Top Searches on Social Media Thanksgiving Week

by Gail Oliver, Online Marketing Consultant

Thanksgiving is a very big week on social media in the United States. If you are using social media to promote your online shop, remember, you do not always want to just post your products. It is really not the best way to get seen. Instead, you want to post content people on social media are looking for or care about, to inadvertently get your shop noticed.

top-searches-on-social-media-thanksgiving-week

Here is the type of content people are currently searching on and will for the next few days (BEFORE Black Friday hits) on the various social media sites, as well as on Google and Yahoo. Use this information wisely when thinking about what to post from now until Thursday:

Top Facebook Searches

  • Thanksgiving pictures
  • Thanksgiving quotes

Top Pinterest Searches

  • Thanksgiving recipes
  • Thanksgiving decorations
  • Thanksgiving desserts
  • Thanksgiving crafts

Top Twitter Searches

  • #ThanksgivingWeek
  • #ThanksgivingCountdown
  • #ThanksgivingFootball
  • #ThanksgivingDayParade

Top Instagram Searches

(Instagram will be most active on the day before and the day of)

  • #ThanksgivingEve
  • #ThanksgivingDinner
  • #ThanksgivingSelfie
  • #Thanksgiving2016

Top YouTube Searches

  • Thanksgiving songs
  • Thanksgiving music
  • Thanksgiving turkey

Top Google Searches

  • Thanksgiving football 2016
  • Thanksgiving food
  • Macys Thanksgiving Day parade
  • The First Thanksgiving
  • Thanksgiving games
  • Thanksgiving side dishes
  • How to cook a turkey

Top Yahoo Searches

As a little bonus, I thought I would mention that Yahoo has added a daily Holiday Search List. Here is what people are searching for today (it changes hourly):

  • Ski bags
  • Christmas tablecloths
  • Pandora bracelets
  • Star Wars gifts
  • Exercise equipment
  • Wireless speakers
  • Personalized aprons

So try to engage on social media over the next few days, rather than just sell, and see if it helps your Black Friday sales. Happy Holidays!

december-etsy-calendar-coverMy December Marketing Plan for Etsy Shops is on sale now. If you are having trouble driving traffic and promoting your Etsy shop, this easy to follow plan (includes a social media to do list) is for you!

© 2016 Gail Oliver. All rights reserved.

13 Things to Post to Social Media This Weekend

by Gail Oliver, Online Marketing Consultant

13 things to post to social media this weekend

There is lots going on this holiday weekend, so if you wish to get your business seen on social media in the next few days, this is the type of content you need to post that will likely get share.:

What to Post to Social Media This Weekend

  1. Red, White and Blue Recipes
  2. List of Best Summer Festivals in (pick a city, state or country)
  3. Favorite Steven Spielberg Movies (the BFG comes out tomorrow)
  4. Favorite Roald Dahl Books (the BFG is his book)
  5. Amazing Fourth of July Fireworks PhotosBest Online Sales this Weekend
  6. Best Beach Reads Summer 2016
  7. Cool Facts about Canada (July 1st is Canada Day)
  8. Hottest Soccer Players from UEFA Euro 2016
  9. Favorite Country Music Lyric (for #NationalCountryMusicDay July 4th)
  10. Stylish Wimbledon Fashion
  11. The Coolest Celebrity Fourth of July Style
  12. Best Moments from Game of Thrones Episode 11

© 2016 Gail Oliver. All rights reserved.

My Marketing Tips for the Week of March 15th – Social Media Edition

by Gail Oliver, Online Marketing Consultant

I thought I would focus on social media this week, so here are some things to know that will help your online business.

marketing tips online store

Social Media “Buy” Buttons

If you sell online using Shopify or Big Commerce, are you using the “buy” button option when posting to Twitter and Pinterest? It’s an effective way to drive more sales because there is less click through to purchase, plus for now, the social media platforms are not taking a cut of sales. There are some limitations, however. The buy options are only available for US shops (for now), and buyable pins are only available on Apple devices.

Twitter Marketing 

If you are on Twitter and want to stay up to date on what will be trending as well as want ideas on how to maximize your exposure there, follow Twitter’s marketing feed @TwitterAds for daily ideas.

