Where to Sell Your Products Online

by Gail Oliver, Online Small Business Consultant

I have added a permanent page to my blog for your reference. It is called 50 Online Marketplaces where you can sell your products online, and, as the title says, it includes links to 50 online selling sites.

50 Online Marketplaces to Sell Your Products at from Attention Getting Marketing
50 Online Marketplaces to Sell Your Products at from Attention Getting Marketing

Some of these sites sell all types of products (Etsy, Amazon), whereas others specialize in art (Society6), clothing (Not Just a Label), vintage clothing (As0s), food (Artizone), kids (Buy Baby Buy) and home decor (Houzz).

Some are regular marketplaces (11 Main), some are auction sites (eBay) and some are flash sale sites (One Kings Lane). Hopefully you can find the one(s) that are right for what you sell.

Now, things are always changing in the online e-commerce world, so you may see some of these sites merge in the future. There have been rumours that Wayfair might take an interest in CustomMade and Alibaba (that owns 11 Main) has invested in Zulily, so who knows.

Please note that I did not include businesses like Shopify and BigCommerce as these are considered e-commerce solutions.

Be sure to share this list with your fellow sellers on social media!

Till next time, Gail

© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.

7 Hot Niche Marketplaces for Indie Sellers

by Gail Oliver, E-commerce Marketing Specialist

Looking for some new places to sell your products online, besides the traditional, well-known marketplaces?

You are going to see the online marketplace start to change, with more niche players emerging to help really zero in on certain target markets and demographics, and make the shopping experience faster and easier.

Below is a list of some niche-specific marketplaces that are looking for products from indie sellers.

online selling sites

7 Cool Niche Online Marketplaces

1. Asos Marketplace

Asos is a large UK fashion online retailer, but they also have a marketplace where independent and vintage fashion sellers from all over the world can set up a shop and get in front of Asos’ customers.

2. DENY Designs

While their online shop shows products in a variety of categories, DENY Designs specifically indicate that they are looking to feature the artwork of independent artists. You upload your art to them, and they do the printing, packaging, shipping and marketing.

3. Fair Goods

Fair Goods has only been around about a year, but is gaining momentum. It is currently seeking US and Canadian apparel, home, accessories, digital products from indie sellers to sell on its site.

4. Minted

Minted is a very successful online invitation retailer, but they are also constantly searching for new graphic designers to sell their stationary and art prints in their online shop. They run a number of design challenges throughout the year and sell the winning entries in their online shop.

5. Modalyst

If you are a rising independent fashion or accessory designer and you are trying to get wider distribution for your products in stores, Modalyst acts like your wholesale middleman, helping major retailers discover indie designers.

6. PoppyTalk

One of the top pinners on Pinterest with millions of followers, Jan of the blog PoppyTalk, has long been a supporter of artisans. The newly relaunched marketplace on her site features artisan products in the categories of accessories, home, stationary, art, and even vintage.

7. ZuLily

ZuLily has been a hugely successful “flash” sales site and they love indie sellers. While the initial focus was kids and baby clothing and products, they are now showcasing home and men’s and women’s fashion as well.

It might be worthwhile to add one of these marketplaces (if applicable) to your current online selling experience. If you can handle the additional administrative tasks that come with selling with more than one site, it is worth it to widen your distribution.

GB OliverNeed advice on how to market your online business? I offer a variety of affordable services. Please contact me to discuss at attentiongetting@gmail.com or check out my E-shop

© 2014 Gail Oliver. All right reserved.

Will Alibaba’s New Online Marketplace, 11 Main, Change the Ecommerce Market?

by Gail Oliver, Small Business Marketing Consultant

In the ever-growing online marketplace, there is yet another new competitor, except they are not really new.

Opening later this month is 11 Main, owned by China ecommerce giant Alibaba, looking to take a share of the US ecommerce and online retail marketplace, projected to be $370 billion by 2017 (according to Forrester Research).

New Alibaba marketplace 11 Main

What is 11 Main

11 Main wants to re-create the shopping experience found on Main Streets across the United States, so it will be featuring unique, specialty-type shops. The categories of goods they will offer include Fashion & Style, Home & Outdoor, Jewelry & Watches, Baby & Kids, Collecting & Art, Crafts, Hobbies and Toys. And yes, this is for US sellers only.

How to Be a Seller on 11 Main

Currently to be a seller on 11 Main,  it is by invitation only (they initially hand-picked some top eBay sellers to join), but you can apply on their site. 11 Main will be taking 3.5% of the sale (similar to Etsy, much lower than eBay or Amazon), but no other fees have been mentioned. They have listed their selling guidelines, and it is obviously they want this to be a clean, streamlined, professional looking marketplace.

Alibaba is Big in E-Commerce

In China, Alibaba has always been considered a mix of eBay and Amazon. It controls 80% of e-commerce in China and has applied to go public on the New York Stock Exchange this year, estimated to give the company a value of $100 to $200 billion.

