My Marketing Tips for the Week of March 22nd – Etsy Shop Tips

by Gail Oliver, Online Marketing Consultant

I have been working with Etsy sellers for a few years now, from some of the top sellers to shops just starting out. I even have my own shop there. So if you are one of the 1.6 million people now selling on this popular marketplace, here are a few Etsy shop tips that might help you out.

etsy shop tips

Etsy Shop Tip #1

Etsy has just changed their shop format, now allowing 15 shop sections instead of 10. This is a good update because the more shop sections you can have, the more specific you can get with their titles and hopefully get more targeted search results. Google reads your individual shop section pages the same way it reads a home page with the shop section title taking the same relevance as a title tag on a home page. For example, if you have a shop section entitled, “Gold Initial Necklaces” and then you have 30 listings in that section that have the words “gold initial necklace” in the title (or synonyms such as “letter” “monogram” etc.), then your shop section page now has a very good chance of coming up first in Google results when someone searches on the phrase “gold initial necklaces” because it is repeated on one page so many times.

Etsy Shop Tip #2

If you go to the bottom of the Etsy home page, under “Discover and Shop”, you will see a heading entitled, “Tastemakers“. These are the Etsy pages for various publications, blogs and the like. I recommend following all the Etsy pages shown here because they may possibly take notice of your shop (they get a notification that you are following them) with the hope that they may add one of your products to their curated lists. You also want to be known by the people managing these Etsy pages because from time to time, certain “tastemakers” are asked to write a post for the Etsy blog highlighting their favorites and these “tastemakers” tend to also share these posts with their blog readers.

Etsy Shop Tip #3

Are you following Etsy on all of their social media pages – Facebook, Twitter, Instagram and Pinterest? Make a habit of regularly commenting on their posts (always something nice). It is a good way to get your shop name in front of their social media managers who pick the Etsy products that they profile daily on these pages.

Trending This Week

Below is what will be popular on social media this week as well as some other popular hash tags you may want to try:

  • March 22 – #TuesdayTrivia, #TravelTuesday
  • March 23 – #NationalPuppyDay, #WomanCrushWednesday
  • March 24 – #Sweet16, #ThursdayThoughts
  • March 25 – Good Friday, #BatmanvSuperman, #Sweet16
  • March 26 – #EliteEight, #SaturdaySwag
  • March 27 – Easter Sunday, #EasterEgg, #EliteEight
  • March 28 – #NationalBlackForestCake Day, #DWTS, #MotivationMonday

Want more Etsy tips and advice? Get my Etsy Shop Critique!

etsyShopCritique

 

 

 

 

© 2016 Gail Oliver. All rights reserved.