Marketing I Love – How You Can Use Video To Sell Your Products, Like

by G.B. Oliver

If you are unsure how to use video to sell your products, check out the online store, Joyus. Joyus sells fashion, beauty, health and fitness products that have been curated by their staff of stylists and experts. Their product videos are some of the best I have seen.

how to use video to market


Tips for Making Effective Product Videos

Each Joyus product is accompanied by a very stylish, high quality video of the expert explaining why they love the item, as well as walking you through the features and benefits.

It is not just someone sitting in front of the camera talking to you. That is boring. Instead they use voice over various images, background music, text on-screen – a variety of techniques to keep the viewer engaged.

Joyus video

Video is a really effective sales tool if you do it right. Joyus’ videos are well shot, the experts are very personable without being annoying, and they really do sell you on the product.

The clips aren’t long, less than 2 1/2 minutes, but I can’t encourage you enough to check them out and get inspired.

You don’t have to do one for each of your products, try doing one just for your shop. Videos are particularly helpful if you have a product that needs to be demonstrated, like your own personal shopping channel.

If you are thinking that you don’t have the skills to make a video, there is an easy solution. Approach a local college who has a multimedia course. Ask the professor if their students would make a video for your business as a class project. You get to use the best one (and you got it done for free). A great way to get some local publicity as well.

Besides keeping the videos on your website, I would also post them to YouTube, Vimeo, and attach to your email signature. You can even pin videos to Pinterest or Tweet them (tag them with #video or #videooftheday) or share on Instagram as well as add to your business profile on Linked In, Yelp, Google Places and Yahoo Local. 

Do not discount this powerful marketing tool!

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© 2014 G.B. Oliver. All rights reserved

Author: Gail Oliver, Online Small Business Consultant

I'm Gail Oliver, an online marketing consultant. Welcome to my blog, chosen one of the Top 10 Small Business Blogs to Follow in 2014 by American Express Open Forum. If you need help with your e-commerce business, be sure to see MY SERVICES, above.