I have always believed that Twitter is better for business to business selling, just because it appears that it is other businesses using it to reach end users, more so than end users using it for search.
However, since I still see small businesses tweeting their products, I thought I would offer some tips to you make your tweets more attention getting.
Use Trending Hashtags in Your Tweets
Trending hash tags appear at the side of your Twitter page and people will click on them, so it is an opportunity to get seen by a lot of people, if only for a few seconds. For example, “Halloween” has been trending for the last few weeks, so even if you don’t have a product that is Halloween-specific, tweet about Halloween just on the chance people will see your shop name. Also, make a note to tweet on certain hash tag days if it pertains to what you sell. Food products would do well on #TastyTuesday, wedding products and services on #WeddingWednesday and fashion on #FashionFriday. But don’t overdo the hash tags, just one or two is plenty.
Make Your Avatar Stand Out
If I am scrolling through tweets, I have to say that avatars that are really colorful tend to catch my eye. Find a way to brighten yours out so it stands out in the pack, even if it means just adding a colorful border around it.
Your Twitter Name
You can’t change your Twitter user name, but your Twitter name is changeable, and since it appears in bold it is the most visible to people scrolling through tweets. Put it in all caps (like I do), add a symbol or special character (see next point), make it your url (if short enough) make it more descriptive of what you do or make it a hash tag.
- MARKETING IDEAS@AttentionGet
- #Jewelry @SandraSmith
- Babble.com @BabbleEditors
Add Icons or Special Characters
When people add hearts (❤) and stars or icons like paw prints (pet shops) or the happy face below to their tweets or twitter names, it does catch the eye. Again, just don’t over do it.
- Official SheIdon ツ @OfficialSheldon
- ❤Pam (◕‿◕) ❤ @PAMsLOvE
Try a mysterious tweet to provoke curiosity, with just a short intriguing sentence followed by a link. For example:
- “A Fall Must-Have – bit.ly.12345XY”
- “Our Best Seller – bit.ly.12345XY”
- “This Dog is Too Cute! bit.ly.12345XY”
Start With The Topic
If you are tweeting a Tip, a Photo, a PIN, etc., start your tweet that way:
- “TIP: 9 Easy Facebook Tips | bit.ly.12345XY”
- “PHOTO: Gorgeous sunrise in California | bit.ly.12345XY”
- “PINTEREST BOARD: Amazing Rustic Wedding | bit.ly.12345XY”
FINAL WORD: Scroll through the tweets people send you and see what catches your eye. Then implement in your tweets and see if your Twitter traffic increases.
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© 2013 G.B. Oliver. All rights reserved.