Saturday November 30th is Small Business Saturday where consumers are encouraged to buy from local businesses. It was an initiative started by American Express and it always takes place on the Saturday after Black Friday (which is the day after the US Thanksgiving holiday).
Now, while online businesses benefit from Cyber Monday two days later, you can still take advantage of Small Business Saturday with your local market even if you only sell online, with these easy marketing ideas.
6 Easy Marketing Ideas
1. If you sell on a marketplace like Etsy or Storenvy make sure you have entered your city and state/province in your profile if you haven’t already, as customers can search for shops this way. Maybe even put it in your shop title and description, if just for Small Business Saturday. For your regular website, this is a good opportunity to mention your city somewhere in your title tag and home page, again, if only for Small Business Saturday.
2. Email the editor of your local newspaper (do it this week or you’ll be too late!) asking if there are doing any articles on local companies offering specials for Small Business Saturday and mention a special you will be offering (make it worthwhile, like 30% off today only). Even better if they will consider doing a separate article just on local businesses selling online. Can’t hurt to put the idea in their head!
3. Offer a special just for customers from your city. For example, “Today we are offering 25% off for everyone, and 30% off for customers in the Boston area, in support of the Small Business Saturday initiative”.
4. Pair up with a few other online vendors in your city who sell complimentary (but not competing) products and ask that they mention you on their website/online shop if you mention them on yours. Kind of like a blog roll of local shops to check out on Small Business Saturday. Again, you only have to keep this on your site for the week prior to, and the day after Small Business Saturday.
5. Send off some Tweets using the #hash tags #SmallBusinessSaturday, #SmallBizSaturday #ShopSmall and #SmallBizSat, but add your city at the end to get to your local market i.e. #SmallBusinessSaturdayBoston (make sure your Twitter profile lists your city).
6. Make sure you have a profile on Yelp, Google Places and Yahoo Local. These listings are free and they help you to show up in local searches.
FINAL WORD: Take advantage of this once-a-year marketing opportunity to reach your local market. There are also a variety of free marketing resources and other ideas available at American Express’ Shop Small website.
What ideas do you have for Small Business Saturday? Will you try some of these? Let me know in comments below.
Need Help Marketing Your Online Business?
With 20+ years experience in all aspects of marketing (I know, I look young), I currently specialize in helping small businesses selling online, and I make it very affordable! Just see Hire Me! above, or email me at firstname.lastname@example.org.
© 2013 G.B. Oliver. All rights reserved.