Are Your Keywords Covering All Aspects of the English Language?

by G.B. Oliver

When you are adding tags and keywords to your website, shop, product listings, and so forth, are you considering all variations of the English language?

As you are aware, the English language has slight differences whether you live in the U.S., Canada, the UK, Australia and other English speaking countries. You could be missing out on these areas being potential customers (if you do ship product to these countries) simply because you did include their more commonly used phrases and spellings.

In the UK these are baby rompers or bodysuits, not baby onesies.
In the UK these are baby rompers or bodysuits, not baby onesies.

For example, if you are selling baby onesies, no one in the UK or Australia will be searching for that phrase. Instead they will be searching bodysuit, playsuit, sleepsuit or romper. So, if you want to sell to this international market as well, it couldn’t hurt to add these keywords to your tags.

If you sell pants, no one in the UK and Australia that will looking searching on that word either, (unless they are looking for underwear) but rather, they would be searching the word, trousers.

Words that are different in the U.S. and UK:

  • Overalls are dungarees
  • Toiletry bag is wash bag
  • Swimwear is beachwear
  • Sweater is jumper
  • Backpack is day pack
  • Pillows are cushions
  • Message boards are notice boards
  • Cupcake liners are cupcake cases
  • Cookies are biscuits
  • Underwear is knickers (women’s)
  • Ring bearer is pageboy
  • Stroller is pram or pushchair
  • Crib mobile is cot mobile
  • Diapers are nappies
  • Birdhouse is bird box
  • Sleepwear is nightwear
  • Subway is metro

Not to mention slight spelling differences:

  • Personalized is personalised
  • Jewelry is jewellery
  • Wedding favors are wedding favours
  • Organizer is organiser
  • Color is colour
  • Center is centre
  • Pajamas is pyjamas
  • Gray is grey
  • Mustache is moustache

So simply by adding a few extra keywords that cater to other English markets, this will help expose your products to even more customers.

Want more advice on keywords that will attract your target market? You’ll find that, and hundreds of other innovative ideas, in my marketing guides, Small Business Marketing Ideas That Work! as well as other helpful marketing tools in my Etsy shop.


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© 2013 G.B. Oliver. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.