Facebook Marketing 

Your Business Story is a a free tool from Facebook that allows you to create a short video celebrating what your business brings to the world. You can then post the video to your Facebook page, as well as boost the post to get seen by new Facebook followers.

Instagram Marketing

Still trying to figure out Instagram? Why not take a FREE course from Instagram themselves and sign up for their Brand Building on Instagram webinar on March 17th.

Trending This Week

Below is what will be hot on social media this week:

  • March 16 – #WednesdayWant
  • March 17 – St Patricks Day, #MarchMadness
  • March 18 – #FridayReads, #MarchMadness, #Allegiant
  • March 19 – #EarthHour, #NationalLetsLaughDay, #MarchMadness
  • March 20 – #NationalProposalDay, #MarchMadness, First Day of Spring
  • March 21 – #NationalFragranceDay
  • March 22 – #TuesdayTip

Be sure to follow all of my blog posts on Pinterest. Feel free to like and repin to your boards!

© 2016 Gail Oliver. All rights reserved.

Ideas for Additional Content To Post on Facebook

ASK GAIL: ANSWERING YOUR SMALL BUSINESS QUESTIONS

ASKgail

Hi Gail

I’m the owner and designer of a one-of-a-kind handbag and jewelry boutique. I think the three social media platforms I should be on are Instagram, Twitter and Facebook. Facebook is the one that’s stumping me. I don’t want to simply copy + paste across platforms but I’m not sure what additional content I could put on Facebook. I was thinking of making a FB community, because people who buy one-of-a-kind items value exclusivity and may want their own special place to connect. What do you think?

Teneasha

TeespoonBoutique.com

Hi Teneasha,

In terms of a Facebook community page, they are topical in nature so you could start one about a topic such as one-of-a-kind handbags and jewelry. While it is a great way to reach women who indicate a love for fashion in their Facebook profile (because Facebook links community pages from these fields) they are not typically maintained by one person. In fact, if your community page becomes too popular, Facebook then takes over the administration of it. However, if you were the original creator of a successful community page, this is something that gives you some industry credentials.

Now, just in terms of what to post on a community page or your business Facebook page in general, I agree, you should not just post the same content from one social media site to another. The key is to always think about what it is that your customers are interested in and what types of content does well on which sites.

For you, the next few weeks pose a great opportunity because it is New York Fashion Week, followed by all of the international fashion shows, so they will all be trending quite a bit on social media. Therefore, you could repost the best articles from each fashion week, specifically those that focus on handbags and jewelry. Quotes also do really well on Facebook, so post funny or silly quotes that have to do with fashion. Trivia is popular on Facebook, so you can post multiple choice questions about famous designers. Lists also do well, so your list of your 5 favorite style blogs or Instagram accounts. Celebrity articles tend to get liked and shared, so post photo exposés on the purses carried by a certain celebrity each week. Throwback Thursday always trends, therefore you could post images of purses and jewelry from another era.

Good luck!

Better You Go…

Thanks for your support!

 

© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.

Tuesday’s Ask Gail: Does My Business Need to Be on Every Social Media Site?

ASK GAIL: ANSWERING YOUR SMALL BUSINESS QUESTIONS

ASKgail

 

Dear Gail,

I find social media overwhelming. How often do I need to be on, and do I need to be on every social media site?

Sincerely,

Frustrated Business Owner

This question (from a small business owner who asked to remain anonymous) is one I get asked a lot. If you are a one or two-person business, no, you don’t have to be on every social media site, just the ones that your target market frequents the most, and the ones that are generating the most sales for you.

Now, it is important to note that I say sales, not traffic. I have certain social media sites that bring me a lot of traffic, but not necessary new customers because the typical small business person who frequents this social media site (I won’t name the site) seems to just be looking for free advice and is not looking to really invest in their business. My customers are actually found more through the social media sites that don’t bring me the most traffic. I know this because I will see the customer first show up in my follower list for this social media site, then they approach me about my services.

Look at it logically. If a social media site is bringing you 5,000 visitors a month, for example, but you are still getting very few sales, then I would say that this social media site is not effective for you. Don’t be lured in just by high traffic numbers; you want customers not visitors.

