Another Sunday Marketing Blast with ideas and inspiration for small business owners.

Hot trend … mystery boxes are the hot item on Etsy and eBay.

Top sellers … diamond jewelry is in big demand with millennials, particularly single women. If you sell diamond jewelry, you need to read the De Beers’ Insight Report. One key fact is that millennials account for 60% of the demand for diamond jewelry in the US and almost 80% in China, and there is significant growth of single women buying diamonds for themselves.

Marketing tip … step up your video marketing. ImpactBND states that 70% of consumers say that they have shared a brand’s video, 72% of businesses say video has improved their conversion rate, and 52% of consumers say that watching product videos makes them more confident in online purchase decisions.

retail-marketing-ideasSales channels …  retail is not dead, just youth-oriented. According to a recent survey by Bronto, 98 percent of Gen Zers (born 1995 and later) shop in stores at least once per week, compared to 56 percent of millennials, 44 percent of Gen Xers and 27 percent of baby boomers.

Must read … be sure to read my article 6 Easy Ways to Keep Customers Coming Back to Your Retail Store.

Must read … wondering where to sell online. Read my newly updated post, 50+ online selling sites and marketplaces.

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©2019 Gail Oliver. All rights reserved.