Content Ideas for a Blog for an Online Shop

ASK GAIL: ANSWERING YOUR SMALL BUSINESS QUESTIONS

ASKgail

Hi Gail,

I’ve been making a lot of changes to my business and feel that quality content on my new website is needed in order to be found in searches. Honestly, I’m a little confused by it. I understand quality content from a bloggers point of view but for an e-commerce site, I’m not sure what to put on there that is going to get me found in searches where people will be looking to buy my products. My main focus is to promote my Smoosh Boxes right now. 

Thanks!

Brittany 

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Hi Brittany,
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Good question. Yes, bloggers whose blog is their actual business is much different from a blog for an online shop. Since you are targeting dog owners, and your new product is a monthly subscription box service, there is a variety of content you can post that your potential customers will be searching on. Then, as a result, they will hopefully stumble upon your online shop via your blog posts.
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Here are some ideas for content that I think your target market is searching for, based on using Google’s auto-complete feature. You start by typing in “dogs”, “French bulldogs”, “dog lovers” etc., and see what longer search phrases come up. This is a good way to determine potential blog titles and content.
  • 15 Christmas Gift Ideas for Dog Lovers
  • 5 Awesome Monthly Subscription Boxes for Pet Owners
  • 8 Boston Terrier Puppy Training Tips
  • 20 Male Dog Names & Their Meaning
  • 12 Non-Shedding Dog Breeds
  • 10 of the Cutest Puppy Videos on YouTube

You do not always have to write original content, you can curate content as long as you give credit. Now, because you are primarily an e-commerce site and not a blogger by trade, you just have to post once a week. You may want to make it on #WoofWednesday.

Best of luck!

Gail

Just 3 More Things to Do…

Thanks for your support!

© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.

Tuesday’s Ask Gail: Does My Business Need to Be on Every Social Media Site?

ASK GAIL: ANSWERING YOUR SMALL BUSINESS QUESTIONS

ASKgail

 

Dear Gail,

I find social media overwhelming. How often do I need to be on, and do I need to be on every social media site?

Sincerely,

Frustrated Business Owner

This question (from a small business owner who asked to remain anonymous) is one I get asked a lot. If you are a one or two-person business, no, you don’t have to be on every social media site, just the ones that your target market frequents the most, and the ones that are generating the most sales for you.

Now, it is important to note that I say sales, not traffic. I have certain social media sites that bring me a lot of traffic, but not necessary new customers because the typical small business person who frequents this social media site (I won’t name the site) seems to just be looking for free advice and is not looking to really invest in their business. My customers are actually found more through the social media sites that don’t bring me the most traffic. I know this because I will see the customer first show up in my follower list for this social media site, then they approach me about my services.

Look at it logically. If a social media site is bringing you 5,000 visitors a month, for example, but you are still getting very few sales, then I would say that this social media site is not effective for you. Don’t be lured in just by high traffic numbers; you want customers not visitors.

There are also certain demographics that frequent certain sites. Be sure to read my post, Which Social Media Site To Use For Your Business.

As for how long to be on social media each day, I would definitely invest 1 to 2 hours if you can, and use some of the automated social media scheduling programs like HootSuite to make your life easier.

Remember, I do offer a Social Media Plan that will help you maximize your exposure and stay organized.

Gail

Every Tuesday I answer your questions, so send one to attentiongetting@gmail.com or fill in the form below: