by Gail Oliver, E-commerce Marketing Specialist
Looking for some new places to sell your products online, besides the traditional, well-known marketplaces?
You are going to see the online marketplace start to change, with more niche players emerging to help really zero in on certain target markets and demographics, and make the shopping experience faster and easier.
Below is a list of some niche-specific marketplaces that are looking for products from indie sellers.
7 Cool Niche Online Marketplaces
Asos is a large UK fashion online retailer, but they also have a marketplace where independent and vintage fashion sellers from all over the world can set up a shop and get in front of Asos’ customers.
While their online shop shows products in a variety of categories, DENY Designs specifically indicate that they are looking to feature the artwork of independent artists. You upload your art to them, and they do the printing, packaging, shipping and marketing.
Fair Goods has only been around about a year, but is gaining momentum. It is currently seeking US and Canadian apparel, home, accessories, digital products from indie sellers to sell on its site.
Minted is a very successful online invitation retailer, but they are also constantly searching for new graphic designers to sell their stationary and art prints in their online shop. They run a number of design challenges throughout the year and sell the winning entries in their online shop.
If you are a rising independent fashion or accessory designer and you are trying to get wider distribution for your products in stores, Modalyst acts like your wholesale middleman, helping major retailers discover indie designers.
One of the top pinners on Pinterest with millions of followers, Jan of the blog PoppyTalk, has long been a supporter of artisans. The newly relaunched marketplace on her site features artisan products in the categories of accessories, home, stationary, art, and even vintage.
ZuLily has been a hugely successful “flash” sales site and they love indie sellers. While the initial focus was kids and baby clothing and products, they are now showcasing home and men’s and women’s fashion as well.
It might be worthwhile to add one of these marketplaces (if applicable) to your current online selling experience. If you can handle the additional administrative tasks that come with selling with more than one site, it is worth it to widen your distribution.
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© 2014 Gail Oliver. All right reserved.