There are also certain demographics that frequent certain sites. Be sure to read my post, Which Social Media Site To Use For Your Business.

As for how long to be on social media each day, I would definitely invest 1 to 2 hours if you can, and use some of the automated social media scheduling programs like HootSuite to make your life easier.

Remember, I do offer a Social Media Plan that will help you maximize your exposure and stay organized.

Gail

Every Tuesday I answer your questions, so send one to attentiongetting@gmail.com or fill in the form below:

 

4 Easy Tips to Help Your Business Succeed on Social Media

by Gail Oliver, Online Small Business Consultant

Social media is all about interaction. So, if you are a business on social media here are four easy ways to make sure you are maximizing your presence there and reaching more customers:

BUSINESS TIPS SOCIAL MEDIA

  1. Respond to Comments – On Facebook, Instagram and Twitter you can reply to comments on your posts, photos, tweets, etc., and you should, especially if someone has asked you a question. I know I can forget to do this too, so make a point of setting aside a half hour at the end of the day and go through your notifications and make sure that you respond to every comment as well as if people have even mentioned you on their social media site. If people have retweeted your tweets, say thank you and/or return the favor. You never want to look inactive or that you don’t care, so take the time to respond.
  2. Comment, Like & Share – How good are you are taking the time to comment, like and share on the social media posts that appear in your feed? When you comment, like or share someone’s Facebook post, your name is now seen by their followers. I have actually had people tell me they found me on Facebook based on a comment I made on another site’s Facebook page. Plus, a lot of the time when people see that you liked, shared and/or commented on their content, they will return the favor.
  3. Follow Back – Again, take that half an hour everyday and go through your list of new followers and make sure to follow back. Now, I am not saying you have to follow everyone who follows you because sometimes you will have people follow you that are spammers or maybe not appropriate content, so use your discretion, but if they look like a potential customer, a potential business alliance or someone in the media, follow back.
  4. Analyze What You Are Posting & When – Take some time at the end of the week to go through your social media posts and see which content was the most popular. What was liked the most, commented on the most, shared the most? Now try to analyze if it is the actual content and/or was it a particular day that was popular, or a particular time of day? Both Pinterest and Twitter have pretty good analytics at the ready for you. For Twitter, click on your avatar in the upper right hand corner (for Pinterest, it is the gear icon) and then go to “Analytics” on the menu. You want to stick with the content that is working for you, and then schedule it for the days and times that seem to offer the best chance of sharing.

If you are on social media today expect to see #Disneyland60 trending as it is their 60th anniversary and on Sunday it is #NationalIceCream Day (both are tips I gave in my July Marketing Calendar).

Have a great weekend … Gail 

Marketing I Love: 2 Favs of the Week

by Gail Oliver, Online Marketing Consultant

I am always on the lookout for great marketing, so here are a couple of tactics I noticed this week that I hope will inspire your business.

Fav Instagram Account of the Week: Play-doh

Screen shot 2015-04-14 at 1.04.13 PM

I love what Play-doh is doing on Instagram. A lot of shops who use my monthly Marketing Calendar or have read my Ebooks, know that one of the keys to success on social media is taking advantage of what is trending. Play-doh is using its product, but in a playful way, to capitalize on key pop culture events. Look closely and you will see a white dog in honor of the premiere of Games of Thrones that night or an image for the first day of major league baseball or an image to announce the start of April. They find a clever way to capitalize on these trending hash tags.

Fav Promo of the Week: Lands End

Screen shot 2015-04-14 at 1.26.37 PM

Lands End is taking advantage of Mother’s Day by asking its Instagram followers to tell them who in their life is an all around amazing woman, include the hashtag #sheis, and they have a chance to win a gift tote plus their picture could be part of their Mother’s Day page. This is a good way to spark a discussion on social media, get your own hash tag trending and get more comments on your Instagram page.

My New Ebooks are Here!

booksI am very proud of my new ebooks as I have packed them with my very best advice, tactics, tips and secrets for publicity, social media, promotions and more. You will not be disappointed! Available at my Selz Ebook Shop.