7 Small Business Saturday Marketing Ideas for Your Online Business

by Gail Oliver, Small Business Consultant

Small Business Saturday is where consumers are encouraged to buy from local businesses, particularly for their holiday shopping. It is an initiative that was started by American Express back in 2010, and it always takes place on the Saturday after the Black Friday shopping day (which is the day after the US Thanksgiving holiday).

Now, while online businesses benefit from Cyber Monday two days later, your online business can still take advantage of Small Business Saturday with these easy marketing ideas.

Small-business-saturday-marketing-ideas

7 Marketing Ideas for Small Business Saturday

  1. If you sell on a marketplace like Etsy or Storenvy make sure you have entered your city in your profile if you haven’t already, as customers can search for shops this way. You will also want to put it in your shop title and shop description, if only for Small Business Saturday. For your regular website, this is a good opportunity to mention your city somewhere in your title tag and home page, again, if only for Small Business Saturday (see next point on this as well).
  2. Add the keywords “small business saturday” with your city at the end, to your website’s keywords as this is a popular search phrase on Google. For example, “small business saturday nyc”.
  3. Email the editor of your local newspaper (do it this week or you’ll be too late!) asking if they are planning any articles on local companies offering specials for Small Business Saturday and mention a special you will be offering (make it worthwhile, like 30% off today only). Even better, ask if they will consider doing a separate article focusing on local businesses selling online. Can’t hurt to put the idea in their head.
  4. Offer a special just for customers from your city. For example, you could offer, “Today we are offering 30% off for customers in the Boston area, in support of Small Business Saturday”.
  5. Pair up with a few other online vendors in your city who sell complimentary (but not competing) products and ask that they mention you on their website/online shop if you mention them on yours. Kind of like a blog roll of local shops to check out on Small Business Saturday. Again, you only have to keep this on your site for the week prior to, and the days after Small Business Saturday.
  6. Send off some Tweets using the #hash tags #SmallBusinessSaturday, #SmallBizSaturday #ShopSmall and #SmallBizSat, but add your city at the end to get to your local market i.e. #SmallBusinessSaturdayBoston (make sure your Twitter profile lists your city and change your Twitter Trends box to see what is trending in your city). Also, retweet the tweets of other businesses in your city and they may return the favor.
  7. Make sure you have a profile on Yelp, Google Places and Yahoo Local. These listings are free and they help you to show up in local search results. In the case of Yelp, add a photo/image of any special you are offering for Small Business Saturday.

Take advantage of this amazing once-a-year marketing opportunity to reach your local market. There are also a variety of free marketing resources and other ideas available at American Express’ Shop Small Website.

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6 Easy Marketing Ideas for Small Business Saturday

by G.B. Oliver

Small-business-saturday-marketing-ideasSaturday November 30th is Small Business Saturday where consumers are encouraged to buy from local businesses. It was an initiative started by American Express and it always takes place on the Saturday after Black Friday (which is the day after the US Thanksgiving holiday).

Now, while online businesses benefit from Cyber Monday two days later, you can still take advantage of Small Business Saturday with your local market even if you only sell online, with these easy marketing ideas.

Continue reading “6 Easy Marketing Ideas for Small Business Saturday”

5 Marketing Ideas for Small Business Saturday

by G.B. Oliver

Saturday November 24th is Small Business Saturday where consumers are encouraged to buy from small local businesses. It was an initiative started by American Express and it always takes place on the Saturday after Black Friday (which is the day after the US Thanksgiving holiday).

marketing ideas small business saturday

Now, while online businesses benefit from Cyber Monday two days later, you can still take advantage of Small Business Saturday with your local market even if you only sell online.

How Online Shops Can Take Advantage of Small Business Saturday

5 Marketing Ideas to Try:

1. If you sell on a site like Etsy or Artfire make sure you have entered your city and state/province in your profile if you haven’t already, as customers can search for shops this way. Maybe even put it in your shop title and description, if just for this Saturday. For your regular website, this is a good opportunity to mention your city somewhere on your main page, again, if only for Small Business Saturday. It reminds visitors as well.

2. Email the editor of your local newspaper (do it this week or you’ll be too late!) asking if there are doing any articles on local companies offering specials for Small Business Saturday and mention a special you will be offering (make it worthwhile, like 30% off today only). Even better if they will consider doing a separate article just on local businesses selling online. Can’t hurt to put the idea in their head!

3. Offer a special just for customers from your city. For example, “Today we are offering 25% off for everyone, and 30% off for customers in the Boston area in support of the Small Business Saturday initiative”.

4. Pair up with a few other online vendors in your city who sell complimentary (but not competing) products and ask that they mention you on their website/online shop if you mention them on yours. Kind of like a blog roll of local shops to check out on Small Business Saturday. Again, you only have to keep this on your site for the week prior to, and the day after Small Business Saturday.

5. And of course fire off some Tweets using the #hash tags #SmallBusinessSaturday, #SmallBizSaturday and #SmallBizSat are the most popular ones, but add your city at the end to get to your local market i.e. #SmallBusinessSaturdayBoston (make sure your Twitter profile lists your city).

 If you think I give good advice on my blog, then you should know that I save the best ideas for getting attention in my E-books, available HERE.