Product Copy I Love – C. Wonder

by Gail Oliver, Marketing Consultant

I have written about many online retailers who write effective product copy such as ModCloth and Williams-Sonoma. Well-written descriptions help create a need for your product and answers any questions your visitor may have that could have prevented a purchase.

C. Wonder is an online retailer selling women’s fashion, jewelry and home decor accessories and they write very effective product descriptions. Here are some examples:

Eyelet Cotton Tunic

“Easy, breezy and as feminine a tunic top as they come, our eyelet cotton topper is sure to take you from many a backyard barbecue to graduation dinner. We love its classic, straight sleeves paired with hints of color along the neckline that give it a modern edge. Make it beachside friendly with flat sandals or a bit more uptown with sky-high sandals or wedge espadrilles.”

Why It Works

They not only describe the garment in detail so you know exactly what you are getting, but they tell you where to wear it, and how to wear it.

Double Wrap Leather Chain Bracelet

“The mix of leather woven through a shiny gold link chain symbolizes an ode to luxury that is forever in style. Our spin on the iconic look includes a thick, signature toggle closure and deeply pigmented leather. The bold statement of a double wrap bracelet expresses an effortlessly chic style, whether its nestled in a monochromatic lineup of bracelets or single-handedly adding pizzazz to your favorite watch and ring. You’ll quickly fall in love with the feel and look of a must-have classic.”

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Why It Works

By using words like “forever in style” and “must-have classic” they are telling the buyer this is a piece you will have the rest of your life as it will never go out of style. So you are definitely getting long lasting value for your money, which most women want when investing in jewelry.

Monkey Rectangular Ceramic Plate

“Exhilarated by the experience of traveling the world, our design team translated iconic animal imagery and rich history from around the globe into a beautiful home accent. Our decorative porcelain plate portrays a playful monkey in traditional bejeweled dress, framed in a charming scroll ikat border with golden trim. Perfect for holding light snacks or hanging on your walls!”

Why It Works

When I saw this plate, I thought it was interesting but didn’t think I had a need. But after reading words like “exotic” and “around the globe” I felt like I would be getting a unique treasure for my home. Plus, I never thought about hanging it on a wall.

Be sure to share! Until next time… Gail 

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© 2013 G.B. Oliver. All rights reserved.

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.

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