Are your sales lagging? Maybe it’s time for a product reinvention, so I looked at Amazon’s Top Sellers and Movers & Shakers for the week to get some inspiration. Below are four product strategies you may want to consider.
Sell Products in Sets
This black choker set is one of the top-selling items on Amazon, and it likely has to do with the fact that the black choker is such a hot fashion trend right now, and comes in so many styles that buyers just can’t decide on one. So they don’t have to with this 10-Choker Set, and sets means you get to sell more products at one time.
Try a New Material
Onesies have always been popular for babies, then they became popular for adults, so now let’s go back to babies with this top-selling item on Amazon – a waterproof onesie for those rainy days. A cross between a snow suit and splash pants, I would have bought this for sure when my kids were younger.
Find a New Purpose
I have a lot of clients that sell laptop stands for the desk, but people really do work a lot while sitting in bed, either late at night at home or when they are staying in a hotel. Therefore it made sense that a “laptop stand for bed” became a top search on Amazon. You may not even have to change your design, but rather just the way you “label” it.
Add the Quirky Factor
Cat bed caves really took off on Etsy first as round pods, but now companies are getting even more creative such as this top-selling Amazon cat bed that comes in the shape of a shark, because quirky always gets attention. I’m sure it will have great editorial potential when Shark Week rolls around.
Wondering why people are not buying your products? With my Product Consultation, I will evaluate whether or not your products are attractive to customers, if you are on top of the competition, what hot trends you should be taking advantage of, what new customers you can target, fresh product ideas to try and where you need to improve and add more value. You can order from my Etsy shop or Selz shop.
© 2017 Gail Oliver. All rights reserved.