Product Photography I Love – March 2013

by G.B. Oliver

I love great photography. It really does help sell a product. Here are some favorites I found, and I will explain (in case it’s not obvious) what works that makes this a photo that sells.

Beauty Products


Why It Works: I love this product shot by Crabtree & Evelyn for many reasons. One, I think by including the oranges in the shot, it really does convey that you will find them in the product. Two, I love how they positioned the bottles on this white washed table, making it feel like a very natural, fresh product. Finally, grouping all four products together really does help upsell, making you want the whole set.


Vintage Products


Why It Works: The vintage shop, Dreamy  Whites, does an amazing job of shooting their vintage finds with magazine quality photos. The soft lighting makes the vintage product feel like it will fit into any type of home today. Showing the product in use is always a good idea. If you just saw a photo of this basket on its own, empty, would you be as inclined to want it?




Pet Products


Why It Works: This is a great product shot from a company called Kurgo selling on HSN. You can never go wrong showing a cute dog, and this one is a great model. Again, showing the product in action helps me visualize it in my own car and with my own sized dog. And they make it look just too adorable to pass up.


Paper Products


Why It Works: Invitation company, Luscious Verde, shows various aspects of the design in one photo, really highlighting nice details you might have otherwise missed. Doing a collage is a great way to ensure the customer see all the features and benefits.



FINAL WORD: Photos really can sell a product if you use them to highlight use, need unique features. Plus, with today’s image-hungry online environment, top quality photos are more likely to be “pinned” and “liked” helping your products to go viral.

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© 2013 G.B. Oliver. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.