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I took a look at the new product arrivals from some of the major online retailers, and I noticed several themes emerging that smaller online shops may want to consider when designing their products for this year.
While owls and birds will still be popular in home decor and jewelry, a new trend that seems to be popping up is African wildlife, such as giraffes, tigers and cheetahs. 2013 is also the year of the snake, so that may influence design as well (and if you want to get a start on 2014, when the next Hobbit movie comes out in December, I imagine dragons will be big!).
Neon is back is a big way, for both home, jewelry and fashion, but many designers are also mixing neon with black, grey and navy so it is not too strong a statement. Pastel colors such as mint are also popular. Pantone’s color of the year for 2013 is Emerald Green, so expect to see it in various hues (check out this blog editorial to see what I mean).
Geometric shapes (including individual chevrons, a trend from last year), twigs, branches, horns, tusks, skulls and lots of spikes (50 Shades of Grey influence, maybe) seem to be popular jewelry trends. Choker and bib necklaces continue to be current. Traditional hoop earrings do not appear to be that trendy, but rather smaller stud earrings or large dangle earrings.
Keep Calm and Carry On has inspired lots of word art with everyone looking for that next trendy, inspirational saying. Vintage fonts are popular in art as well, along with vintage travel posters. A lot of photography art seems to be taking on a blurry trend, or black and white with small washes of color here and there. Artistic animal heads on walls continue to find new creative ways.
Chevrons, ombre (fading from one color to the next), trellis patterns are all still popular. New pattern trends seem to be polka dots, houndstooth and global bazaar/moroccan prints.
Expect lots of accents of metal studs, metal plates and shimmery gold and silver in both home decor, jewelry and fashion. Stylish household objects in ceramic will also be really popular in 2013.
Kids’ Product Trends
Neon is also a big trend for both kids fashion and room decor, as is Parisian themes and sequins. Ceramic accents, banners for bedrooms, and everything in a shape whether it is mirrors, rugs, lamps, bookends or clocks. Another hot fashion trend for kids is moccasins.
FINAL WORD: Why should you care about trends? Because trends get editorial, which means you have a better chance with product submissions to the media if your products are current. It doesn’t mean your whole shop has to be trendy, just one piece will do.