11 Main is being run from offices in San Mateo, California, with seasoned e-commerce executives recruited from eBay, PayPal and Wal-Mart

It looks like 11 Main has everything in their favor to be successful. Let me know your thoughts about this new online competitor.


Marketing Help for Small Businesses

Yes, I do consult, so if you would like specific marketing advice and tactics to try for your small business, please visit my Marketing Services page or contact me at attentiongetting@gmail.com for my very affordable rates and services.


© 2012-2014 G.B. OLIVER ALL RIGHTS RESERVED

 

How Society6 is a Different Kind of Online Marketplace

by G.B. Oliver

A couple of weeks ago I wrote a post about finding new product uses if you sell art or photography (in case you missed it, New Product Ideas for Art and Photography). One company that seems to see this business opportunity for artists and photographers is Society6.

Society6_logo_white1-627x199

Society6 is an online community marketplace that will sell your artwork and photographs in traditional form, such as framed prints and canvas, as well as part of various other products such as iPhone cases, T-shirts, pillows, greeting cards, basically anything you can put a print on.

Society6 is not new, they have been in existence since 2009, although their business was a little different back then, focusing on getting grants for struggling artists. Currently, they feature tens of thousands of artists from all over the world and they produce, package and ship everything for the artist.

Vulpes vulpes iPhone Case by Robert Farkas on Society6
Vulpes vulpes iPhone Case by Robert Farkas
on Society6

So if you are a photographer or artist, is Society6 right for you?

  • They take care of the production, packaging and shipping, so you have more time to just create.
  • They will find other revenue streams for your art and photography, that you may not have thought of, or do not have the capability to do yourself.
  • You still set your own prices (and your profits), so you do not have to feel that your work is undervalued or compromised.
  • You don’t lose the rights to your artwork.
  • They have high-profile partners such as Threadless and Urban Outfitters, so you have exposure to an even wider market.
  • You do need to get some ♥’s (around 10 – 12) before your art makes it to the main shop.

FINAL WORD:  The key here is that most artists are not interested in running a business. The time it takes to produce, package, and ship products, not to mention dealing with customers, can significantly eat into your creative time. Plus, for a lot of small art shops, high shipping costs have become a huge obstacle to selling worldwide. With Society6, shipping is no longer your problem. Now you will still have to do some promotion of your items, but if one of your designs really takes off with the community, it will help upsell the other items in your shop. As long as you can digitize your art, you have an opportunity on Society6.

GB Oliver

ABOUT ME: I’m G.B. Oliver, a small business marketing consultant and author of the new ebook series, Small Business Marketing Ideas That Work!. I also do private consultations for online businesses. Feel free to contact me at attentiongetting@gmail.com.
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© 2013 G.B. OLIVER

Online Stores I Love – Harabu House

by G.B. Oliver

One of the things I try to do with my blog is frequently point out Marketing I Love and Products I Love, but today I am actually going to talk about an Online Store I Love. The store is called Harabu House and if you are looking for ideas to what makes an online store work, you definitely should check them out.

Screen shot 2013-04-29 at 10.41.45 AMHarabu House was launched in 2010 and is an exclusive online eco-boutique for contemporary and stylish global finds. Their mission is to find sustainable products that provide economic, social and environmental benefits to the artisans who create them, and they carry products from all over the globe.

What Harabu House is Doing Right:

  • Great Products – They carry truly unique, beautiful products for the home (as well as some jewelry and fashion accessories). From hand painted tea cups to teak measuring spoons, everything seems to have a mix of the exotic and the contemporary at the same time. Screen shot 2013-04-29 at 10.44.17 AM
  • Easy to Navigate – I personally do not like busy home/landing pages and Harabu’s is sleek and simple. They have a slide show running of various products with a caption such as “Find Me Under Dinnerware“, making it easy for the visitor to find the products on display. All the categories are neatly displayed at the top and the particulars such as contact info, FAQs, newsletter, and social media icons are tightly compacted in a barred off section at the bottom. I also love how that important upper right hand corner notifies customers of their free shipping offer on domestic orders over $75 with a hot pink elephant icon drawing the eye right to it.

longhandletastinglowres_th

  • Gift Guide – Another icon on the home page is their gift guide. But once you click on it, you are actually then given more options to narrow it down further, such as a gift guide for housewarming, baby shower, for him, for her. Another attempt to make the shopping experience easier for the customer.
  • Product Descriptions – The product descriptions are so well written, with compact narratives that tell you everything you need to know and create a need to buy. They are typically followed by a small write-up about the artist. I love the Tell a Friend feature, allowing you to instantly email the product to a friend, the Add to Wish List icon, and the Request More Information icon – three great Call to Actions to keep buyers engaged.
  • Category Highlight – A nice touch this online store has, is that when you are in a particular product category, the icon behind it colorizes, reminding you where you are. Screen shot 2013-04-29 at 10.47.55 AM
  • Photographs – The photographs are definitely top notch. Well-lit, various angles, magazine-quality set-ups, typically showing the product in use. I also like that for certain products, they include a photo of any magazine editorial that product has appeared in, which helps credibility with customers because it acts as an endorsement.
  • Shopping Cart Total – A cool feature about their shopping cart icon in the upper right hand corner, is that it will not only display the number of items (which is pretty common with most online sellers) but it actually displays how much you have spent so far. Love that!

