Small Biz Success Tips – Since 2012

Is Your Online Shop Taking Advantage of the Summer Rush?

online summer salesHow are your online summer sales?

When looking at the top retailers online, I noticed one reoccurring theme that you may want to add to your shop – and it is “Summer“. Every major store right now is promoting summer items, sales, and more, and you should jump on board as well.

Most Popular Summer Headlines

This is a way to connect with visitors to your shop as to what their needs are right now. It is also an opportunity to get into editorial (more immediate media like blogs and newspapers) as these are the types of articles they are writing about, not to mention capitalizing on any trending summer hash tags or themes on social media.

Even looking at the HARO (Help a Reporter Out) requests today, I saw the summer themes consistently popping up in editorial requests:

  • Looking for Five Great Travel Products
  • Makeup tips for an Outdoor Wedding
  • Beach Makeup Tips
  • Keeping Your Party Business Afloat This Summer
  • Products to Turn Your Home into a Relaxing Seaside Retreat
  • Adorable Swimsuits for Little Girls
  • Best Beach Bags for Summer
  • Family Vacation Saving Tips

So take a look at your shop and see if you can categorize your products into one of these summer trends, to take advantage of the next several weeks of seasonal buying habits.

Other Summer Trendsonline summer sales

  • Fourth of July
  • Vacations
  • Festivals
  • Beach
  • Fireworks
  • Barbecues
  • End of School
  • Weddings
  • Swimsuits

Exploit the summer trend by offering your own summer sale, change-up your landing page with a summer theme, bring to the forefront items that are in this vein, and tailor your social media postings to fall in line with the trend as well.

FINAL WORD: It is important to make sure that your online store is always in step with what buyers’ current needs are to avoid seasonal slowdowns. Marketing is all about taking advantage of the latest opportunities and finding a way to apply them to your business.

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.online summer sales

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

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© 2013 Gail Oliver. All rights reserved. Online Summer Sales.

1 Comment

  1. Leanne Stock

    Thank you, I read all your posts and apply them if applicable. Later I may have you look over my popular listings and reword them, writing engaging descriptions is not my forte. Leanne

    Sent from my iPad