What is the best social media site for what you sell?
There are so many social media sites available right now, that to try and be on all of them effectively is a huge endeavor for a small business. But the truth is not all social media is right for all types of products.
The Most Popular Social Media Sites
These are the most popular social media platforms in general, based on the number of searches each month on Google:
- Facebook – 185 million searches each month.
- YouTube – 151 million searches each month.
- Instagram – 20 million searches each month.
- Twitter – 11 million searches each month.
- Pinterest – 9 million searches each month.
- Tiktok – 2 million searches each month.
Now, I was curious to see which social media people are using to search for which types of products, so you can find the one that is right for your business.
Best Social Media for What You Sell
- Fashion – Instagram is the clear winner here, although Instagram is on the rise. Six times as many people search for fashion on Tumblr as they on do Pinterest, the next most popular social media.
- Wedding – Pinterest completely dominates this category, with no other social media really coming close.
- Vintage – Facebook is the leader here, with really no other social media even showing promise.
- Art – Again, Instagram dominates the searches for art.
- Beauty – Makeup is searched highly on Tiktok and YouTube, mainly through tutorials.
- Kids – Pinterest was the winner here, as moms love it.
- Geek – If you sell gadgets and geekery, “geek” is searched more on YouTube than any other social media.
It might be helpful to note that products are not really being searched for on Twitter. Instead, Twitter searches tend to be primarily focused on news events or pop culture. Also, #hash tags (a great way to search by keyword) are typically only used on Twitter, Tumblr and Instagram, slightly used on YouTube and Pinterest and not at all on Facebook.
FINAL WORD: Because social media is time consuming, you would be best to only spend your efforts on the ones your target market is using.
About Me
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© 2013 Gail Oliver. All rights reserved. Best Social Media for What You Sell
Reblogged this on The Tiny Bee Blog and commented:
I found this great article to help you decide which social media is best for the products you sell. I’m signing myself up for a tumblr tonight! Thanks G.B.