FINAL WORD: So, if you want a good example of what a sleek, attractive online home products shop should look like, check out Harabu House.

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© 2013 G.B. Oliver. All rights reserved.

Storenvy, Another Player in the Online Marketplace

by G.B. Oliver

You know Etsy, Artfire, Lilyshop, Fab, but do you know Storenvy?

Storenvy touts itself as the only store builder and marketplace in one, sort of a Shopify meets Etsy. They allow merchants to create an online storefront, for free, and then uses their social marketplace to reach customers. It is hoping to be the Tumblr for e-commerce. And did I mention it is free?

Storenvy started in 2008, but in the last two years has grown from 2,800 stores to over 43,000.

storenvy review storenvy vs etsy

The Facts about Storenvy

  • Free – no listing fees, no commissions on sales, no monthly fees (however, on the site they talk about introducing a “Market Revenue Share” in the future, so not sure what that entails).
  • Independence – Here you can have a customized Storefront as well as a Storenvy store, so you have more control over the look and feel of your store.
  • Community – The Storenvy community promotes your products by “envying” them or buying them.
  • Promotion – Products appear on the front page in real-time based on their popularity (“Envys” and purchases).
  • Email Promotion – Storenvy emails their customers regularly with picks based on their likes, previous purchases, etc.
  • Connected – Storefronts include direct hyperlinks to a seller’s website, Pinterest, Wanelo, Tumblr, Facebook and Twitter pages.
  • Social Media – The Storenvy Facebook app gives merchants a free store on their Facebook page.
  • Followers – People can become a “Watcher” of your store. Basically this means they will get instant updates when you add new things to your store.
  • Extras – For $4.99 you can secure your own domain name, and there are fees such as $2.99 to use discount codes, but they do promote your discounts for you.
  • One Checkout – Customers can buy from a variety of stores on the Marketplace and they all appear in one shopping cart and one checkout.

FINAL WORD: I have noticed Storenvy shops starting to pop up here and there in fashion editorial, so they are definitely gaining momentum. As the online marketplace continues to be a billion dollar industry, you will see more players enter the market and eventually it will shake out who stays and who goes. But, as as online seller, the good news is you have a lot of options, and considering this one is free, it is worth investigating.

MalloryHopeDesign_AGMarketing_eBookWhatever marketplace you choose, you still have to promote! My ebooks, Small Business Marketing Ideas That Work! tell you everything you need to do to successfully sell online, whether you are established or just starting out.

© 2013 G.B. Oliver. All rights reserved.

LilyShop Adds a New Twist to the Online Marketplace

by G.B. Oliver

I have written about a few online marketplaces lately such as Etsy, Fab.com and One Kings Lane. I came across another one that I thought had an interesting approach. It is called Lilyshop. This is a very pretty site so when I clicked on it I thought that it was an Etsy just for women. It is and it isn’t. While I think it does cater to a female clientele, it does sell the same category of items you would find on the other online marketplaces.

logo

But here is what I really like about Lilyshop:

1. Their blog is really well done. I could have stayed here all day. Informative articles, great photos, and a variety of topics from recipes to health and wellness. If I could suggest a change it would be to call the Home & Garden and Crafts sections DIY instead, because that is more what it is and the DIY projects are top notch, and a Fashion category would also make sense.

2. They do not charge any kind of fees, rather they just take 5% of the sale (before shipping). They only make money when you make money.

3. They promote products more so than shops. So, what this means is you can buy from many vendors in a single checkout. Much more convenient.

4. They aim to be a female shopping experience, which I think is smart because with so many online marketplaces popping up, you will have to specialize to be successful.

5. They have a section entitled “Shop Yard Sale”, where you can find items at 50% off, 30% off, 25% off. Great for vendors trying to get rid of inventory and shoppers looking for deals.

Now, given the economy, I would include a category called Cheap Find of the Day with products under $20. Everyone wants a bargain and my advice always when the economy is down is that there is not a lot of people with a lot of money to spend, but there is always a lot of people with a little money to spend.

One more thing about online marketplaces. Why don’t any of them allow for the creation of wish lists? Yes, I know some will let you mark as favorites but a wish list you can actually send to your husband or bridal shower guests. People don’t always buy right away and bookmarks get forgotten about. Let people make a wish list and then remind them, via email, the same way online retailers remind you when you have left items in your shopping cart. Don’t let buyers forget about you.

 If you sell online, whether independently or through one of these marketplaces, you need to promote yourself beyond what these sites can do for you. There are just too many players so you have to get your own attention. To get my latest marketing ideas (as always I keep my best stuff in my ebooks) that will help you do just that, please check out my online ebook shop.