Personal Trainer Marketing Plan

personal trainer marketing plan Need a marketing plan for your personal trainer business?

If you are a personal trainer looking to get more clients, my 12-Month Personal Trainer Marketing Plan is really all you need!

My plan gives you easy, low cost and no cost tactics to do each month focusing on advertising, publicity, content marketing, social media, promotions, email marketing and more.

This plan is all filled in for you so I make it super easy!

There are over 300 tactics split up by months so that the entire year is covered. Here are some examples.

Table of Contents

Personal Trainer Marketing Tactic: Publicity

Email a story idea pitch to various wedding blogs, particularly local ones with your tips on “Easy Ways to Get in Shape for Your Wedding”.

Personal Trainer Marketing Tactic: Advertising

Leave coupons, business cards or flyers for your business on cars parked outside local gyms, yoga studios and fitness events/shows.

Personal Trainer Marketing Tactic: Social Media

Post a 30-day #fitnesschallenge on January 1st for the entire month, challenging followers to do at least 20 minutes of cardio a day, and have followers comment if they completed their challenge today.

Personal Trainer Marketing Plan Tactic: Social Media

Post your workout #playlist and ask followers theirs for #musicmonday.

Personal Trainer Marketing Tactic: Email

Change up your email opt-in incentive to include a free one-page printable workout calendar for the new year clearly labeled with your business name and url, as a frequent reminder.