6 Major Online Retailers Now Selling Indie, Handmade & Vintage Products

by G.B. Oliver

As many people know, the online marketplace Etsy, started a wholesale business in order to get its vendors’ products into more store fronts in addition to their huge online presence. West Elm started this venture with Etsy in 2011, and leading U.S. retailer Nordstrom has now signed on. More than likely this push by major retailers to add “handmade” and artisan items to their stores is due to the resurgence of interest in these types of products.

So it is time your online store explored the opportunities of wholesale?

Major Retailers Offering Products from Independent Artists & Designers:


This major retailer carries a variety of artisan products in its online store, such as art prints from Society6. Society6 is an international artist community and sells artwork from thousands of artists around the world, from prints to t-shirts to iPhone cases. In their beauty section, they carry false eyelashes from Etsy shop, ShimmerTwins.


ShopRuche is a well known online clothing retailer specializing in vintage-style clothes and other goods. They have a section in their online store entitled, “Indie”. Here you will find greeting cards from Etsy shops Completely Gail and Gingiber.


This online retailer offers such unique products that they are a natural fit for indie and handmade goods. In their online shop they have a category called, “Made In Kind” where they sell the designs of various indie fashion designers. Independent artisans, furniture makers and photographers can have their work displayed (and sold) in a gallery type section on Anthropologie called, “Featured Artists”.

But it is not just the handmade market that online retailers on jumping on either. Online marketplaces are also known for their vintage goods.

Major Online Retailers Selling Vintage Finds:


This popular online retailer of clothing and housewares has added a “members only” section entitled Vintage, where they sell retro clothing and decor finds they have acquired from various flea markets and vendors, which works well with their own brand.


The Boho clothing retailer has also seen the value in vintage, offering a vintage section with everything from college clothing to leather jackets to concert t-shirts to jewelry and housewares (it should be noted that Urban Outfitters, Anthropologie and Free People are owned by the same company).


This large UK retailer combines the best of the above. In addition to carrying their own clothing brand and other popular brands, they offer a marketplace where indie designers and vintage vendors can sell. You can list/sell individual items or open up a boutique.

FINAL WORD: So, as you can see, the wholesale market is opening up for independent artists, artisans, designers and the like. If running an online shop isn’t your thing and you really just want to create, wholesale may be a better opportunity for you to explore.

Have You Heard About My New Marketing Ebooks?


If you are selling your own creations, my marketing secrets will help you find success online! Please see my ebooks, Small Business Marketing Ideas That Work!, plus find other helpful marketing tools in my Etsy shop.

PLEASE Tweet, Post to Facebook, Stumble, PIN & more this post using the SHARE button below. Thanks!

PLEASE LIKE this post using the button below and follow my RSS feed to know when new articles are posted.

© 2013 G.B. Oliver. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.

1 thought on “6 Major Online Retailers Now Selling Indie, Handmade & Vintage Products”

  1. Way cool! Some very valid points! I appreciate you penning this
    post and also the rest of the site is also very good.

Comments are closed.