Think your sales have to dry up just because holiday shopping is over? There are a lot of people who will be buying certain items this time of year, you just have to position yourself for those sales.
Start Promoting Valentine’s Day
Just around the corner, people will be buying gifts not just for husbands, wives, boyfriends and girlfriends, but also kids, friends, grandparents and teachers.
Wedding Market is Hot
26% of all wedding engagements take place in November and December, followed by Valentine’s Day. So if you have any products or services aimed at brides, now is the time to be promoting them. This is also a popular time for wedding editorial, such as your local newspaper and local magazines, so start pitching those story ideas that would incorporate what you sell.
Big Parties Coming Up
Two of the biggest parties of the year – the Superbowl and Mardi Gras – take place in the next two months. Party supplies, food, and drinkware should all be moved to the forefront.
It’s Vacation Time
Beach vacations and ski vacations are being booked now. Make sure you target these vacationers if you have products they’ll need.
Have a Clearance Sale
Everyone wants a deal after Christmas and 10% will not cut it. The key to offering a sale in January is to make it a time-limited, 1-day only blowout type sale in order to get people to act quickly. Buyers love getting a deal so even if they are broke, they will justify the purchase if it is a special offer.
Go After the Teen Market
Teens tend to get money and gift cards for Christmas from frustrated relatives who have no idea what to buy them. If you target this market, they have money to spend right now.
Take Advantage of New Year’s Resolutions
Now is the time for people to get fit, lose weight, quit smoking, keep spiritually healthy, make a career change, and so forth. Take advantage of the most popular New Year’s resolutions if they apply to your business.
The Winter Olympics Will Be Trending
The winter Olympics start in February and everyone will be wanting to wear and display their patriotic pride. What can you put your country’s flag on?
Follow up with Holiday Customers
30 to 40% of your business should be repeat business. So follow up with customers who bought from you during the holidays and make sure your products arrived on time, that they were satisfied, and give them a coupon for 20% off their next purchase as a thank you (time limited, of course).
As you can see, there are lots of ways small businesses can keep their sales momentum going well into the spring.
Get Your Business Going in 2014!
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© 2014 G.B. Oliver. All rights reserved.