seo tips and tricks Archives - Attention Getting Marketing

by Gail Oliver, Online Marketing Consultant

I was recently reading a report from Think with Google and it indicated that when people are holiday shopping, they can be completely overwhelmed by all of the choices out there. So to save time, consumers tend to rely on a popular search phrase that you may not have considered.

According to Google, in the top retail categories, mobile searches related to “best” products have grown by more than 50% in the last year.

In other words, most people don’t really have time to sift through 50,000 baby items on Amazon. They would rather just type “best baby gifts” and see what comes up.

So I went to Amazon and here is just a broad sampling of some “best’ searches:

best baby toys
best cat toys
best necklaces for girlfriend
best dad gifts
best gifts for 2 year old boys
best iphone 6s case
best kids water bottle
best organic toner
best jewelry organizer
best uncle gifts

Now, keep in mind that you have to be careful using the word “best” in advertising or promotion because you can’t really prove that you are the best, therefore it can be considered false advertising. However, you can use the phrase as a tag, as well in your product descriptions, if used in a non-challenging way. For example”

“Our goal was to create the best cat toy for your indoor cat.”

You can also include actual customer reviews in your product descriptions, where people have included the phrase, “the best cat toy“.

Also, you can add a shop category, even if just for the holiday season, that says, “Best Sellers”, so that when someone does land on your shop, they can quickly gravitate over to your most popular items.

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Need a few SEO Marketing Tips for your Small Business?

SEO (or Search Engine Optimization) is one of the most important aspects of the online business. But not everyone can afford to hire SEO services. The big retailers can, so lucky for you, your online business can “borrow” a few quick and easy tips from them.

Title Tags

Your site’s title tag (the descriptive line that appears in the browser bar at the top when people land on your home page) is very important to be found in Google. So be specific as to how people search.

A lot of times when people are searching for an item, they will use words like “buy” or “for sale” as part of their search phrase.

For example, take a look at Apple’s title tag for their online store:

Notice the use of the word “buy” and then listing their products by their exact name.

Sometimes, putting a key feature of your business that people search on, works as well.

For example, take a look at FTD’s title tag for their online store:

FTD knows that “same day flower delivery” is not only a popular request, but a popular search phrase.

Section Title Tags

Sections or category title tags are also important to be keyworded correctly for SEO. When it comes to your site’s sections or categories, again, load up the title tag with as many possible search phrases as possible that you offer.

For example, take a look at Gap’s category title tag for “jeans”:

Women don’t search “jeans“, they search a specific type, and Gap has it covered in their section title tag.

Another good example, Asos.com’s category title tag for “earrings”:

Take a look at top sites in your segment, then take a look at popular search phrases and see how you can maximize the SEO of your title tags and section title tags.

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

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