Why It Works:Foods products are so difficult to photograph, but Harry & David does it so well. I love when food products are shown in a kitchen-like setting, makes me think they were just made. I also love how the color of the tabletop and the plates compliment the food, don’t overshadow it, along with the soft lighting. More than anything it is the close-up that really show the texture of the bread – definitely makes you want to taste!
Remember, great product photos can never hurt your business, so it is worth the investment.
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