Small Biz Success Tips – Since 2012

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The Real Way to Get People to Follow Your Small Business on Social Media

how to get people to follow you on social mediaWant to know how to get people to follow you on social media?

Every time I visit any type of website, I often see the typical call to action, “Follow Us on Social Media“, but I often wonder, why would I?

It is not enough to ask people to follow you on social media, you have to give them an incentive to do so.

Discount for the Initial Follow

For example, a lot of companies will offer a special discount for “liking” their page on Facebook.

“Like us on Facebook and get 10% off your first order”. 

Consider broadening this and say, “Like us on all of our social media and get 30% off your first order!”.

Tell Them What They Can Expect

Besides offers, how about giving visitors insight into the type of content you will be posting on social media to peak their interest. So, if you are a realtor, maybe you want to say:

“Follow us on social media to get new listings as soon as they are available as well as hear about unique investment property opportunities.”

But the content doesn’t always have to relate back to what you sell. A lot of businesses have had success posting a photo of the sunrise of the day, or inspirational quote of the day or cute dog pix of the day – content that tends to appeal to everyone that never gets old.

You can also post practical content that the busy person would find useful, such as What to Make for Dinner Tonight or Online Sales to Shop This Weekend or Our Home Renovation Tip of the Day – generalized, helpful, time-saving information that people become reliant upon.

How to get people to follow you on social media

Post Different Content on Different Social Media Sites

If you are posting the same content on all of your social media, people may not want to follow you on each. But if you only offer certain content on certain sites, that helps to get people to follow you everywhere. Maybe contests are only available to your Instagram followers or you only announce exclusive one-day sales or flash sales on Twitter.

So re-look at your social media call to action. Would you follow you?

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.how to get people to follow you on social media

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

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© Gail Oliver. All rights reserved. How to Get People to Follow You on Social Media. 

 

How Your Small Business Can Get Big Attention on Social Media

Need ideas for getting attention on social media?

There is a reason Oreo cookies has over 35 million followers on Facebook. They take advantage of what is trending on social media to get themselves seen by millions (a suggestion I have made many times on this blog).

For example, here are some of their best posts from the last two weeks, capitalizing on the Sochi Olympics trending big on Facebook, Twitter and Instagram.

getting attention on social media

They are not blatantly promoting their product. They are using their product to comment on what is going on in pop culture in an entertaining way.

Now, obviously as a small business you can’t afford an in-house graphic artist to conceive a new idea for you every day. But every once in a while try posting a really creative graphic that ties your product or service in with something that is trending, and it may get you widely circulated on social media.

Upcoming Events That Will Be Trending on Social Media:
  • Paris Fashion Week (February 25)
  • Academy Awards (March 2)
  • Mardi Gras/Fat Tuesday (March 4)
  • International Women’s Day (March 8)
  • March Madness (March 18)
  • First day of Spring (March 21)
  • Passover (April 14)
  • Easter (April 20)
  • Earth Day (April 22)

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.small business seo

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

More SEO Articles

 

 

© 2014 Gail Oliver. All rights reserved. Getting Attention on Social Media