Storenvy, Another Player in the Online Marketplace

by G.B. Oliver

You know Etsy, Artfire, Lilyshop, Fab, but do you know Storenvy?

Storenvy touts itself as the only store builder and marketplace in one, sort of a Shopify meets Etsy. They allow merchants to create an online storefront, for free, and then uses their social marketplace to reach customers. It is hoping to be the Tumblr for e-commerce. And did I mention it is free?

Storenvy started in 2008, but in the last two years has grown from 2,800 stores to over 43,000.

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The Facts about Storenvy

  • Free – no listing fees, no commissions on sales, no monthly fees (however, on the site they talk about introducing a “Market Revenue Share” in the future, so not sure what that entails).
  • Independence – Here you can have a customized Storefront as well as a Storenvy store, so you have more control over the look and feel of your store.
  • Community – The Storenvy community promotes your products by “envying” them or buying them.
  • Promotion – Products appear on the front page in real-time based on their popularity (“Envys” and purchases).
  • Email Promotion – Storenvy emails their customers regularly with picks based on their likes, previous purchases, etc.
  • Connected – Storefronts include direct hyperlinks to a seller’s website, Pinterest, Wanelo, Tumblr, Facebook and Twitter pages.
  • Social Media – The Storenvy Facebook app gives merchants a free store on their Facebook page.
  • Followers – People can become a “Watcher” of your store. Basically this means they will get instant updates when you add new things to your store.
  • Extras – For $4.99 you can secure your own domain name, and there are fees such as $2.99 to use discount codes, but they do promote your discounts for you.
  • One Checkout – Customers can buy from a variety of stores on the Marketplace and they all appear in one shopping cart and one checkout.

FINAL WORD: I have noticed Storenvy shops starting to pop up here and there in fashion editorial, so they are definitely gaining momentum. As the online marketplace continues to be a billion dollar industry, you will see more players enter the market and eventually it will shake out who stays and who goes. But, as as online seller, the good news is you have a lot of options, and considering this one is free, it is worth investigating.

MalloryHopeDesign_AGMarketing_eBookWhatever marketplace you choose, you still have to promote! My ebooks, Small Business Marketing Ideas That Work! tell you everything you need to do to successfully sell online, whether you are established or just starting out.

© 2013 G.B. Oliver. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.

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